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They know that action is the only way to create clarity. Action is what creates results. They spend less time ruminating. They know that they have to actually do the thing in order to figure out how to create the results from the thing. They know confusion is the brain's way of keeping them in the cave of safety and complacency. Where do you notice that you're spending a lot of time in analysis? Paralysis, Overthinking. Courageous leaders know that they have to take action to figure it out. They know that developing skills is a part of being able to lead a business. The more you grow your skill set, the more you will be able to grow. And you can only develop skills through action. The more you decide to take action, the faster you will get results.
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Are you growing a business or creating the Most sought after MedSpa in your market? Welcome to the MedSpa CEO podcast where growth means better results, bigger profits and a schedule that actually gives you your life back. I'm Heather, strategist to the industry's most profitable aesthetic practices. From solo injectors to multi seven figure teams, I'm here to help visionary leaders like you package your brilliance, scale with clarity and build build a business that feels as beautiful to run as the.
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Results you give your clients. It's time to set the standard, not blend into the industry noise.
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If you're ready to lead, to be seen and to grow a category of one brand, you're in the right place. Well, hello my beautiful friend. Welcome back to another episode of the podcast. This is part two of our Courageous CEO series. In part one, we explored what emotional capacity really means and how your ability to manage your mind and lead yourself is what ultimately determines how far you'll go. Today we're building on that by getting even more practical. I'm walking you through how to actually strengthen that emotional capacity so you can.
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Handle bigger risks, bigger goals and bigger.
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Results without burning out. This is the behind the scenes work that every powerhouse CEO has to master if they want to keep scaling and leading at the next level. And if you've been considering joining us inside of the Med Spa Advantage, this is your nudge. We have a free training waiting for you where I break down the three growth levers that have helped our clients consistently double their revenue while creating more freedom in their business. You can grab that free training and get all the details about MSA through the link in the show notes. This is such an exciting time to join us. We're gearing up for our annual 2026 planning meeting in December where We'll help you and your team cast a bold vision for next year and create the exact roadmap to make it. If you've been wanting to work more closely with me and get your team inside an environment that's built for growth, now is the time. Now, without further ado, let's get into today's episode.
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Hey beautiful friend.
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If you're a longtime listener of the podcast who's been dying to work with me but hasn't pulled the trigger yet, I have an incredible opportunity to work with me for a fraction of the cost. If your estheticians can't explain your signature plans or your new injectors panic every time they have to sell a high.
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Ticket consult, it's not their fault, it's the system. Or more specifically, your lack of one.
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That's exactly why I built Ask Heather AI, the first strategist level tool for aesthetic and wellness CEOs who want to scale with precision and stop flying by the seat of their pants. Inside, you get three powerful tools, each designed to solve the exact gaps that keep your growth tied to you. Turn your basic menu into a branded high ticket signature offer suite your whole team can sell. Train every team member to lead premium consults with confidence, even if they've never sold a thing. Write magnetic messaging that attracts premium patients without sounding like every other clinic online. These are the same frameworks we've used to scale clinics to seven figures and beyond, and they used to cost five figures to access. Now you can have them in your back pocket. Try ask Heather AI for 30 days and see what happens when you stop.
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Guessing and start scaling with words that work.
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Head over to heathertraveen.com trial to learn more.
- [04:45]
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Trait number three is choosing courage over complacency. Complacency is one of those sneaky emotions that is actually uncomfortable. But on the spectrum of uncomfortableness, if I were to put complacency over here and fear anxiety of uncertainty over here, many of you are over here because the buzz of the discomfort of complacency to your mind feels less intense than the fear and the anxiety of the uncertainty of taking the action on the action item that you're not sure is going to be safe. What's interesting about this is when you look at the psychological research on risk taking, risk is that there we really don't have like if your Facebook ad campaign, if you invest more money in your Facebook ads, if you hire an employee that doesn't work out, if you have a client who leaves you a negative review, you're Actually still safe. You're not going to die. But our brain really interprets those things as unsafe because our brain has evolved to be to keep us safe. And it used to be that it kept us safe from real things that were unsafe, like lions and elements and other things. We no longer in the first world have to worry about our safety in most circumstances. But our brain does a number on us in having us believe that these areas of risk or these decisions taking action on maybe making an investment in a marketing hiring, like putting big audacious results driven packages together, actually presenting them to somebody, our brain can make us believe that their response of like clutching their pearls of like you offering them a $7,000 package, our brains can tell us that that is unsafe when really it's perfectly safe. And so knowing ahead of time that your brain works that way will help you be able to actually choose courage over complacency. Because complacency, while it's uncomfortable because there's usually a low grade buzz happening, when I'm really in complacency, it doesn't feel good, but it doesn't feel as intense as maybe the fear and the anxiety that I'm going to have to have the courage to take action on and still have that fear and anxiety as well. When I started to notice where I was choosing complacency, the discomfort of complacency over the discomfort of taking action on the thing that I wasn't sure going to work, it changed everything because it was happening often. And once I had awareness of that, you can discover where you are playing small. You have to make big moves to create big results. That is the symbiotic nature of things. And this is what Gary Vee was alluding to in his response to the question of what he believes the difference is essentially from the big players against the smaller business players. When you have awareness on where you're being complacent, AKA playing small, then you can actually choose to make decisions differently. You can choose. I know that this feels that I'm going to feel fear and anxiety or just resistance, cognitive dissonance making these choices. But I know that in order to create different results, bigger results, I have to make bolder, bigger moves. So where are you being complacent? Where are you playing small? Could it be investing in your company hiring, making big asks, deciding to grow your personal brand with social video? I had a client, she's like, I've been meaning to do this social video thing for three years. I had another client who shared on a call. Some of you may have been on the call that for years she's been wanting to launch this certification training that she gets asked about even, and she hasn't done it yet. And it's because those require us to choose courage and to work through the uncertainty of learning new things maybe falling on our face also. Those things you're not going to be great at right away, you're not going to be confident, Adam out the gate. Which is why you need courage and not confidence too. And like I said, putting big audacious results driven packages together and then deciding that we are making. We are a business that makes comprehensive annual holistic game plans out the gate once a year, every year to our patients and clients. That takes an element of courage to decide that. You decide how your recommendations and how your whole process goes with patients and clients and then noticing where that there really isn't that many decisions. There's actually, I mean, close to no decisions that put you in actual physical unsafety in your business. Most of the where we feel unsafe is all in our minds or the experience of embarrassment. Avoiding embarrassment, avoiding looking a certain way. If we just decide that we're gonna have the courage to show up and make big moves despite those feelings. And then for those of you who haven't had a chance to yet, definitely dive in to the mindset module and learn unintentional and intentional thought models. And where I walk you through the model because it will give you a pragmatic to have the awareness and to see where it's impacting. It's like 80% of the battle is the awareness. But then it'll also give you a pragmatic tool to start shifting your thought patterns so that you can show up more courageously as well. So trait number four of the courageous CEO is they know that action is the only way to create clarity. Action is what creates results. They spend less time ruminating. They know that they have to actually do the thing in order to figure out how to create the results from the thing. They know confusion is the brain's way of keeping them in the cave of safety and complacency. So sometimes it's complacency, sometimes it's confusion. Usually it's a mix. So where are you not taking action? And all these things kind of intertwine and build upon each other as well. Where are you thinking that you need to plan and research more on something? Because I will tell you that the most successful clients that we work with are taking massive action. And it's not because they have more experience than you or anybody. It's because they know that action. They have a knowing, even if they're not consciously aware of it. They know that action is the only way to create clarity. Action is the only way to actually figure it out. And so where do you notice that you're spending a lot of time in analysis, paralysis, overthinking. Courageous leaders know that they have to take action to figure it out. They know that developing skills is a part of being able to lead a business and that the more you grow your skill sets in different areas, the more you will be able to grow as well too. And you can only develop skills through action. You cannot learn how to swim just through watching YouTube videos. You cannot learn to swing a baseball bat and actually make contact with a pitcher throwing a ball to you by thinking about it, right? You have some training that you want to learn. And then you have to go out there and take action. The more you decide to take action, the faster you will get results. And then the fifth trait is they are playing the long game. This is one of those traits that, that has very much impacted myself in the last couple of years. It's hard when you are constantly looking just narrow what's in front of you. When you're only looking at the short game, like what can I make right now? Which you need to do that too. It has you playing really small because many of the things that are going to have the biggest impact take more time to develop. It takes time to figure out a consistent marketing plan that is going to work for you. If you constantly jump ship from one marketing thing to the next because you're giving it such a short time window to actually bear fruit, then it's going to feel like you're constantly jumping from shiny object to shiny object. When you expand out to the long game, it gives you the space to be able to breathe and to give the different strategies the necessary effort and learning curve that they're going to need in order to produce results for you. I sometimes refer to this and I. I don't know who originally came up with this metaphor, so I am not able to properly. I've actually looked it up and tried to find the origin of it, but it's the hunter versus farmer metaphor that is often used and you want to have an a bit of both. When you are first growing your business, the farmer is the longer game. The farmer is tilling the land and planting seeds and knows that eventually those seeds, after care and, you know, fertilizer and watering and time and sunlight. Eventually those seeds are going to bear fruit, and then the hunter is the one who's going out that day to kill, so to speak, and bring home the food. And you likely need both in your business. But keep in mind that there are a lot of things in your business that you can invest in that if you kick out the timeline and give yourself some time, you can actually become very skilled, and that those things can really bear fruit for you as well. I decided a long time ago, over a decade ago, that I knew online marketing and social media was going to be a skill set for myself that I wanted to develop. And I'm still learning, and it's been over a decade, but I had the long game in mind when I decided that I wanted to develop that skill set. So courageous CEOs, they have a longer game in mind so they don't quit when things get hard as well. So where are you playing small? Where are you letting some of the undesirable things that pop up as a CEO, whether it's with clients, whether it's with employees, whether it's working with marketing companies, whether it's family and friends who are unsupportive or who give little digs at what it is you're trying to build, where are you letting those things impact your ability to show up courageously as the leader of your business? Where are you playing a smaller game? Where do you know after this class would love it if you would take out a journal and answer some of those questions? Where are you playing small? What events or things have happened recently that come to mind when you think about if you're up at night, if you're having a sleepless night, that's buzzing in the back of your head. Because if you can learn that those things, you get to decide what meaning you want to attribute to those things, you can actually go to sleep at night and not be stressed no matter what is happening in your business? It's true. What are those things that you know right away? I want you to write those down and then I want you to go to the Especially for those of you who are in a lot of anxiety and stress, go to the thought model lessons and work through some thought models on those feelings or things that you know are constantly running in the back of your mind? What are the big moves that you keep procrastinating, taking action on? And by big moves, it could be smaller, consistent moves that you know you want to do over a long period of time. So, like social video, like showing up consistently on social video visibility. How many of you have wanted to become more visible? But you know, complacency and confusion are winning. And you know, you want courage. The courage to be consistent and the courage to have the visibility.
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That's it for today on the MedSpa CEO podcast. If this show's been valuable to you, the best way to say thank you is to leave a quick rating and review. It means the absolute world to me. I read every single one. And it helps more women like you find the support they need to grow something they're proud of.
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I'm so glad you're here.