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Med Spa Success Strategies
ChatGPT Ranks the Fastest-Growing Med Spa Services: Science or Hype?
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Hey everyone, I'm your host Ricky Shockley with Med Spa Magic and this is the Med Spa Success Strategies podcast where med spa and aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so they can improve profitability and have greater impact for themselves, their teams and their patients. I thought it would be fun today to go through a little exercise. As we've seen the med spa space expand, expanding in terms of the service portfolio. We have more and more clients coming to us now with weight loss programs and testosterone therapy and new and emerging health and wellness services. And I wanted to kind of take a little bit of time to analyze where do we actually think the growth is going to happen in terms of category expansion and different services that might be a mainstay in your med spa in the coming years verse which maybe are overhyped, are not going to work and could be short lived. So, so I actually asked ChatGPT to do an analysis on the trending services in the med spa category and general health and wellness. And we looked at this from three different perspectives. The first is the evidence backing how many of these things are actually backed by some real science and are showing promise in terms of generating results. And then the second thing was how many of these services are people actually going to visit a practice or a provider for versus just doing at home? Like is cold plunge going to be something people just do at home or might this be something as a mainstay that people are going to a local business to to do and to purchase? And then the third thing was profitability and business feasibility. How good of a job are some of these services going to do at generating profit and margin for practices that incorporate them into their service offering. So this is from Chat GPT, the ranked wellness services with evidence based analysis and business feasibility. So I'm going to go in a little bit of funky order. I'm going to start with number one so a good and then I'm going to go to a bad and I'm going to go back and forth. So on the list here I'm going to scroll down to the the very bottom. These would be high hype, low profit services. These have weak evidence, they're easy to DIY and they probably have novelty that will fade. These are what ChatGPT is not recommending as core offerings. So the first thing are functional beverages. The second thing on that list are is ozone therapy. It says ozone therapy. The evidence is weak and controversial. There's limited clinical support, DIY units exist, but clinical Oversight can be needed. It's got liability issues and the service is very niche, meaning it's unlikely to become mainstream. One of the other things on this worst list are salt rooms. So again, this is not to say if you're offering these services it can't work, it's just doing an analysis like where do we think we're going to place our bets? Salt rooms or halo therapy falls on the no go list for Chat gbt. It says the evidence is weak, mainly for relaxation, minimal evidence for respiratory health or skin. It's a low barrier to entry. There are DIY lamps or small rooms. Room setups can be expensive and people are generally not repeating service very frequently. It's trend driven and the novelty fades quickly. So those are a few things at the top of the list. For things Chat GPT analyzed as being high hype, low profit services, going to the top of the list, what are some of the things that were best? I'll start with it says it was the first six it gave me were core must have services into the future. These have strong evidence according to Chat GPT today. Now I know the scientific evidence evolves, changes, sometimes things look good and then we find out they're not. So take this with a grain of salt, but this is the best that we have today in terms of chat GPT's analysis. They have strong evidence, they're difficult to DIY high repeatability and premium pricing. We're going to scroll to this. This is the first six services. So coming in at number six, lymphatic drainage and compression therapy, moderate evidence, post op edema recovery and circulation were like the use cases here. Evidence backed the visit likelihood versus DIY is high, DIY is less effective, Spa guidance is preferred, profitability high equipment is reusable, repeat sessions are feasible. And the notes on growth and outlook, strong for recovery and athletic clientele and easy to bundle with other services. So if you've got people that are really like athletes, you're in a market where people are like hiking, running, very active. That might be a service to consider. This episode is brought to you by Med Spa Magic Marketing, my agency. We help Med spas and aesthetics practices grow with more effective marketing strategies. And I know that's a vague phrase, right? It's a vague claim. So I have an offer for you. I offer this to any new prospects. If you're interested in exploring any of another marketing option, a new agency or just getting into Facebook, Instagram, Google Ads for the first time, I'd love to show you why we're different what we're doing for clients. And we can do that via a one and a half hour planning session where I'll outline a specific marketing plan and I'll give you all of the blueprints that we would implement if we were to do business together. Now you can take that, use that on your own, hire someone else to help you execute it or work with us. We really don't hold anything back on that strategy call. And I think you'll have a lot of confidence in how you manage your marketing investment moving forward, understanding some of the nuances that can help you implement more effective marketing strategies for your business. So if you want to do that, you can go to medspamagicmarketing.com comp number five on the list Hyperbaric oxygen therapy. It says the evidence is strong in terms of wound healing, moderate evidence for recovery and cognition. The likelihood of a visit versus DIY is high. Home use will be limited and expensive. The profitability and repeatability potential high premium session pricing with repeatable services and then the notes on growth. It's a niche service but premium but a premium service. It's expected to grow in the in longevity for focused med spas. Number four on the list a service a lot of you have or have thought about having IV drips moderate hydration. So in terms of the scientific evidence, it's moderate scientific evidence here. Hydration B12 and C supplementation some clinical support. Visit likelihood versus DIY high DIY is not generally feasible. Clients want sterile environment and customization. The profitability and repeatability. ChatGPT lists this as high with premium pricing, repeat sessions and upsell potential. And it's growing in the health and wellness space and it has potential for scalable revenue. I will tell you from a marketing standpoint what we've seen with something like IVs is there's still a pretty niche market of people that are going to do that as an ongoing thing. Most people do not really have an interest. It's kind of like juice worth the squeeze. In my opinion. There are a lot of people that are like if I want more B12 or vitamin C, I'm just going to take a supplement. If I don't want to be hungover, I'm not going to drink too much and if I have a problem with hydration, I'm going to drink more water and electrolyte. So I would say that one's a little bit harder of a sell than maybe chat GPT is analyzing. Based on our experience, I think it can be good again for those longevity focused practices that are dealing more with athletes or if you're in a market where people are bluntly like they're like a Nashville or Vegas where you know that could be something where people are coming as like a hangover cure. But we've seen that be a pretty tough sell, especially as an entry point. Now if you've got a strong clientele for other services and it's an addition, a revenue additional, maybe that makes more sense. Number three on the good list, targeted red light therapy. It says the evidence is strong for skin wrinkles, acne, hair regrowth, pain and the evidence is weak for system systemic weight loss. If you're trying to use it for fat loss. The visit likelihood high DIY panels exist. But spa quality results and intensity drive visits. Profit potential high, low consumables, repeatable and you can bundle it with other services. It's going to have a steady demand in aesthetics and growth in wellness centers. So that was kind of a cool one I think if pricing is right. Okay, so we'll save our top two. We're going to go to some that fall into the middle category. These are emerging niche services 7 through 11 on the list. These would have some scientific evidence and that can differentiate the spa but rely on upsells, packaging or high end clientele to make them work. So I'm going to rifle through these since they're in the middle seven through 11. Number seven, PEMF therapy. And it gives a few reasons. It says it'll have growth in the biohacking and recovery spaces and adoption may be increasing. Cryofacials or local cryotherapy, limited evidence for skin tightening, short term inflammation and anti aging. Claims for cryotherapy are weak according to ChatGPT. So moderate potential for in office visits, vers at home. So there are DIY options that exist and will continue to grow and expand. The profitability is moderate. Premium single treatments, repeatability moderate. So not a lot of people coming back for those services as far as ChatGPT is analyzed and that it's a very niche treatment, steady interest but not core NAD and IV injections fall into that category as well as sound therapy and any sort of gut health programs like testing and personalized protocols. So that would be the 7 through 11 list going back to the top since we already did the bottom three. The only one I left off there in the bot. So these were the services that have high hype and low profitability potential would be the last one was full body red light beds says those are generally used for weight loss and the weight loss and detox and that the claims are mostly hype, not generally backed by evidence they're going to be niche or novel and not a core service. So going back up to finish our list of some of the top services ChatGPT has analyzed will be a probably a core part of the wellness space and health and wellness space Moving forward after we just covered the hyperbaric oxygen therapy, IV drips targeted red light, the number two on the list is infrared sauna. It says evidence is strong for cardiovascular and pain relief, relaxation and detox. The likelihood of an in office visit is high with at home units being very costly and the spa experience valued. It's got high potential for profitability and repeatability with memberships, add ons and long term retention and that the notes on the growth and outlook are proven. Longevity integrates with cold plunge well. Which brings US to number one on the list as far as ChatGPT has analyzed it here in going into fall of 2025. Number one on the growth potential list for the category is cold plunge and contrast therapy. It says that current evidence appears to be strong for circulation, inflammation reduction, recovery and stress resilience. Visit of Likelihood of a visit so you see a lot of these cold plunge things at home. ChatGPT saying they still think that the likelihood of an in office visit is high because of the home setups can be expensive and inconvenient. These have high margins with memberships, low consumables and are generally repeatable. They become like a habit for people that do like it and it's growing aggressively in the recovery and biohacking space and it says this is an ideal addition for med spa. So I thought that was kind of a cool fun thing to spend some time on. Today is looking at the ranked wellness services based on evidence and business feasibility as well. Head into the end of 2025 and beyond. I would love to hear your experiences on some of these. So if you have any thoughts or insights, what's worked well for you, what feels like maybe you were selling a bill of goods that you think is not going to stick around? Share that in the comments. I'd like to get a conversation going on this. Thanks and we'll see you on the next one.