Podcast Title: Med Spa CEO
Host: Heather Terveen
Episode Title: How to Build Unshakable Self-Trust and Achieve Limitless Growth
Release Date: December 18, 2024
Introduction
In this deeply personal episode of the Med Spa CEO Podcast, Heather Terveen delves into the profound topic of self-trust and its pivotal role in achieving limitless growth both personally and professionally. Heather shares her own transformative journey, the challenges she faced, and the strategies she employs to cultivate unshakable self-trust, providing invaluable insights for med spa and aesthetic practice owners aiming to elevate their businesses without sacrificing personal well-being.
Personal Journey and Life-Altering Diagnosis
Heather begins by recounting a significant turning point in her life. In the wake of a routine check-up, she discovered she carries a hereditary cancer syndrome, SDHB type 4, which posed serious health risks not only for herself but also for her daughters.
"I was shook by this diagnosis. I was like so depressed for the next few weeks. I didn't sleep at night. I drank too much wine to kind of cope with it."
— Heather Terveen [02:15]
This diagnosis prompted Heather to seek personal development avenues beyond her primary expertise in consulting and marketing. Her quest for emotional resilience led her to Brooke Castillo’s Life Coach School, where she immersed herself in coaching programs and ultimately became a certified life coach herself.
Transition to Coaching and Adapting During COVID-19
The COVID-19 pandemic in 2020 severely impacted Heather's existing business, the Skin Socialite membership, forcing her to pivot her strategies. With her clients' businesses shuttered, Heather integrated her life coaching skills to create a program titled "Thriving Beyond COVID-19." This initiative focused on personal development, marketing strategies, and adapting business operations amidst unprecedented challenges.
"The core of the work we did was more strategic and tactical, very pragmatic, very cognitive, part of any kind of coaching, consulting."
— Heather Terveen [05:30]
Heather emphasizes the importance of blending strategic business approaches with psychological insights, noting that the success of any strategy is heavily influenced by the individual's belief system and mindset.
Understanding Self-Trust as a Foundation for Growth
Heather introduces the concept of self-trust as a critical "muscle" that needs to be developed to break through personal and professional ceilings. Drawing inspiration from Dr. Gay Hendricks' "The Big Leap," she discusses the subconscious limitations that often keep individuals from achieving their full potential.
"Self trust is actually a muscle that you can develop. So even if you are one of those people... you have such a low amount of self trust."
— Heather Terveen [12:45]
She elaborates on how subconscious habits and fears create self-imposed barriers, and how cultivating self-trust can empower med spa owners to make decisive, confident choices that propel their businesses forward.
Strategies to Develop Self-Trust
Heather outlines several actionable strategies she employs to strengthen her self-trust:
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Journaling: Heather maintains a "thought download journal" to unload and examine her thoughts, identifying and dismantling limiting beliefs.
"I have my 'thought download journal' where I can dump out my brain onto my journal and really unpack and see where I am limiting myself."
— Heather Terveen [15:20] -
Sketchbook Practices: She uses a sketchbook daily to brainstorm ideas, develop frameworks, and visually map out her thoughts, fostering creativity and clarity.
"Every day I open up the sketchbook to a new piece of paper... it's where I develop my frameworks and my processes."
— Heather Terveen [16:45] -
Silence and Meditation: Setting aside time for silence and meditation helps Heather connect with her inner voice, reducing reliance on external opinions and enhancing decision-making autonomy.
"Setting aside time to actually be in silence so that you can actually give yourself advice... tapping into your own knowing."
— Heather Terveen [22:10] -
Radical Self-Acceptance: Embracing self-acceptance allows Heather to take bold actions without being paralyzed by fear of judgment or failure.
"The secret is that no matter what other People are saying... as long as the self talk that I am telling myself is supportive and loving and accepting."
— Heather Terveen [29:55]
Insights on Client Behavior and Self-Trust
Heather observes a direct correlation between self-trust and business success among her clients. She notes that clients with high self-trust make decisions more swiftly and confidently, resulting in faster feedback loops and accelerated growth.
"My clients who have this self trust muscle better, they are able to make decisions quicker. And what happens is you get results so much faster."
— Heather Terveen [18:30]
In contrast, clients with lower self-trust tend to overthink decisions, seek excessive external validation, and often experience slower business growth due to indecision and lack of confidence.
Personal Practices: Journaling and Sketchbook
Heather shares her personal tools for maintaining and enhancing self-trust:
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Thought Download Journal: A dedicated space for unfiltered expression of thoughts, aiding in the identification and resolution of internal conflicts and limiting beliefs.
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Sketchbook: A dynamic tool for creative brainstorming, framework development, and conceptual planning, allowing Heather to visualize and iterate her ideas effectively.
These practices serve as foundational elements in Heather's journey towards becoming limitless, providing structure and clarity in both her personal and professional endeavors.
Limiting Beliefs and Overcoming Them
Heather identifies common limiting beliefs that med spa owners may harbor, such as fear of competition, concerns about workload, and apprehensions about scaling their business. She challenges these beliefs by proposing alternative perspectives:
"What if you actually grew that muscle of self trust and so your experience of your business... actually became easier."
— Heather Terveen [27:40]
Heather encourages owners to let go of fears surrounding others' opinions and to trust in their expertise, emphasizing that accepting radical self-acceptance and trusting oneself can lead to exponential growth without the anticipated increase in stress or workload.
Strategies for Achieving Limitless Growth in 2025
Looking ahead to 2025, Heather outlines her vision for achieving limitless growth:
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Deliberate Decision-Making: Empowering oneself to make and own decisions swiftly, thus enhancing business agility and responsiveness.
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Silence and Self-Reflection: Continuously practicing silence and introspection to stay aligned with personal goals and authentic desires.
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Radical Self-Acceptance: Maintaining unwavering self-support and acceptance, regardless of external feedback or outcomes.
Heather emphasizes that breaking through personal ceilings involves embracing imperfect actions over inaction, thereby fostering a culture of continuous improvement and fearless leadership within one's practice.
"As I go into 2025... What limits are you going to let go of that no longer serve you?"
— Heather Terveen [33:10]
Conclusion and Call to Action
Heather concludes the episode by inspiring med spa owners to identify and relinquish their limiting beliefs, urging them to cultivate self-trust as the cornerstone of their business growth. She invites listeners to reflect on their own barriers and to take proactive steps towards becoming limitless in the coming year.
"We're like, pedal to the metal, 10x, burn the boats... we're going full steam ahead."
— Heather Terveen [31:50]
For those seeking further support in this transformative journey, Heather promotes her MedSpa Advantage program, designed to help med spa owners grow their revenue and profits while reclaiming their time and personal happiness.
"If you're a boutique results driven med spa owner... head over to heatherterveen.com/apply to learn more."
— Heather Terveen [34:45]
Key Takeaways
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Self-Trust is Essential: Building unshakable self-trust is crucial for making confident decisions and achieving rapid business growth.
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Personal Development Practices: Journaling, sketching, and meditation are effective tools for enhancing self-awareness and breaking through limiting beliefs.
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Radical Self-Acceptance: Embracing self-acceptance allows entrepreneurs to take bold actions without being hindered by fear of judgment or failure.
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Client Success Correlates with Self-Trust: High self-trust among business owners leads to faster decision-making, quicker feedback loops, and accelerated business success.
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Commitment to Limitless Growth: Setting clear intentions and taking deliberate actions towards limitless growth can transform both personal fulfillment and business prosperity.
Heather Terveen's candid exploration of self-trust offers med spa and aesthetic practice owners a roadmap to overcoming internal barriers, fostering resilient mindsets, and achieving extraordinary growth without compromising personal well-being.