Podcast
Measure Success Podcast
Hosted by Carl J. Cox · EN
This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.
The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.
Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.
43episodes
Episodes
Newest firstAll episodes
Why the Rich Pay Almost Zero in Taxes (Legally)
3d ago00:35:38Tap to summarizeIs it really possible to pay almost zero in taxes, legally? In this episode of the Measure Success Podcast, I sit down with Bronson Hill, founder and CEO of Bronson Equity and author of Fire Yourself, to discuss how high earners legally reduce their taxes, the real estate professional designation, oil and gas investing, and why most CPAs never find these strategies. Episode highlights: How a couple cut a $2M tax bill to $125K after selling their business The real estate professional designation — and how a spouse can qualify Why oil and gas drilling can deduct 80–90% against any income The difference between a CPA and a real tax strategist How to measure success beyond the next financial milestone Watch the full episode and ask yourself: how much of your income are you losing to taxes you could legally defer? Connect with Bronson: LinkedIn: https://www.linkedin.com/in/bronson-hill-b4843910/ Facebook: https://www.facebook.com/bronson.hill.37 Instagram: https://www.instagram.com/bronsondavidhill/ Twitter / X: https://twitter.com/BronsonHill6 Website: https://bronsonequity.com Book: Fire Yourself: Replace Your Working Income with Passive Income in 3 Years or Less Book https://www.amazon.com/Fire-Yourself-Replace-Working-Passive/dp/B0CLFG4P83
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Why 100 AI Leads Won't Save Your Business
1w ago00:39:04Tap to summarizeAI just handed you 100 leads. That might be the worst thing that could happen to your business. In this episode of the Measure Success Podcast, I sit down with Gal Borenstein, founder and CEO of The Borenstein Group and author of Beating Goliath with AI, to discuss why more leads won't grow your business, how small companies can out-position much bigger competitors, and what replaces traditional SEO in the age of AI search. We cover: • Why AI amplifies your brand — or your sameness — by 100x • The lead-generation trap that quietly drowns small businesses • The one question you must answer before you use AI in marketing • Why traditional SEO is dead and digital trust wins • How David beats Goliath with a "digital slingshot" Watch the full episode and ask yourself: Are you using AI to stand out, or just to sound like everyone else faster? Connect with Gal: LinkedIn: https://www.linkedin.com/in/galborensteinexecutiveprofile/ Facebook: https://www.facebook.com/Gal.Borenstein.Author Twitter / X: https://x.com/GalBorenstein Website: https://www.BorensteinGroup.com Book: Don't Believe the Hype: When Trust Is on the Line Book Link: https://a.co/d/a1rHGZA
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Why 75% of Business Owners Regret Selling
2w ago00:42:50Tap to summarizeMost business owners celebrate the sale. Most also regret it. In this episode of the Measure Success Podcast, I sit down with Bob Bedritis, founder and managing director of Oswego Private Wealth Management and a certified exit planning advisor, to discuss why nearly 75% of owners regret selling their business, the "wealth gap" that blindsides them, and how to plan the most important act of your life — the one that comes after the business. We cover: • Why nearly 75% of business owners regret the sale — and the wealth gap driving it • The real math of a deal: how $5M on paper becomes $1.5M in your pocket • Why exit planning is really growth planning that should start 5 years out • Making yourself dispensable, not indispensable, so the business runs without you • Your "third act" — building a life of significance after you step away Watch the full episode and ask yourself: if you sold your business tomorrow, would you know what comes next? Connect with Bob: LinkedIn: https://www.linkedin.com/in/bob-bedritis-certified-exit-planner%C2%AE-crc%C2%AE-05140613 Website: OswegoPrivateWealthManagement.com
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More Than Money: Building Wealth That Matters with Tyson Ray
3w ago00:35:37Tap to summarizeWhat is wealth really for? In this episode of the Measure Success Podcast, Carl sits down with Tyson Ray, CEO and Founding Partner of Form Wealth Advisors, to discuss building wealth that creates a better life. Tyson shares lessons from his career helping business owners, a powerful experience in Israel that reshaped his perspective, and why financial success should always support purpose, relationships, and legacy. Together, they explore retirement, succession planning, giving while you're living, and how business owners can avoid spending their lives chasing more money without enjoying what they've built. Listen now for practical wisdom on wealth, leadership, and measuring success beyond your balance sheet. Connect with Tyson: LinkedIn https://www.linkedin.com/in/tysonray/ Book Total Succession: https://totalsuccession.com/ Website https://totalsuccession.com/
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Passive Income, AI, and Purpose with Mark Podolsky
Jul 700:44:06Tap to summarizeWhat happens after you achieve financial success? In this episode of the Measure Success Podcast, Carl sits down with Mark Podolsky, known as "The Land Geek," to discuss passive income, AI, entrepreneurship, and finding purpose beyond financial success. Mark shares how he transitioned from investment banking to building a successful land investing business and explains why creating systems is the key to gaining both financial freedom and time freedom. Together, Carl and Mark explore how AI is changing the way businesses operate, why leaders should think of AI as an operating system instead of another tool, and why success ultimately comes down to relationships, purpose, and being present. Listen now for practical insights on building wealth, using AI with intention, and measuring success beyond the bottom line. Connect with Mark: LinkedIn https://www.linkedin.com/in/thelandgeek/ Facebook https://www.facebook.com/thelandgeek Twitter https://twitter.com/TheLandGeek Book: Dirt Rich Link https://www.amazon.com/Dirt-Rich-Ambitiously-Created-Renovations/dp/1544510772 Website http://www.thelandgeek.com/
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Why Entrepreneurs Get Stuck and How to Move
Jun 3000:45:33Tap to summarizeAre you building, coasting, or struggling? In this episode of the Measure Success Podcast, Carl J. Cox welcomes confidence coach Scott Ballard for a conversation about the mindset of today's entrepreneur. Scott explains his "Day 1, Day 2, Day 3" framework and why many business owners become stuck between growth and decline. The discussion covers courage versus confidence, the importance of telling yourself the truth, finding purpose, and taking the next step forward—even when it's uncomfortable. If you're leading a business or navigating change, this episode will challenge how you think about growth and leadership. Listen now and discover what it takes to move back to Day 1. Connect with Scott: Website: https://www.confidencecoach.org LinkedIn: https://www.linkedin.com/pub/scott-ballard/22/504/a32 Instagram: https://Instagram.com/scottconfidence Facebook: https://www.facebook.com/ConfidenceScott YouTube: https://www.youtube.com/user/coach2confidence/
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How To Build Relationships That Scale Business
Jun 2300:42:26Tap to summarizeNetworking is not about collecting business cards. It is about building relationships that create measurable business growth. In this episode of the Measure Success Podcast, Donnie Boivin, founder of Success Champion Networking, shares how business owners can stop wasting time networking and start building systems that generate real ROI. In this conversation we discuss: • Why most networking groups fail business owners • The difference between introductions and referrals • Building a network that actually creates revenue • How to create strategic relationships that scale • Why business development requires discipline If networking has felt frustrating, this episode offers a different way to think about relationships, sales, and growth. Listen now and start building your championship team. Connect with Donnie: LinkedIn https://www.linkedin.com/in/donnieboivin/ Facebook https://www.facebook.com/donnie.boivin Instagram https://www.instagram.com/donnie.boivin/ Website https://successchampionnetworking.com/
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What AI Agents Mean for Small Business Growth
Jun 1600:40:47Tap to summarizeAI is moving faster than most businesses realize. In this episode of the Measure Success Podcast, Trent Gillespie, former Amazon executive and CEO of Stellis AI, breaks down what business leaders need to understand about AI agents, automation, and organizational readiness. We discuss: • Why prompts are no longer the main conversation • How AI agents are changing work • What leaders should do to prepare employees for change • Why businesses need visibility in AI search and recommendation systems • How organizations can build AI adoption without overwhelming teams If you think AI is only about saving time, this episode will challenge that assumption. Listen now and start building for your future customer. Connect with Trent: LinkedIn https://linkedin.com/in/trentgillespie Website https://trentgillespie.live
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How Great Leaders Rebuild After Failure
Jun 900:44:23Tap to summarizeIn this episode of the Measure Success Podcast, Carl J Cox talks with Ryan Hogan, founder and CEO of Talent Harbor, about entrepreneurship, leadership, recruiting, and recovering from failure. Ryan shares the story of building a zombie-themed event company that scaled quickly before collapsing into bankruptcy. He explains the stress, lessons, and rebuilding process that followed. He also discusses launching Hunt A Killer, scaling the business to more than $55M in revenue, and eventually exiting the company. You will learn: • Why great businesses need the right people • How top sales talent changes company growth • What companies miss when hiring salespeople • Why peer groups matter for leaders • How Ryan rebuilt after losing everything If you lead a business, hire talent, or want practical lessons on growth and resilience, this episode is worth your time. Listen now and follow the Measure Success Podcast for more leadership and strategy conversations.
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Digital Marketing Fraud Is Costing You Money
Jun 200:41:59Tap to summarizeIn this episode of the Measure Success Podcast, Carl J Cox talks with Rich Kahn, CEO and co-founder of Anura.io, about entrepreneurship, leadership, company culture, and digital ad fraud. Rich shares lessons from building multiple successful technology companies over the past three decades while staying committed to family and long-term relationships. The conversation covers leadership, work-life balance, remote work, scaling teams, and how businesses lose billions each year to fraudulent digital traffic. You will learn: • Why entrepreneurs regret not taking the risk • How strong company culture improves retention • What ad fraud is costing businesses today • How leaders can protect both growth and family priorities If you lead a business, manage marketing spend, or want to build a healthier company culture, this episode is worth your time. Listen now and follow the Measure Success Podcast for more leadership and strategy conversations. Connect with Rich: LinkedIn https://www.linkedin.com/in/richkahn/ Facebook https://www.facebook.com/anurasolutions/ Instagram https://www.instagram.com/anura.io/ Twitter https://x.com/richkahn Website https://www.anura.io
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