Med Spa CEO Podcast Summary

Episode: Be the Enthusiastic Leader Your Business Needs
Host: Heather Terveen
Release Date: June 25, 2025

Introduction and Episode Inspiration

In this episode of the Med Spa CEO podcast, Heather Terveen delves into the critical role of leadership energy in fostering a productive and positive work environment within med spas and aesthetic practices. Drawing from her personal experiences and recent shifts in her business model, Heather emphasizes the importance of aligning one's energetic state with business operations to achieve sustainable growth and personal fulfillment.

Leadership Energy and Its Impact

Heather begins by underscoring how a single team member's negative energy can transform the workplace into a toxic environment. Using a sports analogy, she compares a med spa to a football team where even the best quarterback (leader) cannot perform optimally if the supporting players (team members) are ineffective or negative.

"It only takes one team member to completely turn your workplace into a toxic environment." ([00:00])

She stresses that maintaining a positive and energetic culture is paramount. Leaders must protect the integrity of their workplace by addressing and letting go of team members who do not align energetically with the organization's values.

Shifting Business Models: From Sales Calls to Energetic Alignment

Heather shares her journey of transforming her business structure in the summer of 2024. Previously reliant on a single offer and sales calls, she felt out of alignment with the existing client journey. This misalignment led her to intuitively redesign the system, focusing on energy and flow rather than just operational success.

"It's not just what you're doing, it's the energy behind what you're doing. The energy behind your actions matter so much." ([00:12])

This shift not only revitalized her passion for her business but also resulted in significant growth, highlighting the importance of operating within one's "zone of genius" as described in "The Big Leap" by Gay Hendricks.

Identifying and Addressing Energetic Leaks

Heather introduces the concept of energetic leaks, elements that drain focus and reduce effectiveness. She identifies several common energetic leaks:

1. Resentful or Outgrown Work:
   Leaders often find themselves bogged down by tasks they no longer enjoy or have outgrown. Conducting a time audit can help identify and eliminate these drains.

2. Worrying About Competitors:
   Focusing excessively on what competitors are doing can sap energy and stifle innovation. Heather advises abstaining from this habit to preserve creative energy.

3. Tolerating Negative Team Members:
   Allowing toxic individuals to remain in the team can lower overall morale and efficiency. Heather reiterates the importance of maintaining a positive team environment.

4. Overcommitting:
   High standards and ambitions can lead to overcommitment, causing burnout and dissonance. Prioritizing and setting boundaries are essential to manage this leak.

5. Delegating Without Clear Outcomes:
   Ineffective delegation, stemming from the belief that "you can do it better," leads to energy waste. Clear processes and trusting team members are crucial.

6. Holding Back Opinions:
   Avoiding necessary conflicts to maintain peace can create organizational clutter. Heather emphasizes the need for assertive and clear communication.

"An energetic leak is just something that pulls your focus, dims your presence, and it lowers your effectiveness." ([00:35])

Conducting a Time Audit

Heather advocates for regular time audits to pinpoint where energy is being spent. By meticulously tracking activities in 15-minute increments, leaders can identify and address time-consuming, non-productive tasks like excessive social media scrolling.

"I try to do a time audit once a quarter to actually analyze where am I spending a lot of my time." ([00:50])

This practice helps in reallocating energy towards more impactful and aligned tasks, both professionally and personally.

Belief-Driven Sales and Team Energy

A significant portion of the episode focuses on belief-driven sales—the idea that the energy and belief a team member has in their offerings directly influence sales outcomes. Heather illustrates this with an example of two injectors using the same teaching script. Despite identical scripts, their conversion rates differ based on the energy and belief they convey during consultations.

"The energy you bring to any action you take will dramatically determine whether or not that action will have success." ([01:15])

To foster belief-driven sales, Heather recommends:

• Connecting Team to Purpose: Regularly share testimonials and success stories to remind the team of the transformative impact of their services.
• Shadowing High Performers: Encourage less effective team members to observe and learn from top performers to absorb their positive energy and techniques.
• Creating Clear Processes: Establishing clear consult processes builds confidence and ensures consistent, energetic delivery.

Creating a Positive Workplace Culture

Heather emphasizes that the workplace culture's energy level is a reflection of the leader's energy. To cultivate an environment that fosters enthusiasm and innovation, leaders should:

• Reconnect Team to Mission: Continuously inspire the team by reconnecting them to the mission and the meaningful results their work achieves for clients.
• Visualize Success: Implement visual boards displaying client successes and positive feedback to keep the team motivated.
• Foster Continuous Learning: Encourage team members to learn from each other, especially by leveraging the strengths of high-performing individuals.

"Leadership energy is contagious. Think of Sarah Blakely and Spanx, her infectious excitement about Spanx." ([02:45])

Actionable Steps for Leaders

Heather concludes the episode with practical steps for med spa owners to enhance their leadership energy and, consequently, their business success:

1. Perform an Energy Audit:
   Identify and address personal and professional energetic leaks to maintain focus and effectiveness.

2. Prioritize Commitments:
   Ruthlessly evaluate and align commitments with personal and business priorities to prevent burnout.

3. Delegate Effectively:
   Establish clear outcomes and trust team members to handle delegated tasks, freeing up leader energy for strategic initiatives.

4. Communicate Assertively:
   Engage in necessary conversations openly and clearly to eliminate energy wastage from unresolved conflicts.

5. Foster a Supportive Culture:
   Implement regular practices that reinforce the business's mission and celebrate client successes to keep the team energized and motivated.

Conclusion and Key Takeaways

Heather Terveen reinforces that as a leader, your energy sets the tone for your entire business. By proactively managing energetic leaks, fostering a belief-driven sales environment, and cultivating a positive workplace culture, med spa owners can drive substantial growth while maintaining personal well-being and professional satisfaction.

"Your energy is contagious. That's what I'm going to leave you with today." ([03:30])

Heather encourages listeners to take ownership of their energy management to become the enthusiastic leaders their businesses need, ultimately leading to enhanced profitability without sacrificing personal happiness.

Quote Highlights:

• "It only takes one team member to completely turn your workplace into a toxic environment." ([00:00])
• "It's not just what you're doing, it's the energy behind what you're doing. The energy behind your actions matter so much." ([00:12])
• "An energetic leak is just something that pulls your focus, dims your presence, and it lowers your effectiveness." ([00:35])
• "The energy you bring to any action you take will dramatically determine whether or not that action will have success." ([01:15])
• "Leadership energy is contagious. Think of Sarah Blakely and Spanx, her infectious excitement about Spanx." ([02:45])
• "Your energy is contagious. That's what I'm going to leave you with today." ([03:30])

Final Thoughts:

For med spa and aesthetic practice owners striving to elevate their businesses, Heather Terveen's insights on leadership energy offer a transformative approach. By aligning personal energy with business objectives, leaders can foster environments that not only drive profitability but also ensure personal fulfillment and a thriving workplace culture.