Med Spa CEO Podcast Summary
Episode: Why You’re Losing Leads—And How AI Fixes It Fast
Release Date: July 30, 2025
Host: Heather Terveen
Guest: Mike Lemieux

Introduction to the AI Ecosystem

In this insightful episode of the Med Spa CEO Podcast, Heather Terveen and guest Mike Lemieux delve into the critical issue of lead management for med spas and aesthetic practices. They explore how artificial intelligence (AI) can revolutionize the way businesses handle booking, retention, and reactivation of leads, ultimately driving growth and enhancing profitability without overburdening owners and their teams.

Understanding the Importance of an AI Ecosystem

Heather Terveen initiates the conversation by emphasizing the rapid evolution of AI, likening its growth to the early days of the internet but at an accelerated pace. She underscores the necessity of integrating AI into med spa operations to help clients implement effective coaching and training frameworks seamlessly.

Heather Terveen [04:14]: “I have a custom developed bot that my clients can now use that has my frameworks and all of my coaching built into it so that you can rapidly create your menu.”

Mike Lemieux echoes this sentiment, highlighting the transformative potential of AI in replicating expert knowledge efficiently.

Mike Lemieux [06:39]: “You took all of that information and you put it into a GPT that is effectively a clone of your brain. But better because it doesn't forget.”

Heather’s Custom GPTs for Med Spa Growth

Heather introduces her innovative approach by detailing the creation of three specialized GPTs (Generative Pre-trained Transformers) tailored to address the unique needs of med spa owners:

1. Menu Creation GPT:
   Facilitates the rapid development of branded menu items, ensuring they are competition-proof and aligned with the clinic's unique offerings.

   Heather Terveen [07:01]: “She will actually lead you through our process of recreating your menu.”

2. Consultation Support GPT:
   Assists team members in handling client objections in real-time, leveraging hundreds of hours of Heather's coaching to provide effective responses.

   Heather Terveen [08:32]: “She can give a response similarly to how I would coach them in that response.”

3. Marketing Content GPT:
   Streamlines the creation of high-quality marketing materials, including email sequences and social media content, drastically reducing the time and effort required.

   Heather Terveen [09:44]: “It took me less than an hour to do all those things.”

Enhancing Marketing with AI

The discussion shifts to the profound impact of AI on marketing strategies. Heather explains how her GPTs are embedded with comprehensive marketing frameworks, enabling clients to generate compelling content effortlessly.

Heather Terveen [17:15]: “She will prompt you back with questions to make sure that like, are you going to have any raffles or what have you? She knows to ask that.”

Mike Lemieux highlights the efficiency gains, comparing traditional content creation hours to the swift capabilities of AI.

Mike Lemieux [10:13]: “If there was a voiceover or dialogue, what that should say this. It was very hard to be honest.”

Heather reassures listeners that while AI accelerates content creation, maintaining a human touch remains paramount to preserve authenticity and brand voice.

Heather Terveen [11:27]: “It's not removing that and it actually will take your tone and your voice and adapt it for who you are, for what your brand is.”

Streamlining Booking, Retention, and Reactivation

A significant portion of the episode addresses the "leaky bucket" phenomenon in lead management, where potential clients fall through the cracks due to inadequate follow-up systems. Heather and Mike discuss how AI can seal these leaks by automating and optimizing lead interactions.

Booking Automation

AI ensures prompt and consistent communication with leads, addressing queries and guiding them toward booking appointments efficiently, regardless of the time of day.

Heather Terveen [37:54]: “We can set it up to where the AI knows, hey, someone was in here two months ago for Botox and they don't have an appointment yet. We need to send them a message so that they book.”

Retention Strategies

By automating personalized follow-ups and maintaining regular contact, AI helps med spas retain clients more effectively, turning one-time visitors into repeat customers.

Mike Lemieux [36:02]: “We can help with all those things.”

Reactivation Efforts

AI reactivates cold leads through targeted messages, rekindling interest and encouraging former prospects to revisit and engage with the med spa's offerings.

Mike Lemieux [36:57]: “We can send out an SMS and say, hey, would you ever be interested in this?”

The Hybrid Approach: Combining AI with Human Touch

Both Heather and Mike advocate for a hybrid strategy that leverages AI's efficiency while preserving the essential human connection. They caution against over-reliance on AI-generated content, emphasizing that authentic human interactions remain irreplaceable.

Mike Lemieux [22:34]: “AI generated. And that will be okay. But it's the connection of a human to another human that won't ever be replaced.”

Heather concurs, ensuring that her GPTs are designed to enhance, not replace, human-driven interactions, thereby maintaining the integrity and personal touch of the med spa experience.

Heather Terveen [21:24]: “We're looking for a hybrid strategy of like where we don't lose, you know, I want like, even when I created these bots specifically, I don't want to lose the heart of who they are.”

Benefits and Integration of AI Systems

Integrating AI into med spa operations offers numerous benefits, including:

• Efficiency: Automates repetitive tasks, freeing up time for staff to focus on client interactions.
• Consistency: Ensures uniform communication and follow-up, reducing the chances of human error.
• Scalability: Facilitates managing a larger volume of leads without proportionately increasing workload.
• Customization: Adapts communication to match the brand's voice and client expectations.

Heather Terveen [42:27]: “This is just going to amplify that.”

Mike emphasizes that utilizing AI tools, especially in booking, retention, and reactivation, constitutes the "best system" he has encountered for managing leads effectively.

Mike Lemieux [39:26]: “It's the best system that I've seen for booking retention and reactivation.”

Conclusion and Call to Action

Heather and Mike conclude the episode by encouraging med spa owners to integrate AI solutions to enhance their business operations. They offer demos and additional resources to help listeners understand and implement these AI-driven strategies.

Heather Terveen [43:38]: “We will link up where you can find Mike or Heather, respectively, and all the details about what we chatted about as well too.”

They also highlight their respective programs—Med Spa Advantage by Heather and AI services by Mike—as avenues for further support and growth.

Notable Quotes

• Heather Terveen [07:01]: “She will actually lead you through our process of recreating your menu.”
• Mike Lemieux [06:39]: “You took all of that information and you put it into a GPT that is effectively a clone of your brain. But better because it doesn't forget.”
• Heather Terveen [09:44]: “It took me less than an hour to do all those things.”
• Mike Lemieux [22:34]: “AI generated. And that will be okay. But it's the connection of a human to another human that won't ever be replaced.”
• Mike Lemieux [36:02]: “We can help with all those things.”

Next Steps

For med spa owners interested in leveraging AI to enhance their lead management and overall business operations, Heather and Mike provide options to connect and explore tailored solutions:

• Med Spa Advantage Program: heatherturveen.com/apply
• MedSpa Media Services: Details available through linked channels in the show notes.

This episode underscores the pivotal role AI can play in transforming lead management for med spas, offering practical solutions to common challenges while maintaining the essential human connection that drives client loyalty and business growth.