Med Spa Success Strategies: Mastering Your Injector Style & Team Performance
Host: Ricky Shockley
Guest: Steven Roddy
Release Date: August 1, 2024
Episode Title: Mastering Your Injector Style & Team Performance in Your Med Spa - Interview with Steven Roddy
Introduction
In this insightful episode of the Med Spa Success Strategies Podcast, host Ricky Shockley engages in a profound conversation with Steven Roddy, the founder and CEO of PageantPlanet.com, co-founder of Roddy Med Spa, and Modern BeautyCon alongside his wife Renata. The duo delves into Steven's innovative framework designed to categorize injector styles, aiming to optimize team performance and enhance the profitability of med spas. This framework not only assists in understanding individual injector personalities but also fosters a harmonious and efficient work environment.
Understanding the Injector Styles Framework
At the heart of the discussion is Steven Roddy's Injector Styles Framework, a tool developed to categorize injectors based on their unique personalities and working styles. This framework emerged from the theme of Modern BeautyCon 2024: "Empowering Your Artistry." Steven explains:
"If injectors and personality type quizzes had a baby, you would have this."
[02:54] Steven Roddy
The framework identifies four distinct injector styles, each represented by a color and embodying specific traits that influence their approach to work, leadership, and patient interaction.
1. The Perfectionist (Red)
Overview:
The Perfectionist is meticulous, detail-oriented, and strives for flawless outcomes. Represented by the color red, this injector type ensures that every aspect of the patient’s experience is impeccable.
Strengths:
- Attention to Detail: "If it's not perfect, they will not let you leave that room."
[04:00] Steven Roddy - Leadership Driven: They lead by example, ensuring the spa environment meets high standards.
- Reliability: "If perfectionist says, like I'm going to be somewhere at 10:05, they're going to be there at 10:05 or earlier."
[10:00] Steven Roddy
Potential Pitfalls:
- Delegation Challenges: Perfectionists may struggle to delegate, fearing a loss of control over outcomes.
- High Stress Levels: "Their internal dialogue is very, in essence, damning."
[07:58] Steven Roddy - Inflexibility: Resistance to feedback or new ideas can hinder adaptability and growth.
Notable Quote:
"They are not great at delegating because it has to be perfect and they cannot control the outcome of someone else."
[06:38] Steven Roddy
2. The Artist (Yellow)
Overview:
Represented by yellow, the Artist injector is creative, personable, and excels in patient interactions. They bring a vibrant energy to the med spa, making each patient feel unique and valued.
Strengths:
- Creativity: "They can just paint outside of, of the proverbial lines."
[17:00] Steven Roddy - Emotional Intelligence: Highly empathetic, they connect deeply with patients.
- Marketing Savvy: "Their marketing is typically on point and really good."
[17:53] Steven Roddy
Potential Pitfalls:
- Lack of Structure: Struggle with adhering to standard operating procedures and time management.
- Inconsistent Performance: Their high emotional variability can affect consistency in patient care.
- Resistance to Protocols: May find it challenging to follow detailed processes, impacting scalability.
Notable Quote:
"They're highly emotional. Now, whether they're showing that emotional external or internal, there's still a lot of emotions going on."
[12:33] Steven Roddy
3. The Educator (Blue)
Overview:
The Educator, symbolized by blue, thrives on thorough patient communication and a commitment to continuous learning. They prioritize understanding patient needs and fostering loyalty through exceptional service.
Strengths:
- Patient Communication: "They make you feel heard and seen."
[24:02] Steven Roddy - Commitment to Learning: Always seeking to deepen their knowledge and improve patient outcomes.
- Loyalty: Highly loyal to both patients and brands, ensuring long-term relationships.
Potential Pitfalls:
- Avoidance of Confrontation: Reluctant to push back against patients, which can lead to suboptimal treatment outcomes.
- Overemphasis on Details: May focus excessively on patient needs, sometimes at the expense of business growth.
Notable Quote:
"Their thorough job of understanding the needs of the patient and explaining what's going to be done."
[23:15] Steven Roddy
4. The Methodic (Green)
Overview:
The Methodic injector, represented by green, is systematic, detail-oriented, and excels in adhering to protocols. They ensure consistency and precision in every aspect of their work.
Strengths:
- Systematic Approach: "Strong attention to detail and adherence to protocols."
[27:15] Steven Roddy - Problem-Solving Skills: Analytical and unemotional, they excel in logical problem resolution.
- Risk Management: Highly aware of anatomical risks and avoids procedures beyond their expertise.
Potential Pitfalls:
- Rigid Structure: May become frustrated with deviations from established plans.
- Limited Creativity: Focused on scientific accuracy, they might miss out on innovative opportunities.
- Social Interaction Challenges: Struggle with small talk and spontaneity, potentially affecting team dynamics.
Notable Quote:
"They take a very analytical approach. They're not going to interject their own opinions if it's not science."
[28:00] Steven Roddy
The Importance of Diverse Injector Personalities
Steven emphasizes the value of having a diverse team comprising different injector styles. A balanced team can harness the strengths of each personality type while mitigating potential conflicts.
"You're not going to have just one personality type that enters your spa... you need all the personality types."
[19:23] Steven Roddy
Advantages of Diversity:
- Balanced Work Environment: Combines creativity, precision, empathy, and systematic processes.
- Enhanced Patient Experience: Different personalities cater to varied patient needs, fostering a welcoming atmosphere.
- Business Growth: Diverse approaches can lead to innovative marketing, efficient operations, and high patient retention.
Challenges:
- Interpersonal Conflicts: Differing work styles can lead to friction, such as between the Artist and Methodic injectors.
- Management Complexity: Leaders must navigate and harmonize diverse personalities to maintain a cohesive team.
Strategies for Managing Diverse Injector Styles
Ricky and Steven discuss practical strategies to effectively manage a team with varied injector styles:
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Leverage Strengths: Assign roles based on individual strengths. For instance, perfectionists can oversee quality control, while artists can handle patient relations and marketing.
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Implement Clear Protocols: Ensure that all injector types adhere to standardized procedures to maintain consistency and efficiency.
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Foster Open Communication: Create an environment where different personalities feel comfortable sharing feedback and collaborating.
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Provide Training and Support: Offer continuous education tailored to each injector's needs, enhancing their skills and business acumen.
-
Encourage Flexibility: Promote adaptability among team members to embrace different working styles and innovations.
Notable Quote:
"The educator is great at navigating those sensitive conversations because even if they say the same words that the methodic does, the educator has such a soft, like, sensitive heart that the delivery is way different."
[32:15] Steven Roddy
Modern BeautyCon and Community Engagement
As the conversation wraps up, Steven highlights the significance of Modern BeautyCon and the MB Club, which serve as platforms for continuous learning and community support among med spa professionals.
"Modern BeautyCon exists to help you be a safer and more profitable injector. MB Club is the way that we can extend that out throughout the year."
[35:04] Steven Roddy
Modern BeautyCon:
- Boutique Experience: Limited to 500 attendees to maintain an intimate and engaging environment.
- Comprehensive Learning: Opportunities for one-on-one interactions, in-depth education, and networking.
MB Club:
- Online Community: Access to experts, courses, and a support network for ongoing professional development.
- Affordable Membership: $1 for the first month and $39 thereafter, offering flexible access to resources.
Conclusion
This episode underscores the critical role of understanding injector personalities in building a successful and harmonious med spa team. By leveraging the Injector Styles Framework, med spa owners can tailor their management strategies to suit diverse injector types, fostering a productive and patient-centric environment. Steven Roddy's insights provide actionable strategies for optimizing team performance, ultimately driving growth and profitability in the competitive aesthetics industry.
Closing Remarks: Ricky Shockley encourages listeners to explore the Injector Styles Framework and consider attending Modern BeautyCon for a deeper dive into enhancing their med spa operations.
Links & Resources:
- Modern BeautyCon: modernbeautycon.com
- MB Club: modernbeautycon.com/nbclub
- MedSpa Magic Marketing: medspamagicmarketing.com
This episode was produced by MedSpa Magic Marketing. For more insights and strategies to grow your med spa, visit medspamagicmarketing.com.