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You've heard this before. What got you here won't get you there, right? What got you to 50k months is not going to be the same as what gets you to 2 to 300k months. What do I actually have to do, Heather, in order to shift from where I am now? Well, that really means getting honest with yourself. Okay, what is creating the results I have right now because I'm going to have to either double down on those things or or decide that some of these things served me up until this point. That book a call funnel served me and MSA for a long time, but it is not going to be the same strategy that is going to serve me to the exponential growth that I want to have in 2025. Welcome to the MedSpa CEO podcast where I teach you how to grow and scale your med, spa or aesthetic practice so that you can have the income and impact you know you were meant for with without overwhelm, stress or feeling like you have to sacrifice your personal life and happiness to do so. It's totally possible for you and your business. Plus simpler than you think. Keep listening to find out how. Welcome back, my beautiful, beautiful friend, to one of the first episodes in 2025. I actually think this will be the officially the second episode that drops in the New year and I just first want to say happy New Year to you. I am so incredibly grateful to each and every one of you who week in week out shows up and tunes in to join me every single week. I appreciate you more than you know and we have so much on the docket for you in 2025. So many special opportunities not only to work with us, but even on the podcast itself. We're really kicking it up a notch on the MedSpa CEO and I'm just thrilled that you've elected to invite me into your ears every single week. Today's episode, I am really taking you behind the scenes of my business, sharing some of the pivots that I made in 2024, the lessons I've learned, and my big, huge, bold, audacious for 2025. If you've been curious about what it really takes to evolve your business to create a business that is in incredible alignment for achieving not only your financial goals, but really truly your personal goals and the freedom and the impact that you want to have, then buckle up. Because I am really, truly opening up transparently and honestly today and pulling back the curtain on my business and really truly on some of the decision making filters and you know, just my thought processes and approach to my business, who I serve, my offers, my marketing, my selling, and all those things that are critical decisions that you as the business leader need to make every single, you know, all the time in your business. And so I made a big pivot in 2024, and you may have noticed it or you may not have noticed it, and I'm going to talk about that pivot also. Just the reasoning behind that pivot has remained the same. And then what things we've changed and then how that impacted my business in 2024 and what that means for my business and how I'm directing and captaining the ship in 2025. So I think it was about springtime of last year. In fact, it might have been even earlier than this. I had this intuition, if you will, that I wanted to shift how I was selling msa, the Med Spa advantage, and how my offer suite was going, like, what my offer suit was going to look like. So for the past two years, up until this point, so because, you know, I've been selling MSA for over two and a half years now, but up until that point, around springtime of 2024, MSA had been the only thing that I had been selling for the most part. Now I had some private clients behind the scenes, I had some other work behind the scenes, but anything publicly that I was selling organically or through cold traffic funnels, and we're going to talk about cold verse, warm traffic, and what my sales funnels look like, and all of that jazz today was truly directing to MSA first. So around springtime, I really knew that the book a call funnel that I had and what I mean by that is a book, a call funnel is just a term that we use for people who sell any sort of service, coaching consultant, program through a phone call with either the business owner or a salesperson on their team. And so in the springtime, I started to get this inclination that I did not want to continue to be on the track of just simply growing MSA's team and then growing the sales team that would sell msa. Almost all of the calls were done by Ashley on my team, who was a strategy consultant. Many of you have probably either had a call with Ashley, are aware that you would book a call with Ashley once you were interested in learning more about joining us inside of msa. I love Ashley. She had been on my team for about a year and a half and she was and is incredible. And, you know, it had nothing to do with really her not being outstanding. But it was about springtime that we started to notice that her calendar was going to be full and I had a decision to make. Do I continue to scale my sales team, which would be the natural thing for these types of sales funnels, if you will. And do I also scale the coaching that I have inside, like scaling the coaching team that I have inside of msa? And so I really took stock of what my skill sets are. And then also do I want to have one of those big sales teams? So if you have a coaching consulting business where your sales your primary conversion method, and by conversion method, I mean the thing that actually sells folks into the thing is a call, okay. Which is very common for coaching, consulting and service, whether it's agencies or what have you, is to go to be on a call for a more premium solution, right? In order to scale, truly scale a company like that, you have to really scale your team, really scale your sales team specifically. And there were a couple things where I was just like, is this what I want to do? Do I want to scale my sales team? And the answer to that question was no. So my background even before selling MSA was I had memberships and online courses. And I also did private coaching and what have you before then as well too, and consulting and actually agency services too. I had a lot of different experiences. And what I know that my unique genius in is really in training and coaching and marketing. And I did not love the book A Call Funnel. And what I mean by that is I did not love that in order to join msa. The way these funnels are most effective is if you funnel everybody to have to get on a call, if you will. And what I discovered as I reflected, I invest heavily in myself by many things, like 20,000 very premium sort of coaching, 25,000 in myself, even higher than that. I invested in private coaching last year in addition to like the group coaching and the masterminds that I invested in. And I don't need a call in order to invest in myself at a premium level. And I really asked myself, like, who are the type of people that I want to work with in close proximity? Which by close proximity I just mean, like people that I'm rolling my sleeves up with. I'm getting on calls with them every single week. I'm learning and getting to know them and about their business, which is like one of my favorite parts of what I do. What type of person, like, what type of psychographics does that person have? And so I know my own personality and I crush it when it comes to signing up with coaching and consulting and what have you, I always get what I came for. I always show up very self led and of course I look to my coaches and my consultants for feedback and direction. That's literally why I'm investing in them. But I also know, and I'm empowered to know that I'm going to get what I came for and that it is on like me to really show up boldly and to take massive action. And so that type of psychographic, if you will, because you know, there's demographics and there's psychographics when we look at your potential patients and clients is something that I knew I wanted to double down and attract more of those types of clients. So in mid 2024 I decided that I wanted to sunset the book a call funnel and that I wanted to sunset even having to sell MSA or my masterminds or my private coaching through a call funnel. And that I knew I wanted to pivot to a new funnel strategy. And so this started to happen and I shared this with Ashley and my team in the mid-2024, sometime in the summertime. And so I made that shift, I started to make that shift and we actually started to launch funnels. And if you follow me, you probably, if you've interacted anywhere on my website, my Instagram, anywhere in my sort of digital footprint, that little pixel, that Facebook pixel is track you. And you probably have seen my ads because that drops you into my warm audiences. And so we launched our first funnel that was not directly to book a call in about, gosh, maybe July, July ish of 2024, I could be off, it could be August, we dropped that and then we still had the book a call funnel going even though we knew we were going to be sunsetting it because we wanted during this pivot. And this is something I want you to really think about when you're thinking about pivoting something in your business. A really big example that I think for many of the clients I work with is pivoting them out of spending so much time actually face to face delivering, whether it's injectables, lasers, skincare, whatever it might be like a big pivot for them is oftentimes we need to move them out of the role as the technician in their business into the role of CEO. And in order to do that, we've got to stop and kind of shift them from the amount of time and days of the week that they have with clients delivering in their businesses so they have time to really lead and captain and become The CEO and business owner that can lead their business. And so what I needed to do was shift. And that meant, like, I didn't just turn off that funnel and then start the new funnels. It was like a transition. And I also wanted to give Ashley some time as well. Too. Now, Now Ashley at this time had moved from. She was in North America, and then she moved to Bali, and her time zone was becoming more problematic for her as well, because Bali's time zone is incredibly different than her time zone too. And so things were shifting for her too. But I also didn't want to, you know, leave her out because she was amazing. And it was. I had nothing to do with her at all. In fact, it took me longer to make this decision because she was just such a great asset to the team and I truly loved her and she was a perfect fit for the role that she was in. And so I want you to ask yourself, like, as I made this shift, that funnel was working, that funnel was converting, but it did not align with the self LED premium clients that I wanted to attract. Now, if you are an MSA and you signed up with us through the book a call funnel, I have many amazing clients who came through that funnel. But sometimes, you know, we have clients who like, you know, sign up to work with us through that and then, you know, they don't show up. And so how could I create a funnel that would filter these folks out so that we really are one? Giving people an opportunity to one decide if I'm the right coach for them. Right. That's one of the goals of this podcast too, is so that I can be in your ears, you can, like, really get to know me and my thought process. So the podcast helps with that a lot too. And it's why many of you who join msa, like, are amazing, even with the book call funnel. But, like, how could we ask myself the question, how can I provide an opportunity for clients to become even better clients in msa? Like, how can I prep them to be even more effective in MSA when they drove so they get even better results and they know that this is the place for them and they hit the ground running. And so what we did is we shifted from the book a call funnel to introducing smaller training offers at the top of our funnel. You know, there's three main things that I teach on that I would say is my unique genius, right? And I'm going to be talking about this throughout. Like, the idea that if you really want to become an authority, an expert, a leader, A person of influence in our industry, you really have to double down on what your zone of genius is and what unique points of view that you have, because that will really create magnetic marketing. But I won't digress to that quite yet. Essentially, there's three main things that I think that I am an absolute genius at, and it is menu design and irresistible offers that will be surprising to none of you that are listeners. Results driven sales frameworks. Okay, so, you know, that's five figure consults and the CARES consult process. I think it's the. Honestly, I think it's the best consult process in the industry. I'm a little biased, of course. And then authority marketing, meaning marketing that positions clients as experts. Because my goal for all my clients isn't just that we help you come up with a promotional plan that gets more bodies in the door. My goal for all of my clients is that I would help them become incredible experts in high demand for their unique authority in the marketplace. And there is so much room whenever I look at like, you know, a sister industry. And I mean, this is probably not a. It's probably a cousin industry, but you look at like the fitness and health and wellness industry, certainly fitness and weight loss, which there is a lot of weight loss coming into our industry now too, as well. But I digress. That industry has been, you know, creating unique points of view and unique geniuses and unique experts for a lot longer than our industry. And it's, you know, way more sophisticated when it comes to that. I think there's so much opportunity. I mean, I get giddy when I think about it. There's so much opportunity for each of you to really, like, blaze your own trail and become very unique and like a category of one for what you do. And that is by doubling down on the things that you are really a unique genius at. And this is a decision as well, too. Okay. Like, it's a decision to decide what are those things that I believe we can really blaze our own trail on. And so I shifted my offers, my top of the funnel offers. So we shifted our ads to what they would call tiny training offers. And they would call this like a tiny offer funnel. I mean, there's all different words for it. And so we started shifting our ads to classes and trainings and small programs that are $97 or less. And I won't go down the rabbit Hol. You'll have to let me know. You can message me on Instagram if you want me to do an episode even more on these types of funnels and what works, what doesn't work. I've learned so much over the last really 10 years in running funnels online. But you have like a top of the funnel tiny training. So we have the multimillion dollar menu masterclass is one of them. And then we have the premium patient magnet toolkit. And then we have like an order bump for example. And so we might have some program that is like, you know, sold out skincare for two to three hundred dollars. And then we will have a one time upsell in this funnel. Okay. So when you click through, you get these three offers. And so we started to shift. Our initially was just the masterclass and then the order bump. We started with just the multimillion dollar menu masterclass and the initial order bump. And these funnels, y'all just have taken off in the last five or six months. It has been bonkers. And we now have people signing up for MSA through the backend email sequences of those offers. And so, and it happened right away when I we turned off the book a call funnel completely in October and right away we started having people magically signing up for MSA without having to get on a call with anybody. And so these smaller offers really shifted the experience for folks who enter my ecosystem. So they solve a couple of like quote unquote problems, if you will. It drops them into my ecosystem. If you are somebody who hits the ground running where you buy a training, you invest in yourself in some personal development sort of way and you're like, I hit the ground running. These trainings are like fuel to your fire. But if for a certain camp of people, if you're sort of like, you drag your feet, you have a lot of excuses about procrastinating, you don't dive in, you'll invest in these things and you won't even watch them, let's say, then it will sort of filter you out from joining us in msa, which is one of the goals that we wanted as well. And it gets to introduce to me and introduced to my processes and frameworks and philosophies in a way where you can sign up, dive in and it's a smaller investment to like learn more about me. And so we have those funnels and then we have two sort of programs that we eventually will have three programs that are sort of my core pillar frameworks, if you will. So one is signature menus that sells and then one is five figure consults. And then in the beginning part of 2025 I will be dropping the authority method, which is My marketing system for building yourself up as an a unique authority and expert at what you do. Okay. And so now we have the office. And in fact, it has been crazy, especially even in the last two weeks once Christmas was done. It's been in incredible. And so I wanted to share this with you open and honestly, because one, if you're anything like me, I always love to know the back end of what somebody's business looks like. And I wanted to share it with you because it applies to no matter what you're doing, what happens in business is like you take action, you launch your business, and then in order to grow and to grow to where you are, you have to change what you're doing. You've heard this before. What got you here won't get you there, right? What got you to 50k months is not going to be the same as what gets you to 2 to 300k months. Right? And so what people don't often share with you is like, okay, so what does that mean? Like, what do I actually have to do, Heather, in order to shift from where I am now? Well, that really means getting honest with yourself. Okay, what is creating the results I have right now because I'm going to have to either double down on those things or decide that some of these things served me up until this point. That book, a call funnel, served me an MSA for a long time, but it is not going to be the same strategy that is going to serve me to the exponential growth that I want to have in 2025. I want to serve thousands of people now. I want my close proximity like msa, my masterminds and my private coaching that's always going to be limited in scope because I actually want to know my clients in those programs. And there's things I can do to definitely like. There's still a lot of room for growth in those programs and in MSAA specifically, there's a lot of scaling still available within that container. But I also wanted the opportunity to really introduce my work to more folks in this industry who maybe aren't going to be a fit for joining us in msa, who don't want like my personal feedback on their menu or their consult or what have you. Or maybe, you know, they can sign up for something, go through the program, be like, hey, this isn't a fit for me. I can't imagine that would be the case, but I'm really biased. I'm just kidding. Anyways, so that is the shift that happened. Now, I want you to know it was Incredibly uncomfortable. I had to make some decisions. And it's the same thing for you right now as we look at 2025. You have to ask yourself, what pivots do you need to change? What do you need to change? Like, I use this example all the time because it's the most common one I've found is one like, you know, many of you need to change how you've structured your menu and your offers. Right. That will be no news to you because I talk about it all the time on this podcast. Right. And changing the structure of your offers, getting radical clarity on what that can look like and then getting radical clarity on your sales system, I think is step one and step two to helping you be able to scale your business. Whether that is scaling your team, scaling into training and coaching in that aspect, or maybe both as well, too. But in order to scale your team, you have to set aside more CEO time. And so the pivot might be for you that you need to really come up with the game plan to help you move yourself out of being the primary or even a major deliverer in your business. So that shift will be uncomfortable. That shift might slow you down when you're making the actual shift. Right. And that's inevitable in any pivot or, you know, when you're letting go of a certain strategy or a certain way of delivering things, that is going to be uncomfortable. And it's really important to know that because ahead of time, you want to know that, okay, this is going to be uncomfortable. This is going to be saying goodbye to the current way of doing things. Like this happens to us with our clients, clients sometimes who discover that they have team members that got them to where they are now. Right. But they're not the team members that are going to be able to take them to where they want to go. And that's painful sometimes for them to go through. I just went through it, so I can tell you I care about my team members. So shifting away from a certain way of doing things where I had to let go of a team member never feels good. But it was the perfect and beautiful correct in alignment for where I am taking my company decision that needed to be made. So some other key takeaways and lessons that I learned from this pivot and shift in 2024, is that really doubling down on who it is that I want to serve? Okay. And I know you guys have heard this so many, oh, you gotta know your avatar. You gotta know your avatar and all these things. And you've heard it so many Times that you're like, oh, I already did, you know, I did that avatar work, that ideal client or patient work when I hired that branding and website company and they had that one worksheet that I filled out like five years ago about my brand and about who my ideal client is. And now it's done. And I know, I know, and I'm telling you right now that you don't know. And it's one of those things that I don't mean, like you don't know. But what I mean is that it's one of those things, you continue to get more. You hone it over and you're like, never done honing who that premium patient and client is. And if you look at like the big corporations and even like, you know, I was listening to, I think it was Alex Hermosi talk about, what do you think's the big Achilles heel for businesses that are $3 million in revenue or less, that separates them from being able to break out of sort of that small business size and mentality is this idea of they are serving too many types of customers. And I thought it was really interesting that, you know, his advice was, and with his portfolio companies that they work with that oftentimes it means they have to let go of some of their offers, some of their, like, channels, if you will, and some of the types of customers that they're serving to double down. And so what happens is the more you can actually get clarity on this, who this person is, the more you will be able to create irresistible offers and marketing and a sales system around attracting more of these folks. And what's funny is, is that the more specific I've gotten with who I serve, okay, like even two and a half years ago when I first launched msa, it's like I was like focused on female run, boutique, results driven med spa and aesthetic practice owners that were already seeing patients, right? Like they were already open for at least a year and seeing patients, it's like, that's pretty darn specific. But I can tell you that over the last two and a half years that that has honed even more and changed even more as well. Now I work with some wellness and weight loss practices as well too. So it's expanded a little bit in that area. But like the psychographic part, like I've told you, has gotten even more clear on it. And what's interesting is that I actually attract people outside of that still. And it's because the resonance and the specificity is so clear for the ideal person. But Specificity. You've heard me say this before on the podcast is like the secret to marketing that is just so damn irresistible and magnetic. And in fact, I think I told this story before, but in one of my masterminds, one of the business owners runs a bigger like bookkeeping and accounting practice and she was saying that, you know, she, one of her key business owners that she targets is like moms and moms of kids who are like trying to do their business sometimes during nap times. So they primarily work with business owners who are moms. And so one of their programs actually has like nap time in it. And so what they found when they surveyed like who was actually in this program that like clearly was trying me, they had nap time in the name of the program. Only 50% of the people who even purchased the program had kids that were at nap time age. And the reason why it was still so effective is that even if you don't have a kid at nap time age, you either once did or you even if you don't have kids, you can understand how clear that is that like bookkeeping help done during nap time or whatever. I don't even remember what the exact offer was. It is still. So the specificity we can get even if we don't fit into that. And it's the same is true when you double down on who it is that you focus on as well. The other big lesson that I learned in 2024 that I will definitely be taking in 2025 is really doubling down on video marketing. This is going to be something that I definitely am going to be talking about even more as I really expand the authority marketing that I'm going to be teaching on in 2025 inside of MSA as well too. I already have trainings on social video marketing kind of using my frameworks and what I think is going to be really effective for you all. But some of the things I did to double down, as I mentioned this before, but I hired a team to film and repurpose PODC episodes. They're helping me create videos from it. And then just having an entire video production of the podcast has just like energetically shifted my focus on this podcast in a way as well too. So the other thing with the videos that I've done is I've really doubled down on like majority of my ads because, you know, I love me some Facebook and Instagram meta ads is video. And that is something that has shifted since, you know, gosh, certainly I hired a new ads team in June and they were the Ones once I switched to them, they looked at the numbers very quickly and was like, video of you, like, talking head. And then, yes, we do some B roll with the text overlay on it. Videos as well, too. But video is what your people love. And so I started creating and my coach that I work with, she really started to challenge me on, like, creating because I have some, what would be considered polarizing points of view when it comes to, you know, for example, I don't love customized treatment plans. And this really upsets people when I say this on the Internet for some reason. But I created some really polarizing hooks, and those videos are crushing it. In fact, I have a video ad that dropped either Christmas Day or the day after that is literally brought in. And it's, I don't know what, like January 5th or 6th right now as I record this. And it's brought in tens of thousands of dollars, this one video ad. And the hook is me saying customized treatment plans are dead. Okay? And then I go in to teach, like, you know, high level my philosophy on taking your clinical protocols and creating signature menus and packages on it. Now this app, this and MSA has been closed. We actually closed the doors to MSA on December 20, and they haven't reopened yet. They will reopen in January sometime, but the doors were closed to msa. So these sales aren't even with any MSA revenue at all. And it's funny because this, this video ad also has the most negative feedback on it. It's basically people who, like, just listen to the hook or they watch briefly and then they feel like they need to argue with me about it. And there's another video. It's like me talking about how over teaching and over complicating is killing your sales during consults. And I had another person write literally like an essay. And it was like, she obviously didn't listen to the video clip. She only read the text overlay. And at first it stings to negative feedback. But these ads are absolutely crushing it. And my coach and other members of, like, the Mastermind I'm in, who are also mainly coaches as well, too, who, you know, have really audacious and incredible points of view, were like, yeah, this means it's for some people, and it's not for some people. And I'm not going to waste a minute of time arguing with these people about my philosophies, if you will. My clients know and people who listen, like you, who are listening to this podcast, know the nuance in the context of what I'M saying, I'm of course not saying that you should never teach or, you know, it's my philosophy that your job during a consult is to help your patient or client make a decision in their best interest. I believe that over educating and using complicated jargon, which many of you do, many providers do accidentally because you're not even aware of how you're desensitized to all the jargon and you're not even aware you're using it. You guys get that, right? Like that. I'm not saying, like, it's all about selling as well. It is interesting though, that selling has such a negative connotation. Like that word is one of those words where people are so sanctimonious about, like, they're better than the rest of us because they don't need to sell. It's just like they have a different definition for that word than I do. Selling is making offers to help, and we really need to get over ourselves. And the idea that selling is a bad thing, it's literally a critical part of you marrying your unique offers and solutions to the right human. It's not a bad thing. But the lesson here is, is that as you hone your unique point of view, I mean, some of you are doing weight loss, right? And you're doing, you know, Ozempic or Tirzepatide, and people have lots of opinions about that. And you have to really, like, just stand firmly in your own beliefs. And I really told myself once I started to get negative feedback, 1, these ads are crushing it. And a lot of people love what I'm doing, but I am okay with the fact that not everybody is going to understand. I'm okay with being misunderstood. I don't have to go back and defend myself to anybody. And it was so empowering to think about it that way because as you step out and whatever your unique point of view is, whatever, you're an expert in showing up more visibly and sharing your frameworks, your beliefs, how you help patients or clients. The more visible you are, the more you show up and are visible, the more opportunity there is for people to really criticize you as well too. But the more you open yourself up to that, the more you also open yourself up to all the wonderful humans who are looking to work with, with you and your team. And so it's totally, totally worth it. So I guess the key takeaway there is that growth comes with being visible and sometimes polarizing. You can't please everybody, and that's okay. So as you pivot and I don't even know if pivot's the right word. But, you know, it was a pivot that I did. I'm still working with the same clients. One of my main offers is still there. You know, MSA is going nowhere. We're doubling down on that. There's just more in my offering suite as well, too. As you are contemplating, what are the things, the new things are going to have to do and the old things you're going to have to let go of, you really have to be aware that it's going to be uncomfortable. And the reason why is that our human brain wants to keep us in the cave, keep safe, and it thinks you trying new things or letting go of things that you already are proficient at is like you're going to be attacked by a lion, okay? And so you just have to be aware of this happening in the background, because if you're not aware of it, you could think that your nervous system is telling you that this decision, this change, this pivot is a bad idea. Okay? There was also another point in 2024 where I had to make a decision about that funnel and the sales process and what have you. Was there was a point where I'm like, there is no right or wrong decision. There is the decision I decide to make, right? And the more you can go with gusto and tell yourself that mantra, there is no right or wrong decision. There's the decision I decided decide to make, right? The more you will show up with the right amount of bold energy that that decision needs you to actually take that sort of energy with the implementation and execution of it. So there's an element of trust that you're going to leap out of the plane and the parachute is going to open on your way down. And what I can tell you is, is that it absolutely will. And of course, there's things you're gonna try that like, or like you decide once you're knee deep in it, they're like, you know what? This isn't how we want it. And you'll have learned so much from testing whatever that is out, that strategy, that higher offering, whatever it might be. So every major pivot or every major new direction you decide, decide to take requires trust in yourself, your vision, your ability to make it work as well. So now diving into 2025, we have so many things on the horizon inside of MSA and some new trainings and programs that will be available outside of msa. We have a brand new program I am collaborating with my. We call her our revenue Generating teams coach inside of msa and we're dropping a program side of MSA called Revenue Generating Teams. It's bonkers. You guys are going to love it all about how do we really build out revenue generating teams. And then I have some incredible work doubling down on the authority marketing through video and authority funnels, if you will, and really creating content that positions you and your practice as authority and experts. So there are opportunities. I have a mastermind that I'm launching and private clients have a few openings that they always have the first right of refusal. My private clients and I only take one or two at a time as well too. So ultimately my ultimate goal in 2025 is to help you all build insanely profitable businesses that allow you to really have the freedom that you're looking for. The people I work with, they're not looking to build massive companies just for ego's sake. They're looking to build an empire so that they can be like, I'll tell you mine. I want to be an example of what's possible to other women, especially my three daughters. I want to be able to have the freedom as my aging parents get older to like not have to worry about how to take care of them. You know, I have college bound daughters here. I have a sophomore in high school. And so I know my why for why I want to continue to build an incredible company and empire. And I know that the women and humans that I work with, they have really incredible reasons beyond just their ego and the money that they want to really be able to provide for and to experience that creating an insanely profitable business will allow them to do so. 2025 is, I feel like this is the year we are going all in. Whether it's pivoting your offers, clarifying your ideal client, or embracing your authority, it's about taking bold steps and really building that self trust muscle as well. So I would love to know if you loved this episode. I would love Feedback is my love language and it actually like, you know, if you know the five love languages books, Words of Affirmation actually is my love language. My husband's acts of service, we just know that about each other. But Feedback is my love language. If you love loved this episode, would you take a screenshot of it, share it on stories and tag me in it? I would love to connect with you over on Instagram @heatherterturveen and let's make 2025 the biggest badass year that you've ever had. Hey, if you're enjoying this podcast and you're a boutique results driven med spa owner who's looking to drive more sales profitably each month without hustling yourself into the ground to do so, then you should consider applying to join us inside of the MedSpa Advantage. It's the only program designed to help you grow your revenue and profits while gaining back more time so that you don't feel scattered and drained while running and growing your business each month. To learn more about whether or not you're a fit for joining us, you can head over to heathertrain Forward slash Apply to Apply to Get on a call with us to learn more. That's heatherturveen.com forward/apply to learn more.