MedSpa CEO Podcast Summary
Episode: How to 10x Your MedSpa Growth in 2025
Host: Heather Terveen
Release Date: January 1, 2025
Introduction and New Year’s Message
Heather Terveen opens the episode with a warm New Year’s greeting, expressing hope that listeners enjoyed meaningful time with their families during the holidays. She sets the stage for the episode’s focus: strategies to 10x med spa growth in 2025 and beyond. Heather emphasizes the podcast's mission to help med spa owners increase profits without compromising personal life and happiness.
The 10x Growth Mindset
Heather introduces the central theme of the episode—the concept of 10x growth versus traditional 2x growth. She references the book “10x is Easier Than 2x” by Benjamin Hardy and Dan Sullivan, highlighting how embracing a 10x mindset fundamentally shifts business strategies.
“Most of us are taking a 2x approach to growth, which is very, very limiting because a 2x approach just requires you to work harder.”
— Heather Terveen [04:35]
Heather explains that while a 2x growth strategy often involves doubling efforts on existing methods, a 10x approach necessitates innovative, creative reinvention of business practices. This shift is essential for achieving exponential growth rather than incremental improvements.
Focusing on Your Unique Genius and Signature Menu
A key strategy Heather discusses is doubling down on your unique genius. By focusing on what sets your med spa apart, you can create an irresistible signature menu that attracts and retains clients.
“Nobody in the industry can help you make, create and craft an irresistible signature menu like I can.”
— Heather Terveen [01:15]
Heather shares her personal journey of narrowing her focus to aesthetic clinics and med spas, which significantly boosted her business growth. She underscores the importance of productizing your unique strengths to stand out in a competitive market.
Case Studies: Achieving 10x Growth
Heather provides real-world examples of how her strategies have led to substantial growth for clients. One standout case involves a client increasing their monthly revenue from $30,000 to $200,000 within a year by restructuring their offers and optimizing their sales systems.
“Within a year after working with us, one client went from $30,000 a month to $200,000 a month.”
— Heather Terveen [15:20]
These success stories illustrate the tangible benefits of adopting a 10x growth mindset and implementing strategic changes in offerings and sales processes.
Leveraging High-Impact Marketing Channels
Heather identifies specific marketing channels with 10x growth potential, emphasizing the importance of focusing on high-leverage strategies rather than spreading efforts thin across multiple platforms.
“Referral marketing is fabulous and a testament to you, but there are limits to what that can do.”
— Heather Terveen [12:50]
She highlights the effectiveness of Facebook and Instagram ads, podcasting, email marketing, and organic Instagram efforts. Heather recommends concentrating efforts on these channels to maximize growth potential instead of relying solely on traditional referral programs.
Adopting Non-Conformist Strategies
Another strategy Heather explores is non-conformity—doing things differently from competitors to create a unique value proposition. She shares an example of a family practice in North Phoenix that only accepts appointments 24 hours in advance, a policy that differentiates them and enhances efficiency.
“If everybody’s zigging, maybe you should be zagging.”
— Heather Terveen [22:10]
By challenging industry norms, med spas can attract a specific clientele and improve operational efficiency, leading to enhanced customer loyalty and business growth.
Infusing Fun and Pleasure into Business Operations
Heather stresses the importance of enjoying the business process. She explains that incorporating play, pleasure, and fun into daily operations can boost creativity, increase productivity, and make marketing and sales efforts more effective.
“If we can make the marketing and the selling and the ideating around your offers fun, then you will show up to sell and market and ideate more creative offers more often.”
— Heather Terveen [27:45]
By fostering a positive and enjoyable work environment, med spa owners can maintain high energy levels and sustain long-term growth without burnout.
The Synergy of Thinking Big and Consistent Improvement
Heather concludes by combining the concepts from “The Magic of Thinking Big” and “Atomic Habits”. She advocates for setting big, ambitious goals (10x thinking) while simultaneously committing to daily 1% improvements.
“The duality of using those two things together, the magic of thinking big with the reality of daily consistent 1% improvement, allows you to achieve your goals.”
— Heather Terveen [33:30]
This balanced approach ensures that med spa owners not only envision significant growth but also implement actionable steps to realize their aspirations.
Conclusion and Call to Action
Heather wraps up the episode by encouraging listeners to apply the discussed strategies to 10x their med spa growth in 2025. She invites listeners to engage on Instagram by sharing and tagging her to foster community connections.
“Happy New Year. We are absolutely going to 10x what we’re doing and I hope you will join with me and stick around with me for the ride into 2025.”
— Heather Terveen [38:15]
Additionally, she promotes the MedSpa Advantage program, designed to help med spa owners grow revenue and profits while reclaiming personal time.
Key Takeaways:
- Adopt a 10x Mindset: Shift from incremental growth (2x) to exponential growth by reimagining business strategies.
- Focus on Unique Genius: Identify and leverage what sets your med spa apart to create an irresistible signature menu.
- Concentrate on High-Impact Marketing: Utilize effective channels like social media ads, podcasting, and email marketing for maximum growth.
- Embrace Non-Conformity: Differentiate your business by challenging industry norms and implementing unique strategies.
- Incorporate Fun into Business: Enhance creativity and productivity by making business operations enjoyable.
- Combine Big Thinking with Daily Improvement: Set ambitious goals while committing to consistent, incremental progress.
This episode serves as a comprehensive guide for med spa owners aiming to achieve substantial growth in 2025 by rethinking their business models, marketing strategies, and operational approaches. Heather Terveen provides actionable insights and proven strategies to help listeners elevate their practices to new heights.