← Med Spa CEO
Med Spa CEO
Holiday Promo Do’s and Don’ts to Crush Your Q4 Sales with Andrea Smith & Taleesa Crawford
00:37:34
Ready to crush your sales goals through the holidays? I’m joined by Andrea Smith and Taleesa Crawford from Smith & Crawford Co., experts in Med Spa marketing to give you the playbook to make more sales through the end of this year. These tips...
Loading summary
Transcript85 lines
- [00:00]
Talisa Crawford
Look at what has worked for you in the past. It's okay to replicate something that you've already done. Sometimes I feel like we need to like reinvent the wheel when we truly don't. If you've had a promo that you've done in the past and it was a slam dunk, stick with it. Because if again, if your clients were all over an offer, chances are they're going to be all over it again.
- [00:23]
Heather Turveen
Welcome to the Med Spa CEO Podcast.
- [00:26]
Andrea Smith
Where I teach you how to grow.
- [00:27]
Heather Turveen
And scale your Med Spa or esthetic practice so that you can have the income and impact impact you know you were meant for without overwhelm, stress or feeling like you have to sacrifice your personal life and happiness to do so. It's totally possible for you and your business. Plus simpler than you think. Keep listening to find out how.
- [00:51]
Andrea Smith
Why hello my beautiful friends. Welcome to another episode of the podcast. I'm absolutely thrilled you're joining me today because today is a very special episode where I have two lovely, brilliant, talented guests with me from Smith and Crawford company And I brought them on the podcast specifically because it's fourth quarter y'all and you know how I believe in the magic of fourth quarter for you guys. And I brought them on to talk about holiday do's and don'ts because there is so much potential opportunity for all of you in the fourth quarter quarter. And Andrea and Talisa own a marketing agency that not only does done for you social media and marketing, but they also own Aesthetically. They're the founders of Aesthetically and Aesthetically is a monthly social media membership where they produce amazing content and marketing strategy every single month and they have a ton of really unique experience when it comes to fourth quarter and holidays. Not only on the done for you side where they've actually really done the behind the scenes campaigns for holidays as well, but also they have a ton of holiday content and campaigns and strategy that they are producing inside of esthetically their monthly social media membership as well. So I brought them on to really discuss because, well, all of us have had clients who throughout the years have done some really great things in fourth quarter around the holidays and then some things that really made things super complicated unnecessarily. Hustle and all of us are moms here as well. We work with a lot of moms or certainly a lot of people who care about not being stressed during the holidays and having a game plan for themselves. And Andrea and Talisa are truly experts in really being organized around your social media content around game plan and, and doing simple strategic marketing as well too. Some of you have heard you on the podcast before, but in case a newer listener has not, can you take a moment to introduce yourselves who you are, what you do, and and who you help before we dive into some do's and don'ts so y'all can crush it with your fourth quarter marketing?
- [03:16]
Yes. Thank you so much. Thank you for having us. It's always a pleasure getting to hang out with you. My name is Andrea Smith. I am the Smith of Smith and Crawford Company and we, as Heather had mentioned, we have this amazing membership. I can't wait to tell you more about it. I can't wait to talk about holiday do's and don'ts with you. We've partnered with Heather over the years quite a few different ways and times and conversations a lot around actually holiday promos. So this is going to be a great conversation.
- [03:45]
Talisa Crawford
And I'm Talisa Crawford. I'm the Crawford of Smith and Crawford. I am a mom of two, almost three. I'm about to pop out a baby any day now. In fact, when this goes live, who knows, maybe she'll already be here. Yeah. So almost three. And I am married to a physician resident right now and am content obsessed. I've always loved content creation, social media. It's been such a big part of my life and I just absolutely love what Andrea and I do. It brings me so much joy. So we're just so excited to dive right into the holidays do's and don'ts. So we have a few do's for you and then a few don'ts. So I'm going to kick us off with the do's with something my mom used to always tell me growing up because I am like a chronic overthinker. If we have any other chronic overthinkers here, you're not alone.
- [04:33]
Andrea Smith
You know it. You know it.
- [04:35]
Talisa Crawford
But my mom used to always say, keep it simple, sweetie. Kiss. Keep it simple, sweetie. And she used to tell me that all the time because I love to overcomplicate things. So the first do is keep it simple. A lot of times we get very overwhelmed with what someone next to us is doing or what a friend's doing or, you know, and we think we need to have a million promotions during the holidays and that's just not going to be effective because a confused buyer doesn't buy, as Heather says. And it's just, it's so true. If you have so many things going on that you are having a hard time keeping it Organized, I promise you, the people paying attention are also going to be incredibly confused. So our first do is a big one. Keep it simple. You do not need to do too much during the holidays.
- [05:23]
Andrea Smith
I love that. And I actually like the holidays one we. I know that a lot of my clients feel pressured to do a lot because there is so much opportunity during. Because it's like consumerism at its finest. Right. And as business owners, it's important to capitalize on that. But our lives are more complicated also during the holidays as well, too. So I love. Just before we even get into any other do's or don'ts, like, let's remind ourselves that this doesn't have to be be really complicated and to keep it simple.
- [05:53]
Talisa Crawford
Well, and they have like a mil. There's a million other people doing holiday promos, so you have to remember you're not the only person getting in their inbox and in front of them. So if you have too much going on, they already are feeling overwhelmed from multiple different other businesses, too. So the more simple you can keep it, the more they can remember what your promo actually even is.
- [06:13]
Andrea Smith
Yeah, that's exactly what I was going to say, is that they're interacting with, you know, the company that sells their husband's favorite jeans and their kids favorite. You know, I'm watching for that yodel player this year for my kids, you know, so. And then we always joke about, like, Old Navy has no shame in their game about sending you three emails a day about their promo. So you're competing with a whole bunch of other people. So keeping it more simple is going to help people remember what your promo is and make it more enticing. Because it's just. If it's too overwhelming, they're just going to move on and say, I'll deal with it after Christmas.
- [06:49]
Talisa Crawford
Totally. Okay, let's go into our second do, which is look at what has worked for you in the past. And you. It's okay to replicate something that you've already done. Sometimes I feel like we need to, like, reinvent the wheel when we truly don't. If you've had a promo that you've done in the past and it was a slam dunk, obviously your clients loved it. You can do it again. You don't have to think that you need to be superwoman, Ms. Creative over here, you truly can just do something you've done in the past and stick with it. Because if, again, if your clients were all over an offer, chances are they're going to be all over it again.
- [07:29]
Andrea Smith
Yeah. And I think I am so guilty of this actually. Like, I feel like I have to start from scratch every time on things and it's just not true. And it saves you so much bandwidth as well too because you already have your. You're not starting from a blank piece of paper and your folks do not remember. They really don't. And even if they, and even if they do, it actually reinforces the fact. Look at success leaves clues. Right. Look at what has worked for you and your practice and clinic. Clinic in the past to see if you can recreate what has worked in previous years.
- [08:07]
If something hasn't worked, that's probably like, that's probably not the one to go for. So definitely focusing on what does work. And I know we're talking about do's and not don'ts, but it's just good to look back and it's not even. We're not just saying look back at what's done well for you in the holiday season. We're saying just in general what has done well for you. So if you did like a really amazing talks promo in the summer that people were jumping all over, like, is there a way to spin that to make it holiday themed? Or if there's, you know, a skincare promo or something that's really universal, that can apply to a lot of people that did well for you, that would be great. And then on the flip side, if you've hosted an event before and had 20 promos and that didn't go well, that's going to underscore point number one of keeping it simple.
- [08:54]
Yeah. And I've seen a lot, especially since you brought up events where transactionally a lot of offers, they have a lot more like volume of transactions. But once you shift to like more strategic and maybe more thoughtful premium type of promos, but less of them, I found that with my clients that their revenue is actually higher even though their, their transactions might be lower as well. So it's important to look not just at like, like how many transactions I had at a particular event, but what was the revenue. It's good to have like a mixture of price points I think as well too, but certainly not having it all just being a, you know, 20 different discount promos. So I love that.
- [09:38]
Talisa Crawford
Yes. So the next do that we're going to talk about actually totally comes from an experience we had with a done for you client that we absolutely adore. But I'm going to be honest, we had a big flop one time with holiday promos and so I just Want to share that. The next do is if you are going to have a promo, make sure it's something they can give to themselves. It's something they can gift to themselves. So if it's, you know, maybe a bonus service or product or you know, dollar amount that goes into their wallet, make sure it's going towards the person and not like something that has to be given to some someone else. Because I promise you, especially in aesthetics, people, if they're looking for the deals, they want to treat themselves, they want to treat themselves for the holidays, you know. And I also think sometimes with aesthetics, unfortunately, there's still a little bit of taboo around it sometimes, you know, where they're like, I go to this med spa, but I don't want like all my friends and family knowing that I go to this med spa. Which is unfortunate. We want to normalize it, but. But at the end of the day that is still very relevant. So if your only promo is to, you have to do this and it has to go towards someone else, it just doesn't work as well because sometimes people don't want to openly share that information. So we've just noticed that with done for you clients before that the best promos are always ones where they get extra for themselves.
- [11:05]
Andrea Smith
The promo you're talking about, well, it was buy $100 in gift cards and get two $50 gift cards to give to friends. That was the promo that we, that we had, which in theory was very creative from the standpoint of like meeting new clients and bringing in new people. And literally every single client that purchased that promo was like, can I just keep the money for myself? That's what they asked.
- [11:28]
That it's overly complicated. So back to like simple, like as somebody. And during fourth quarter, we're looking for convenience for ourselves because we're already so maxed out having to coordinate to gift cards with other people, like in theory is so smart and savvy on one hand, like, oh, we're going to get their friends to come in, but it's just too complicated.
- [11:50]
Yes.
- [11:51]
Talisa Crawford
And I like that you said that. Holidays, especially for us moms, busiest time of the year by far. So you don't want to give them barriers to purchasing.
- [12:01]
Andrea Smith
Sure, 100%. I love that example.
- [12:04]
Talisa Crawford
Okay, then our last do is try not to make things super treatment specific where you automatically disqualify a bunch of your clientele from purchasing. You know, so we want something that's universal, that almost every single one of your clients would love. You know, so you don't Want for the holidays to be like, here's our acne package that's going to be on promotion. Because anyone who's not struggling with acne automatically is like, well, moving on, you know, so you want to have something that the vast majority of your clientele can use. So whether that's gift cards, whether that's maybe something with tox, because I'm sure a lot of your clientele is using tox or coming in regularly for talks. So things like that where it's more universal or maybe like build your own skincare package or things like that where anyone can use it, those are going to be vastly more successful than something so specific.
- [13:01]
Andrea Smith
Yeah, it's funny when Telisa was saying that Heather and I are like, yes, yes, yes. Like that's, that's an important one. It makes me think too. And we've joked about like, no one in my life knows that I have had cheek filler. But like our podcast listeners, because I've admitted it there. But what's interesting about that is I loved it. It was like one of the most transformational services for me. But if someone was offering that was like their only promo, I'm like, well, I already had that, so I guess I can't really. I mean, I could. Should I? Is another question, you know, But I think, you know, that's something good to remember. So for talks, as an example, if someone just came in in the beginning of December and they don't need it again, right. Then make sure that the promo you're offering is something that they can bank those units to use them for the next time, you know, the next time that they come in.
- [13:51]
This comes back to keeping it simple as well too, where you're keeping it applicable so that everybody can actually jump in on the Black Friday promo or whatever. It might be your holiday event mixer that, you know, I love really specific events obviously, but holidays and, you know, the end of the year bash, if you will, is the one time where I'm like, yes, you can have an event that is like more broad. And so it would make sense that since it's more of like a celebratory event that you would have it more open ended, if you will, so that more people can take advantage of, you know, what that offer is. That's why gift cards are such a great promo. Would you guys agree?
- [14:34]
Yes.
- [14:34]
Talisa Crawford
Yes. Hey, we did that right at the same time. That was great.
- [14:38]
Andrea Smith
Yeah.
- [14:39]
Talisa Crawford
In fact, that is like what we're really pushing in our esthetically membership this year with all of Our content is the gift card. Because I'm telling you, we have clients that, you know, they have promos that have worked really well for them and their specific clientele really well. And so we always go off of that. However, I would say for the vast majority of our clients, we've never had a gift card sale that was just a complete flop. Like, every single time we do that, it has been widely successful whether no matter what part of the country they're in, no matter what kind of demographic they have, the gift card sales just kill it every single time we do it. So we really feel like that is one of the best, like universal promos that is great for the holiday season.
- [15:23]
Andrea Smith
And it makes sense because the friction is so low. Like, it's so easy to say yes to that and you don't have to really think about anything. And when cognitive load is at an absolute, like, it's a cognitive overload for most of us during fourth quarter, making the promotions, like, very simple for me to say yes to. Makes a lot of sense.
- [15:43]
Yeah. So when we say gift card promos, what we're talking about is spend $100, get $125 worth of service. That way they're getting those extra dollars in their bank, and then you kind of increase that percentage for the more that they spend. And we definitely encourage, you know, having that we have a done for you client this year that's doing $2,500 get, what is it, three, four, nine, seven, something like that. So they're getting like a whole bunch more. But she's trying to encourage more people to spend $2,500 on themselves. And people are really excited to do that because last year she only the highest tier she offered was $1,000. And she had someone come in and buy that three times for themselves.
- [16:27]
Right.
- [16:27]
So people really love that.
- [16:29]
They can do the math.
- [16:30]
Yes. So I'd love to just go back through the do's just one more time really quick. So that way if someone's listening, we can kind of like, you know, give them an order. So number one is keep it simple. Number two is look at what has done well for you in the past and what has not. Number three is make sure that the gift is something for themselves. And then number four is try not to make things super treatment specific, where people are like automatically disqualified from getting it. So then we'll move into the don'ts just so that way we can, you know, there are definitely things we say don't do it. Just don't do It.
- [17:04]
It's a no.
- [17:06]
It's a no for me. Okay, so number one, this one is. It's very interesting. This one is don't compare yourself to competitors or even your friends in the industry because you want to focus on what works well for your clientele. So I definitely feel like. And all three of us on the podcast are our own business owners too. And so, you know, we all have competitors and people we compete with. So it's like, it would be a lie to say we never look at our competitors stuff and, like, want to do what they're doing or do better than what they're doing or, like, make it more, you know, attractive. And I think you'd be dumb if you're a business owner and didn't look. You know, like, you do need to look and be aware. But we would suggest that natural.
- [17:48]
It's very natural for us to, like, spend time doing that. Yeah, yeah.
- [17:53]
Like, you should. You should.
- [17:54]
Right?
- [17:54]
Like to lose. And I talked about this before. Like, I'm sure the people who made the Android phones have had an iPhone and played with it and, like, tried to see, like, right. What they like and don't like about it. So definitely look and pay attention, but also have confidence in yourself that you as your. As the business owner, you know your client and tell the best you can look at what's done well for you and what hasn't done well for you and just focus on what you're doing. So you don't need to go and change what you're doing because you're in a networking group of a whole bunch of other med spa owners and everyone else is doing this one thing. So because everyone else is doing this one thing, I'm going to do it. We've had a large group of clients before that were in the same networking kind of group, and there was a promo that they all wanted to run, which was buy gift cards and get money in skincare. And I will tell you, it was very fascinating looking back at it. The clients that did really well with that were clients that push skincare all the time. But the clients that don't push skincare all the time, their clients were like, well, I don't need that. You never talk to me about skincare.
- [18:55]
So why would I get that I needed skincare?
- [18:58]
Right?
- [18:58]
Talisa Crawford
Right.
- [18:59]
Andrea Smith
Yeah. So just because someone else is doing it doesn't mean it's the right thing to do for you. And then also because your competitor is knocking down prices so, so low doesn't mean you need to go lower. Like, don't do that to yourself. Just do something different. So it is good to look at other people. But that is our suggestion. Do not change what you're doing because of what other people are doing.
- [19:19]
Right. Because there's context to why that might be working for them. Like, the example that you gave is great about skin care. Like, if, you know, we are all different. If you haven't been naturally evangelizing skin care and then all of a sudden you come up with a random promotion for it, it's just gonna fall flat. Where another practice that has been spending a lot of time doing that, that's why they're doing it. And you don't have the context to know that, like, you're different. Right. There's nuance to these promotions working. So that's oftentimes it's good to get, like a baseline of what is happening in your market competitively, but it stifles you from creatively really being dialed in with. With what's going to serve your specific patient base. You know, you won't be able to experiment or, you know, come up with things that are very much in alignment with what's going to make sense for your specific, like what you specialize in, what you and your team have already been evangelizing to your patient base as well. So I love. I love that example.
- [20:28]
Talisa Crawford
And I think sometimes people even get caught up in their actual demographic, like the people that are, like, down the street. But just remember that just because you're serving the same demographic in terms of area doesn't mean the clients coming in are the same at all. Because the person down the street could be like the group owner med spa, and you really specialize in the experience and having it be a very luxurious experience and what works for your clientele and what works for them are two very different things. So just remember that too, that even in your own market, even if you're thinking to yourself, well, we have the same people in the town, doesn't mean you have the same people actually coming into your space.
- [21:05]
Andrea Smith
Yes, I love that clarification. So true.
- [21:08]
Yeah, it is. It is super true. Because there are, like very different groups of people and, you know, people want to go where they're going. In my mind, I'm thinking to myself, I know the med spas near me that are going to cut stuff down super low for Black Friday. And it's, you know, not even close to Black Friday right now. But if I wanted to get something, I would wait because I already know they're like, very Predictable in that way, you know? So you kind of like you were saying, Heather, being very intentional about being creative. I feel myself like when I look at what someone else is doing, then it's like, that's the only idea I can get in my head. I can't think.
- [21:42]
I know. Totally.
- [21:45]
Yes. Okay, so the second don't. Now, this one is definitely comes from a vast amount of experience with this and, like, a little tinch of ptsd. This is do not plan everything last minute. Like, please don't. You guys, please do not plan everything last minute. And I know, I know because I live the life. Like, I also have three little kids. I have a husband. Like, I have a household that I'm doing things for, holiday parties, we're hosting, you know, all this stuff. I'm with you. And it's easy to like, oh, I'm so tired. I'm not going to do my social media stuff tonight. No, do it. You want to plan it, create it. And when we say don't, don't plan last minute, that includes creating the content and putting it in the scheduling tool. That means both of those things. Because if you don't, then it's just one of those things. You're like, I'll get to it tomorrow. I'll get to it tomorrow. I'll get to it tomorrow. And then all of a sudden, it's November 20th and you don't have anything ready. You haven't been, like Heather said, evangelizing any specific thing to your people. They don't know what's coming. They're just like, oh, let's see what she's offering now. And then you just come up with some random thing because you didn't put any intention behind it. You didn't put any thought behind it. And you're just rush and, like, throwing spaghetti at the wall. And like Heather mentioned at the beginning, this is the quarter that anything can happen. People are ready to spend money. People want to look their best. People are excited to do that. So you got to plan ahead so that you can capitalize on this opportunity. So do not plan last minute. You should be, you know, really getting all of your Black Friday stuff should be completely done and in the scheduler by the second week of November at the latest. And that includes emails. That includes emails.
- [23:27]
Okay. Love it. Yes. And it gives you peace of mind to have it all scheduled, too, so that you can be more present when you're. When you're with patients and clients or when you're at home in the evenings. And what have you too?
- [23:39]
Yeah. And then like when your mental load is at capacity, you're not like, oh crap, now I have to go come up with social media stuff like, no one wants to do that. No one wants to. And then when you're tired, it's never good.
- [23:51]
Talisa Crawford
And if you're constantly doing things last minute, it's also just not going to be your best work. And I know that we have some perfectionists in listening right now. And if you leave it to the last minute, you're going to get so frustrated because something just doesn't look right and you just don't feel like you have it just down. So giving yourself that time and that grace and that gift to yourself to have it done early, it will be better work as well.
- [24:16]
Andrea Smith
Then I want to say too, Heather, you kind of just touched on this a little bit. This is the third. Don't, don't make your promos so difficult on yourself that you aren't enjoying this and you have to jump through so many hoops. Like you were saying, be present. That means also being present with your family. Like, we all love our business. Our businesses are like critical to our lives. We love them and we want our businesses to do well. But also, like, this is holiday time for you and your families. And this is also, I'm guessing, a big reason why a lot of us got into owning our own businesses is so that way we could be more present. So as an example, going off of the gift card promo idea, make it so that it's easy for people to buy the gift cards and it doesn't have to be going in to see you in person, swiping their card at your front desk to get the gift card. Like, can they email you? Can they buy it online? Can they call a number and get it? Like, how, how can you make it more simple for yourself so that you're not doing well at Black Friday and Christmas promos at the expense of time with your family. You know you don't want to do that. So don't, don't set it up so that it's so difficult for you to have a good holiday season yourself. Yeah.
- [25:25]
And difficult for your clients or patients who maybe are too busy to come in.
- [25:29]
They're gonna come.
- [25:29]
Can't make it to your, you're always going to have your folks who love coming to your in person events, but if, if you're even having one in fourth quarter. But there's always folks who just aren't gonna make it in as easy because of how busy they Are too love. I love that tip about making sure that they don't actually have to come in physically. Of course, there's people who like to. Who are old fashioned, who will want to. But there are tons of people who will want the convenience of having other ways of being able to check out with whatever that promo is.
- [26:01]
Talisa Crawford
Right. You don't want to be sitting on Small Business Saturday just sitting at your clinic, just waiting for people to come in all day and you're not actually enjoying yourself, you know, so. Yes, yes, I totally agree. Having that option of something online or something that they can even cash in later on, like the next year even you don't want to have something where it's like you can bank your talks, but you have to come in by the end of this year. Like that would just. That wouldn't fly with a lot of people because they're so busy.
- [26:31]
Andrea Smith
Oh, for sure. Yeah, absolutely.
- [26:33]
Okay. And then the last don't. Is a big one, I would say. Heather, this is a big one that you talk about a lot too, is. Is don't discount your services so much that you aren't excited about the revenue generated because we don't want you to feel like defeated or let down. We want you to feel excited. Like when someone makes a purchase, you're like, heck, yeah, I'm pumped about this. Not, oh, now I'm doing this thing and I'm not even making any money on it. I just did it for cost just to try to, you know, undercut the person next door to me and, you know, all of that kind of thing. And I would also say, like, try to set it up in a way where the treatment you're selling is like as efficient as possible so they don't have to keep coming back in from. Obviously some things are sold in a series, but if you can like minimize the number of times they have to come in for that one price, you're saving yourself on opportunity costs of someone else being in the chair. So we definitely want you to be pumped about this. And if you're selling a package, like Heather talks about high ticket packages a lot, you can make up your margin for some discounts by adding in other things like skin care items or, you know, low, like things that have very little or no consumable cost to add that into the package. That way people feel like they're getting a deal and they are, but you're not losing out on that income.
- [27:53]
Right. Adding value by like positioning it as maybe bonus things as opposed to just discounting the line Item as well too. Because then it's. Well, one, you can't be price shopped as much too. But then two, it doesn't set the bar for that specific itemized thing, meaning because you've discounted that thing as much. So I love that. You know, some things are just like once a year, right? Like you're doing this not every month. It's like, you know, and people understand that. Right? Like I know that Nordstrom's half yearly sale is something that isn't. It's a big deal because they don't do it all year, year long. And so keeping that in mind with holiday and fourth quarter promotions too. So I love that don't.
- [28:42]
Talisa Crawford
And I also love the bonus idea too, because, you know, something like a medical grade facial, everyone could use a nice glowing facial before an event, a holiday event. But you know, instead of feeling like you have to mark down that price, like Heather was just saying, maybe adding on like a dermaplaning treatment or an LED therapy or you know, something like that, you know, they feel like they're getting so much more and they are. That is a great perk. But then again you're not having to just dramatically reduce the rate. So those are some ideas that we would have is just like adding things like that. It really makes a big difference.
- [29:17]
Andrea Smith
Yes. Okay, so let's review the don'ts just so that way you have a concise list of don'ts in your head. So number one is don't compare yourself to competitors or friends. Number two is for the love of all things holy, do not plan everything last minute. Number three is do not make your promos super difficult on yourself.
- [29:39]
No 12 days of Christmas.
- [29:41]
No. Oh my. How did we not talk about that? Like, don't, don't do it. And then there are weird kind of new. I gotta go down this rabbit hole now. The 12 days of Christmas. So the thing about that too, that makes it super funky is that because stories are live for 24 hours, if you say, oh, this day is this promo and you don't post it at midnight, then you have that promo still going in stories the next day. And then people are like, oh, I thought I could get access to that promo. And you're like, oh, sorry, no, that was only yesterday. And they're like, oh, so now I can't get access to it. And now they, now they're mad. And then they're not gonna send email.
- [30:20]
Email doesn't get opened instantaneously either. And you could end up with like three emails. With three promos, by the time you get to the. You know what I'm saying? We've both had.
- [30:29]
Oh, yeah, that's tragic.
- [30:30]
We've both had clients do this. That's why we're laughing about it. Different clients. Yeah.
- [30:36]
Talisa Crawford
Yes.
- [30:37]
Andrea Smith
Yeah.
- [30:37]
That's a nightmare. That's a nightmare. Before Christmas. There. Right, there it is. And then number four is, do not feel pressure to discount your services so much that you hate it, that you hate the promo, you feel bitter about it. So those are the four.
- [30:53]
Talisa Crawford
And remember that like, your. Your time is valuable too. Like, because you might even be thinking to yourself, you know, well, you know, it's not costing me, but your time. If it's costing you your time, it's still costing you. So remember that too, with that. Well, if you're sitting there and you're just like, wow, this was a lot to take in, hopefully it was really educational and we really hope that you enjoyed our do's and don'ts. But if you're sitting there thinking, oh, my goodness, it's, you know, the 1st of November, or, you know, whenever you're listening to this, I actually don't know when you're listening to this, but if you're thinking, oh, my goodness, I am so far behind, I have no idea how I'm going to put all of this together. We do have a special offering for all of Heather's listeners that Andrew and I are so excited to share with you. So I just wanted to let you know that we are wanting to give you a little perk to our membership so that you feel 100% confident going into Black Friday this holiday season and be beyond with your marketing.
- [31:52]
Andrea Smith
Before you do that, will you just tell them what the, like, high level, they can go over to the website too, because I know I'm like a visual learner too, so I have to, like, actually see it. But high level, tell them, like, what the membership includes.
- [32:05]
Talisa Crawford
Yeah. So Andrea and I actually, funny enough, we're just on a call with one of our members and she was talking about just how unique our membership is. So what makes our membership so unique is the fact that we actually give you the strategies to put into play every single month. We're not just giving you some random templates that are just thrown together. All of the templates, all of the content is for the marketing strategy. It supports the marketing strategy that we give you every month. So we're giving you copy, we're giving you design, we're giving you posts, stories, we're giving you emails. SMS real ideas shot lists to make your content even better and more organic to your practice. And so we are truly giving you everything you need. It's like done for you in a box is how I kind of like to say it. Where it's we give you everything you need and you just need to spend a few hours of your time just putting everything together so it's in your branding and you're good to go. You are good to go with a solid marketing strategy. That's creative. It's not. It's something that we do ourselves. It's not AI. We put so much love into it. All of our copy is seasonally relevant and we think it's pretty fun too, I have to say, like, the coffee is just really fun. We make sure to infuse pop culture fun things that are happening so it truly gives you everything you need to just plug a few things in and you're good to go. So we would love to, you know, have you check out our website. You can even book a call with us if you want. If you just want a little sneak peek of what comes in it. So we'll make sure in the show notes that you have, we'll link everything up. Yeah, everything you need to look at our membership or book a call.
- [33:51]
Andrea Smith
And then you have a bunch of holiday things. You guys are dropping a bunch of holiday stuff too? Yeah.
- [33:56]
Talisa Crawford
Yes. And we're even giving a few bonuses to our members as a present to them this holiday season. So they're going to get some extra fun goodies.
- [34:04]
Andrea Smith
Yeah. They don't even know yet. They don't even know that yet.
- [34:08]
Talisa Crawford
It's dropping soon. So we're so excited. So everything that you would get in our membership right now is holiday themed is going to be relevant to get you through this time that's so hectic. We just want you to have peace of mind and be able to watch some Christmas movies with your family, you know, at night instead of like frantically trying to figure out what you're doing. Yeah, right. So we are so excited to offer you guys $50 off per month in perpetuity with Code Heather. So this is a forever. So as long as you're in our membership, it's not even just through the holidays. As long as you're in our membership, you will get $50 off per month with Code Heather. So we'll make sure that we have everything you need in the show notes.
- [34:52]
Andrea Smith
Amazing. And then just give your website so that folks can go and then where to connect with you online like at Instagram and what have you.
- [35:01]
Yes. So our website is Smith and crawford.com and in there, if you see on the menu, it says memberships, we do have two. One is for wellness and weight loss, and then there's one for med spa specifically. So you can check both of those out on the website. The code that Talisa shared would be applicable to both. So if you're listening and you're really more focused on weight loss and wellness, you, that would apply there too. And then we would love to connect with you on Instagram. Our Instagram is at Smith and Crawford Co. So, yeah, check us out there. Follow us, connect with us. We'd love to hear from you.
- [35:37]
Oh, my goodness. Well, thank you, ladies for coming on to do this special holiday episode. I hope to Lisa that your delivery is smooth and oh, my goodness. I. My first. Well, I had one in August. I'm trying to think of all the kids. It's like such a fun, magical holiday time to have a baby. So congratulations. Thank you so much to you. Good luck.
- [36:02]
Talisa Crawford
Thank you. I'll need it.
- [36:05]
Andrea Smith
And to everybody listening, we, we truly, we truly, truly hope that each of you have a fantastic holiday time and, and hope that you can have some respite and peace and, you know, hopefully some of the things we've shared and some of the things that Lisa and Andrea offer can help you guys so that you don't feel like you're doing it last minute. And we wish y'all a happy and prosperous holiday season. Thank you, Andrea and Talisa, for coming on the show. We appreciate you guys.
- [36:39]
Heather Turveen
Hey, if you're enjoying this podcast and you're a boutique results driven med spa owner who is looking to drive more sales profitably each month without hustling yourself into the ground to do so, then you should consider applying to join us inside of the MedSpa Advantage. It's the only program designed to help you grow your revenue and profits while gaining back more time so that you don't feel scattered and drained while running and growing your business each month. To learn more about whether or not you're a fit for joining us, you can head over to heatherturveen.com apply to. Apply to get on a call with us to learn more. That's heatherturveen.com apply to learn more.