Loading summary

Transcript1 lines

[00:00]
A
If there's one thing this season reinforced for me, it's this. Life doesn't stop because you own a business. Your business has to be built in a way that can withstand real life not perfectly, not without hard decisions, but simply enough that you know exactly where your energy belongs. When life demands more of you, are you growing a business or creating the Most sought after MedSpa in your market? Welcome to the MedSpa CEO podcast, where growth means better results, bigger profits, and a schedule that actually gives you your life back. I'm Heather, strategist to the industry's most profitable esthetic practices. From solo injectors to multi seven figure teams, I'm here to help visionary leaders like you package your brilliance, scale with clarity and build a business that feels as beautiful to run as the results you give your clients. It's time to set the standard, not blend into the industry noise. If you're ready to lead, to be seen, and to grow a category of one brand, you're in the right place. Hello my beautiful, beautiful friends. Welcome back to another episode of the podcast. It has been a bit and I am absolutely thrilled to be back in your AirPods or in your car, or wherever it is that you usually tune into this episode. Believe it or not, I'm actually recording this sitting in my car in Anaheim, California. I'm parked outside a hitting facility because we're in Orange county this week for PGF Nationals, where two of my three daughters are competing. It's been a fun, exhausting, exciting week of softball and honestly, it feels like the perfect place to record this episode because it's exactly what this season of life has looked like, doing business in the middle of real life. Which is how it is for so many of you as well. And before we jump back into our regular programming, I wanted to take a few minutes just to reconnect with you. It's been several months since we've released a new episode. This year has been incredibly full. One of my daughters has needed a tremendous amount of me as her mom, and I'm not ready to share that story quite yet because it's her story and I will some day. It's been one of the hardest seasons of my life, quite honestly, while also giving me more perspective than I could have imagined. And more than anything, it's reminded me that while I absolutely love helping practice owners and med spa owners and clinics build incredible businesses, people come first, family comes first. And for this reason, that's exactly where I needed to be. I made a decision earlier this year that I needed to create more margin to be there for my family. And there were a couple things I know to be true about what I needed to focus on in my business. So to everyone who's continued listening, reaching out, sending encouraging messages, or simply waiting patiently for my return, I just want to say thank you. It means more than you know. And I'm back. And honestly, I think I have even more to share with you now than I ever did before. One thing this season forced me to do was simplify. If you've listened to this podcast for any amount of time, you've heard me say simplicity, scales, complexity fails. And this year, I didn't just teach it, I actually lived it. When life throws you a curveball, whether it's something with your kids, a health issue, a loss, a divorce, or anything that suddenly demands your time and emotional energy, you don't always have the luxury of doing everything. You have to know exactly what matters most. So for me, there were only a handful of things that were non negotiable. I protected my email list, I protected my paid traffic and funnels, and I made sure our clients never experienced a drop in the quality of what we delivered. In fact, I don't even think my clients probably knew that anything behind the scenes was going on. Because when you have hired me to be there for you, I am 100% all in on being there for you. Everything else became optional. The podcast paused, social media slowed down for a while, and there were some projects that got delayed. But the things that generated revenue and the things that served our clients kept moving. One thing I was really proud of was that even while we weren't recording new episodes, I continued to leverage the library of nearly 300 episodes we'd already created. We repurposed past episodes, shared YouTube content through email, and kept serving our audience with assets we had already built. And that's just another reminder that creating evergreen content is an investment that continues paying you back long after you've hit publish. So if ever life throws you a curveball, which, let's be real here, it's not if life is going to throw you a curveball, it's when life throws you a curveball, don't ask yourself, how do I keep doing everything? Asking what? Absolutely cannot. Stop, delete, delay, delegate, simplify. You have to know which activities actually impact your revenue and your client experience. If you don't know those answers, that's probably the first thing you need to solve. Because when life gets hard isn't the time you want to be figuring it out. The other Thing that made a huge difference this year was AI. Not because AI replaces strategy, not because AI replaces leadership, not because AI actually replaces the humans that work for you. In some cases it might, but for us, we actually hired during this time, but because it actually can help with some of the mental load and some of the administrative and busy tasks that you and your team have been carrying through. Because when your brain is carrying heavy things personally, having something that helps you think more clearly or create faster or do some of the busy, heavy cognitive load work and it can help you implement ideas without starting from scratch is really invaluable. So we have gone all in on AI in some aspects of our business and then we have gone all in on the opposite of that. You know, by hiring, we hired somebody new during this time, even though it's been an incredibly busy time as well. I'm all in on AI being in a complimenting asset to me and my team, meaning we're still going to have team members and Human Touch. Because I do not believe, you know, there's. There's a lady, I won't say who, who. You might be able to guess who she is just by me saying this, but one of our marketing pitches is that she's like an eight figure business owner and she's a team of one. And we recently did Callan Faulkner's I forget, it's like Accelerate to Automate or something like that. And I really like her point of view in the sense that we're using AI to make everybody on our team be able to focus more on the high level tasks that they need to do. But I am not out AI ing my coaching and my interaction with the humans we serve. I've never felt more inspired to actually connect with each and every one of you that are on this. If you are a listener to this podcast, I care about you. Any of my clients who've worked with me will know this. I care deeply about not losing the connections that I have with all of my clients and with you as a listener. So it's never going to be like all AI or bust, but where it makes sense to really leverage AI in a way that is going to help you all implement our frameworks I am all in on. And so we will continue to have high touch ways of you to be able to work with us. And we will also have our new and improved Ask Heather AI membership. That is one of the projects that while it took a little bit longer than planned to actually relaunch, we have really revamped, hired a developer. It's no longer custom gbts. We have an entirely new AI experience that if you've been listening to this podcast, if you jive with our philosophies and our frameworks and our strategies to help you not only competition proof yourself, but be able to leverage unique signature menus and a consult system that makes you a boutique, results driven, highly profitable authority in your market, then I really want you to check out our new and improved AI and we have created a demo for you. So if you are even just a little bit curious, I will link up the demo in the show notes of this episode for you to go check out to see what we've got going on in our new Ask Heather AI experience. It's an amazing way for you to work with me and really with so much value for the price, it's, you know, it's a no brainer. But if you're a little bit curious, I will link that up in the show notes so you can kind of check out the behind the scenes of that project that's been happening as well. So some updates are coming your way. With our coaching, we have some really new, incredible resources for y', all, some fresh content that I cannot wait to share with you. So if you're not already subscribed to the podcast, make sure you do that now because we've got some incredible episodes coming your way. If there's one thing this season reinforced for me, it's this. Life doesn't stop because you own a business. Your business has to be built in a way that can withstand real life not perfectly, not without hard decisions, but simply enough that you know exactly where your energy belongs when life demands more of you. I am incredibly grateful you're here. Thank you for sticking with me. Now let's get back to building businesses that give us the freedom to be present for the moments that matter most to us. And if you want to send me a note of just saying that you're back and that you're with us and anything particularly that's been going on in your life, I would love to hear from you. You can shoot us an email over@infoethercravine.com or you can send me a DM over on Instagram. I'm getting better at replying to DMs, or someone on my team will help you as well. And in either place I will read every response that is sent and give you a reply. Anyhow, I can't wait to help you with the rest of 2026. And like I said be sure that you're building a business that gives you the freedom to be present for the moments that matter most to you. That's it for today on the MedSpa CEO podcast. If this show's been valuable to you, the best way to say thank you is to leave a quick rating and review. It means the absolute world to me. I read every single one. And it helps more women like you find the support they need to grow something they're proud of. I'm so glad you're here.

Summary4 min read

Med Spa CEO Podcast – Episode Summary

Episode Title: If You Stepped Away Tomorrow, Would Your Business Die?
Host: Heather Terveen
Release Date: August 5, 2026
Theme: Building Med Spa Businesses That Endure Real Life

Episode Overview

In this heartfelt solo episode, Heather Terveen returns after a significant hiatus to address a critical and often overlooked question for med spa owners: Is your business designed to thrive even when life pulls you away? Heather candidly shares personal experiences that required her to reprioritize family and well-being over hustle, reinforcing the necessity of building resilient, simplified businesses. The discussion blends strategy with vulnerability, offering actionable insights on business sustainability, the power of simplicity, and the thoughtful adoption of AI.

Key Discussion Points & Insights

1. Life Happens—Is Your Business Ready?

Heather reframes business leadership, emphasizing that personal and family matters will inevitably require attention—and your business must be robust enough to handle that.
Quote:

“Life doesn't stop because you own a business. Your business has to be built in a way that can withstand real life—not perfectly, not without hard decisions, but simply enough that you know exactly where your energy belongs when life demands more of you.”
(01:05)
She shares a personal season of challenge: needing to be deeply present for one of her daughters, requiring a step back from some business activities.

2. Prioritizing What Matters Most

Heather details how she simplified her business to the essentials:
- Protected key revenue activities (email list, paid traffic, client work)
- Delayed or paused secondary projects (including the podcast and social media)
Quote:

“You have to know which activities actually impact your revenue and your client experience. If you don't know those answers, that's probably the first thing you need to solve.”
(11:13)

3. The Value of Evergreen Content

By repurposing the podcast’s library of nearly 300 episodes and leveraging existing assets, Heather continued serving her audience despite not producing new content.
Insight: Investing in evergreen content can sustain your business through unforeseen events.

4. The Simplicity Mantra

Heather underscores her longtime philosophy:

“Simplicity scales, complexity fails."
(07:18)
This episode marks a lived example of that advice, not just theory. She encourages listeners to constantly ask:
- What cannot stop?
- What can be deleted, delayed, or delegated?

5. AI as a Supportive Tool—Not a Replacement for Human Touch

The team went “all in on AI in some aspects,” particularly for administrative tasks and reducing mental load during hard times.
Heather notes that AI complements but never replaces leadership, strategy, or personal client interaction.
Quote:

“I am not out AI-ing my coaching and my interaction with the humans we serve… I care deeply about not losing the connections that I have with all of my clients and with you as a listener.”
(16:41)
AI can help implement ideas and free teams for higher-level work, but it’s not a substitute for relationship-based business.

6. Launching and Upgrading “Ask Heather AI”

Announcement: Revamp and relaunch of the “Ask Heather AI” membership, which leverages new AI capabilities to help med spa owners implement Heather’s frameworks and strategies more efficiently.
Listeners are invited to try the new experience via a demo linked in the show notes.

Notable Quotes & Memorable Moments

Heather, on Pausing and Protecting

“Everything else became optional. The podcast paused, social media slowed down… but the things that generated revenue and served our clients kept moving.”
(08:32)
Advice for Crisis Mode

“When life throws you a curveball… don’t ask yourself, how do I keep doing everything? Ask, what absolutely cannot stop, delete, delay, delegate, simplify.”
(10:24)
On Technology vs. Team

“We have gone all in on AI in some aspects of our business and then we have gone all in on the opposite of that, by hiring.”
(15:02) “It’s never going to be like all AI or bust, but where it makes sense… I am all in.”
(16:07)
Encouraging Listener Connection

“If you want to send me a note… I would love to hear from you. You can shoot us an email or send me a DM on Instagram. I read every response.”
(23:10)

Important Timestamps

01:05 – Heather introduces the episode’s dilemma: building a business that survives owner absence.
07:18 – “Simplicity scales, complexity fails”—Heather’s core business philosophy.
08:32 – How she protected the essentials and what she paused.
10:24 – Step-by-step on evaluating business priorities during personal challenges.
11:13 – Why knowing your “non-negotiables” is vital—especially before a crisis.
14:00 – How AI supported Heather’s team and the balance between tech and human roles.
16:07 – The boundary: Where AI fits and what remains uniquely human in her business.
20:00 – Introduction and invitation to the revamped “Ask Heather AI” experience.
23:10 – Invitation for listeners to reconnect and share.

Closing Tone & Takeaways

Heather’s tone is warm, transparent, and aspirational. She reinforces the Med Spa CEO mission: Successful med spa leadership means building in a way that supports both profit and personal life. Real business resilience isn’t about never stepping away—it’s about knowing your true priorities so you can step away when it matters most.

For listeners:

Re-examine your business processes. What truly matters if you had to walk away tomorrow?
Invest in evergreen content and systems.
Use AI thoughtfully to lighten the load—but never at the cost of human connection.
Engage with the podcast and Heather’s new offerings for ongoing growth and support.

Loading summary

Transcript1 lines

[00:00]
A
If there's one thing this season reinforced for me, it's this. Life doesn't stop because you own a business. Your business has to be built in a way that can withstand real life not perfectly, not without hard decisions, but simply enough that you know exactly where your energy belongs. When life demands more of you, are you growing a business or creating the Most sought after MedSpa in your market? Welcome to the MedSpa CEO podcast, where growth means better results, bigger profits, and a schedule that actually gives you your life back. I'm Heather, strategist to the industry's most profitable esthetic practices. From solo injectors to multi seven figure teams, I'm here to help visionary leaders like you package your brilliance, scale with clarity and build a business that feels as beautiful to run as the results you give your clients. It's time to set the standard, not blend into the industry noise. If you're ready to lead, to be seen, and to grow a category of one brand, you're in the right place. Hello my beautiful, beautiful friends. Welcome back to another episode of the podcast. It has been a bit and I am absolutely thrilled to be back in your AirPods or in your car, or wherever it is that you usually tune into this episode. Believe it or not, I'm actually recording this sitting in my car in Anaheim, California. I'm parked outside a hitting facility because we're in Orange county this week for PGF Nationals, where two of my three daughters are competing. It's been a fun, exhausting, exciting week of softball and honestly, it feels like the perfect place to record this episode because it's exactly what this season of life has looked like, doing business in the middle of real life. Which is how it is for so many of you as well. And before we jump back into our regular programming, I wanted to take a few minutes just to reconnect with you. It's been several months since we've released a new episode. This year has been incredibly full. One of my daughters has needed a tremendous amount of me as her mom, and I'm not ready to share that story quite yet because it's her story and I will some day. It's been one of the hardest seasons of my life, quite honestly, while also giving me more perspective than I could have imagined. And more than anything, it's reminded me that while I absolutely love helping practice owners and med spa owners and clinics build incredible businesses, people come first, family comes first. And for this reason, that's exactly where I needed to be. I made a decision earlier this year that I needed to create more margin to be there for my family. And there were a couple things I know to be true about what I needed to focus on in my business. So to everyone who's continued listening, reaching out, sending encouraging messages, or simply waiting patiently for my return, I just want to say thank you. It means more than you know. And I'm back. And honestly, I think I have even more to share with you now than I ever did before. One thing this season forced me to do was simplify. If you've listened to this podcast for any amount of time, you've heard me say simplicity, scales, complexity fails. And this year, I didn't just teach it, I actually lived it. When life throws you a curveball, whether it's something with your kids, a health issue, a loss, a divorce, or anything that suddenly demands your time and emotional energy, you don't always have the luxury of doing everything. You have to know exactly what matters most. So for me, there were only a handful of things that were non negotiable. I protected my email list, I protected my paid traffic and funnels, and I made sure our clients never experienced a drop in the quality of what we delivered. In fact, I don't even think my clients probably knew that anything behind the scenes was going on. Because when you have hired me to be there for you, I am 100% all in on being there for you. Everything else became optional. The podcast paused, social media slowed down for a while, and there were some projects that got delayed. But the things that generated revenue and the things that served our clients kept moving. One thing I was really proud of was that even while we weren't recording new episodes, I continued to leverage the library of nearly 300 episodes we'd already created. We repurposed past episodes, shared YouTube content through email, and kept serving our audience with assets we had already built. And that's just another reminder that creating evergreen content is an investment that continues paying you back long after you've hit publish. So if ever life throws you a curveball, which, let's be real here, it's not if life is going to throw you a curveball, it's when life throws you a curveball, don't ask yourself, how do I keep doing everything? Asking what? Absolutely cannot. Stop, delete, delay, delegate, simplify. You have to know which activities actually impact your revenue and your client experience. If you don't know those answers, that's probably the first thing you need to solve. Because when life gets hard isn't the time you want to be figuring it out. The other Thing that made a huge difference this year was AI. Not because AI replaces strategy, not because AI replaces leadership, not because AI actually replaces the humans that work for you. In some cases it might, but for us, we actually hired during this time, but because it actually can help with some of the mental load and some of the administrative and busy tasks that you and your team have been carrying through. Because when your brain is carrying heavy things personally, having something that helps you think more clearly or create faster or do some of the busy, heavy cognitive load work and it can help you implement ideas without starting from scratch is really invaluable. So we have gone all in on AI in some aspects of our business and then we have gone all in on the opposite of that. You know, by hiring, we hired somebody new during this time, even though it's been an incredibly busy time as well. I'm all in on AI being in a complimenting asset to me and my team, meaning we're still going to have team members and Human Touch. Because I do not believe, you know, there's. There's a lady, I won't say who, who. You might be able to guess who she is just by me saying this, but one of our marketing pitches is that she's like an eight figure business owner and she's a team of one. And we recently did Callan Faulkner's I forget, it's like Accelerate to Automate or something like that. And I really like her point of view in the sense that we're using AI to make everybody on our team be able to focus more on the high level tasks that they need to do. But I am not out AI ing my coaching and my interaction with the humans we serve. I've never felt more inspired to actually connect with each and every one of you that are on this. If you are a listener to this podcast, I care about you. Any of my clients who've worked with me will know this. I care deeply about not losing the connections that I have with all of my clients and with you as a listener. So it's never going to be like all AI or bust, but where it makes sense to really leverage AI in a way that is going to help you all implement our frameworks I am all in on. And so we will continue to have high touch ways of you to be able to work with us. And we will also have our new and improved Ask Heather AI membership. That is one of the projects that while it took a little bit longer than planned to actually relaunch, we have really revamped, hired a developer. It's no longer custom gbts. We have an entirely new AI experience that if you've been listening to this podcast, if you jive with our philosophies and our frameworks and our strategies to help you not only competition proof yourself, but be able to leverage unique signature menus and a consult system that makes you a boutique, results driven, highly profitable authority in your market, then I really want you to check out our new and improved AI and we have created a demo for you. So if you are even just a little bit curious, I will link up the demo in the show notes of this episode for you to go check out to see what we've got going on in our new Ask Heather AI experience. It's an amazing way for you to work with me and really with so much value for the price, it's, you know, it's a no brainer. But if you're a little bit curious, I will link that up in the show notes so you can kind of check out the behind the scenes of that project that's been happening as well. So some updates are coming your way. With our coaching, we have some really new, incredible resources for y', all, some fresh content that I cannot wait to share with you. So if you're not already subscribed to the podcast, make sure you do that now because we've got some incredible episodes coming your way. If there's one thing this season reinforced for me, it's this. Life doesn't stop because you own a business. Your business has to be built in a way that can withstand real life not perfectly, not without hard decisions, but simply enough that you know exactly where your energy belongs when life demands more of you. I am incredibly grateful you're here. Thank you for sticking with me. Now let's get back to building businesses that give us the freedom to be present for the moments that matter most to us. And if you want to send me a note of just saying that you're back and that you're with us and anything particularly that's been going on in your life, I would love to hear from you. You can shoot us an email over@infoethercravine.com or you can send me a DM over on Instagram. I'm getting better at replying to DMs, or someone on my team will help you as well. And in either place I will read every response that is sent and give you a reply. Anyhow, I can't wait to help you with the rest of 2026. And like I said be sure that you're building a business that gives you the freedom to be present for the moments that matter most to you. That's it for today on the MedSpa CEO podcast. If this show's been valuable to you, the best way to say thank you is to leave a quick rating and review. It means the absolute world to me. I read every single one. And it helps more women like you find the support they need to grow something they're proud of. I'm so glad you're here.