Med Spa Success Strategies Podcast

Episode: Business Synergy, Partnership Marketing & Patient Satisfaction - Interview w/ Allen Lewis

Host: Ricky Shockley
Guest: Allen Lewis (Co-owner & Operations Lead, Just Injected & Cryox)
Date: January 16, 2026

Episode Overview

In this episode, host Ricky Shockley interviews Allen Lewis, co-owner and operations lead at Just Injected and Cryox (soon rebranding to Just Wellness). Allen shares practical insights drawn from his transition from Amazon’s corporate world to running and scaling two med spa businesses with his wife Justine. Topics include business synergy between partners, leveraging AI and operations strategies, partnership marketing, profitability, team management, and patient satisfaction.

Allen’s Background & Transition to Aesthetics (00:02–04:53)

• Corporate to Entrepreneur: Allen spent 10+ years in the corporate space, most recently leading a 50–60 person risk and product management team at Amazon.
• Personal Fitness Journey: Bodybuilding and health sparked Allen’s passion for wellness, influencing his later business ventures.
• Partnering with Justine: Justine founded Just Injected in September 2024. Allen initially provided limited support due to his Amazon role but quickly joined after deciding to exit the corporate world.
• Vision for Wellness: Allen envisioned a “wellness club” – a community space with health-focused amenities, which led to the acquisition and expansion of Cryox.

“I drew out this image of a place that had cold plunges, that had saunas, a saltwater pool in the middle...So then people could come in day, night, hang out, have a good time with their friends.”
— Allen Lewis (03:15)

Business Synergy: Roles & Husband-Wife Dynamics (04:53–09:29)

• Complementary Roles: Justine focuses on patient care and clinical excellence; Allen brings business strategy, operations, and lead management.
• Operational Focus: Allen handles marketing research, lead follow-up, operations, and some administrative work—freeing Justine to prioritize patients.
• Husband-Wife Dynamic: Their business partnership strengthens their relationship, with “building something together” being a key benefit.
• Work-Life Balance: Boundaries are respected, but business often spills into personal time—accepted given their current season of life.

“We have had a couple instances in our personal life where we're both kind of tired...And it'll be next business thought, next business thought...But our relationship has only grown and gotten stronger since going into business together.”
— Allen Lewis (08:15)

Operations & Project Management: Day-to-Day Tactics (10:54–16:48)

• KTLO (Keep The Lights On) Tasks:
  • Lead management (critical to follow-up within 30–60 minutes)
  • Staff support and problem-solving
  • Balance sheet and P&L reviews
  • Collaboration with the marketing team
• Strategic Projects:
  • Weekly “big rock” focus—major projects like website builds or “lookbooks” of before-and-afters.
  • Use of focused time blocks rather than multitasking numerous incomplete projects.
• Project Prioritization Tip: Use AI (e.g., Gemini, ChatGPT) to help prioritize and sequence projects.

“If you have all of these things that you want and need to do...you're either not going to finish any of them or when you’re finished, they’re only going to be 80% complete.”
— Allen Lewis (15:06)

Leveraging AI in Business Operations (16:48–21:21)

• Website Creation: AI-generated website code expedited the building process “in 10% of the time.”
• SOPs & Documentation: Allen uses voice-to-text and AI templates for quick generation and standardization.
• Lead Management & Email: AI assists with crafting and refining client communications, including context-specific responses.
• Financial Analysis: AI provides decision support for capital allocation and operating decisions.

“If you aren't using an AI tool right now, you're definitely behind...You can create [a website] yourself in 20 hours just telling Gemini, ‘Hey, I really like Just Injected MedSpa's website. Can you mirror that for me?’”
— Allen Lewis (18:47)

Financial Principles & Profitability (22:28–26:06)

• Granular Revenue Tracking: Know profitability by service and product line
• Cost-Benefit Decisions: Real-world example—cutting a cryotherapy machine when nitrogen expenses outweighed revenue, even if a vocal minority protested.
• Debt Management: Strict rule—never take on business debt that can’t be repaid in 6–12 months.
• Customer Feedback: Always consult clients before major cost/service changes.

“We don't take any new debt that we wouldn't be able to pay back within six to twelve months...And always make sure that there's demand for your next step.”
— Allen Lewis (24:24)

Scaling & Catalysts for Growth: Cryox Case Study (26:07–32:33)

• Service Synergy: Combining aesthetics and wellness services to attract and cross-sell among client bases.
• Membership & Recurring Revenue: Expanded IV and vitamin services from two days to six, increasing monthly recurring revenue.
• Meta Ads: Instituted digital marketing (previously absent), generating $20–$30k/month in new business.
• Hyperbaric Chamber: Added high-demand modality, contributing significant new revenue.
• Influencer & Partnership Marketing: Collaborations with local dentists, gyms, and businesses incentivized reciprocal referrals.

“We got into a partnership with a dentist office and now we're working with gyms…so that's a big way to also help grow your customer base as well.”
— Allen Lewis (31:36)

Partnership Marketing & Referral Programs (32:33–34:11)

• Key Tactics:
  • Target partnerships with adjacent businesses (dentists, gyms, hair salons).
  • Offer two-way referral credits ($50 standard, $100 for business partners).
  • Structure offers so all parties win, leading to long-term, loyal business relationships.

“She has a hair salon that she partners with...the lady essentially now gets free treatments because she’s gotten thousands of dollars of credit banked.”
— Allen Lewis (34:06)

Leadership, Team Management, and Culture (35:09–37:21)

• Active Listening: Deep understanding and empathy is vital for leadership.
• Balance Friendliness & Authority: Set boundaries while nurturing team relationships.
• Performance Tracking: Successful leaders measure everything—service KPIs, Instagram insights, email open rates, etc.

“You can't manage what you can't measure. So make sure that there are ways for you to track performance...”
— Allen Lewis (36:45)

Membership Model Innovations (38:10–40:45)

• From Static to Flexible: Moving toward a credit-based, a la carte membership system—members can allocate credits across all services, including higher-value options.
• Customized Memberships: Recognized appetite for premium, tailored plans; allowed for higher price points and better client satisfaction.
• Learning From Failure: Attempted memberships at Just Injected (aesthetics only) fell flat due to infrequent service cadence.

“There's a lot to be said about being able to give the customers what exactly they want...that's the membership model that we're moving towards.”
— Allen Lewis (39:48)

Marketing & Professional Development (42:01–43:29)

• Allen’s Learning Tools:
  • X (formerly Twitter): For bite-sized, hyper-focused marketing/business content.
  • Podcasts: Especially "The Game" by Alex Hormozi.
  • Regular study and algorithm curation for ongoing self-education.

“The algorithm on X has gotten so good...where a lot of the posts that I'll see now are hyper focused on marketing and some of the more niche spots…”
— Allen Lewis (42:15)

Forward Vision & Growth Goals (44:22–46:14)

• Cryox Rebranding: Transitioning to “Just Wellness” for stronger brand alignment.
• Facility Expansion: Added 1200 sq ft, separating wellness and medspa offerings.
• Hiring Plan: Onboarding an additional injector to enable further scaling.

“Hopefully by the end of 2025...we maybe doubled our revenue again, taking it from the $100,000 where we currently are to maybe $200,000.”
— Allen Lewis (45:35)

Patient Satisfaction & Reputation Management (47:10–49:45)

• Personalization: Listening and taking detailed notes on client preferences and backgrounds.
• Relationship Building: Each patient is viewed as interested in the full suite of services—cross-education during each visit.
• Review Culture: Both businesses maintain 5-star ratings with numerous reviews, seen as a key business asset.

“Biggest thing to pull in good reviews is be yourself, be authentic. There's only one of you for a reason. Make sure that you lean into that at your fullest capabilities.”
— Allen Lewis (49:19)

Notable Quotes and Memorable Moments

• Synergy & Boundaries:
  “We know we have the baby due at the end of May, and so we're trying to spend as much time as we possibly can on the forefront to get all of our ducks in a row... by the time that the baby comes, then we can spend a lot more time with him.” (07:53)
• On Project Focus:
  “Break it down into ‘How many hours will that take you?’ Oh, it’s only going to take me four hours. Well, can you get that done by lunch?” (15:45)
• Marketing Mindset:
  “So many people, they just want to hide behind the keyboard and they just want to run ads. And you are a local business, you have the opportunity to have interactions with other businesses that can refer you business…” (32:17)

Episode Timestamps – Key Segments

• Background & Transition to Med Spa (00:02–04:53)
• Business Roles & Partner Dynamics (04:53–09:29)
• Operational Daily & Strategic Projects (10:54–16:48)
• AI in Operations & Efficiencies (16:48–21:21)
• Financial Management & Profitability (22:28–26:06)
• Growth Catalysts at Cryox (26:07–32:33)
• Partnership/Referral Program Strategy (32:33–34:11)
• Leadership & Team Building Philosophy (35:09–37:21)
• Membership Model Innovation (38:10–40:45)
• Allen’s Professional Development/Marketing Approach (42:01–43:29)
• Future Vision and Expansion (44:22–46:14)
• Patient Satisfaction & Reputation (47:10–49:45)

Connect with Allen & Just Injected/Just Wellness

• Instagram (Wellness): @thecryoX (rebranding update pending)
• Instagram (Just Injected): @just_injected_
• Note: Justine’s account recently reset after being disabled.

Summary prepared for listeners seeking deep, actionable insights on med spa operations, marketing innovation, partnership models, and sustaining growth while delivering standout patient experiences.