← Med Spa Success Strategies
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Foreign. We'll have a full episode next week, but our schedules a little lighter here for the holidays, so I wanted to insert a little Wednesday Thoughts video. If you haven't caught on to our cadence yet, On Mondays we publish our normal full episodes. On Friday we do our guest interviews when we have a guest. Now we have a pretty high threshold for quality guest caliber, so we don't schedule those every week. But when we have a guest, those come out on Fridays. And then occasionally you'll see me post a short video here. On Wednesdays we call our Wednesday Thoughts and that's what we're going to be doing. Today is a quick Wednesday Thoughts. Just a couple quick things that were on our minds and things that we'd been talking about internally that I felt would be valuable to share here as we wrap up 2025. The first thing is the difference between static image and video ads on Meta. So Facebook and Instagram ads, we have traditionally run a ton of static image ads. It's easier to coordinate, it's easier to move along, it's easier to iterate. And some of our, most of our case studies, sorry, all of our case studies to this point have been built on static image framework. So this is not a video, this is just an image in the feed in the ad space. You know, we've helped clients generate 2001, one client, one specific med spa generate 2561 new patients, $1.9 million in revenue with customer acquisition cost on ad spend under $150. From these strategies, they work. But we've been thinking more about how to incorporate video into the ads mix. Now some of the data is skewed. You hear video is king on social media and that's true. But that's mainly presented in the sense that hey, this type of stuff that people engage with as like reels or entertainment based content is largely going to be video based. In the ad space. There are tons of major brands and media companies still using static image ads. They can, they can be and are very effective. But how do we incorporate more video into our ads mix? And how do we think about the trade off or the difference between why we would do static image or video ads? And I think simply put, what I've come down to here is static image ads are the tried and true consistent framework that checks a few boxes with static image ads. The old marketing acronym ada, Attention, Interest, Desire, action. You can grab people's attention with the offer very quickly and there's not a lot of deviation in terms of result right when you Use a framework that's proven you're going to get a pretty consistent result. When you go into video ads, there are so many variables that what I would say happens is you have a higher top end in terms of performance potential, but a lower low end in terms of bust potential of an ad not working. And you think about, you could have a video where the same person is reading the same script in a different space or the same two different people in the same space and they could perform wildly differently just because somebody resonate. People resonate more with one person and the way they say something than the other. So. So there's a much larger potential for deviation and results with video, but with it having the potential for a better high end and also being able to develop those factors of know like and trust faster via video. We're exploring more options with how to incorporate video with our clients. And again, I think you want to follow frameworks that are hook focused so that the first one to two seconds are very enticing, very engaging. It's the kind of stuff that people that are in your target demo feel like they have to keep watching. You want to deliver the goods, you want to have clear call to actions. So if you can do those three things and you could do that at scale with testing, I do think video ads are worth doing and just having some decent amount of production value. So we're helping our clients with that more into 2026 and thinking about how we could do even more of it. But football analogy, static image ads are the game manager at quarterback. They're going to come in, they're not going to throw a bunch of interceptions, but they're not going to do anything exceptional. And the goal is they do just enough to help us win the game. Video ads are Brett Favre. They're going to either play amazing and do things nobody else can do for us, or they're going to go throw three interceptions and lose us the game. So I think that's a good way to think about the difference between static images and video. And video is more complicated just inherently to film, develop, edit and to test at scale because of the complexities with the production side. But wanted to at least talk about video more here as we head into 2026. This episode is brought to you by MedSpa Magic Marketing, my agency. We help med spas and aesthetics practices grow with more effective marketing strategies. And I know that's a vague phrase, right? That's a vague claim. So I have an offer for you. I offer this to any new Prospects if you're interested in exploring any of them. Another marketing option, a new agency, or just getting into Facebook, Instagram, Google Ads for the first time. I'd love to show you why we're different, what we're doing for clients. And we can do that via a one and a half hour planning session where I'll outline a specific marketing plan and I'll give you all of the blue footprints that we would implement if we were to do business together. Now, you can take that, use that on your own, hire someone else to help you execute it or work with us. We really don't hold anything back on that strategy call. And I think you'll have a lot of confidence in how you manage your marketing investment moving forward, understanding some of the nuances that can help you implement more effective marketing strategies for your business. So if you want to do that, you can go to medspamagicmarketing.com next thing I wanted to talk about is the value in knowing what not to do when you advertise. When we're talking about our service offering for clients, you know the deliverables can look very similar to what other agencies do. We're going to run offers, we're going to run ads, we're going to manage your ads, we're going to create copy, we're going to create automation workflows, we're going to help you measure results. Now I think we do some things on the, on those things, on those checklist items that are, that are put us head and shoulders above amongst, among our competitors, but still the set of deliverables, when you're looking at ads management can be very, very similar. But I think one of the things that we're trying to do not only for our clients, but here in the video content and the podcast content we produce, is helping med spas understand what not to do. I've run across in my sales call so many med spas that are running ads that they look nice, the offer is attractive, they've got good automation workflows and good ad copy. But the reality is they're just jamming a square peg into a round hole with running ads for services that are just not likely to work. We've tested this, we continue to test these things. But when you run an ad for micro needling or for laser hair removal, these things have inherent challenges that make the chances of success much smaller. And even though you're going to see leads and you will see bookings from any of these strategies, for the most part it's does the Math make sense. Is this the best use of our ad dollars? And I think there's an enormous value in knowing what not to do and what and what to avoid. So it's simple. But having a coach, consultant or someone in your corner or you just staying plugged into the content that we're producing to help you avoid mistakes is going to save you more months, if not years and tens of thousands of dollars in waste. I've talked to too many med spas that are doing things on the surface level that look good and they're just trying to jam a square peg into a round hole by, by advertising services that don't work in the ad space. It's not that these things are not good add ons or upsells or cross sells to people that you already have a relationship with who are willing to buy them at full price. It's that some of these things, the math falls apart when you try to put ad dollars behind them and you have customer acquisition cost and, and a discount paired together without a ton of long term retention related to the specific service offering. So the value of knowing what not to do, I just wanted to remind people how important that is when it comes to ads planning, offer planning, and where you invest your marketing dollars. Last little tidbit for today, credit to Joe, our newest team member. He's one of our digital marketing associates. So some of you may be working with Joe if you're watching this or listening to this, but he brought a cool idea and we do ad shares on Monday morning and he shared something from five guys actually today and it wasn't really an ad, but it was this article that he came across where five guys intentionally puts more extra fries in the bag beyond what fits in the cup. And they do this to add, to feel like a bonus and to add to the perceived value of what you purchase so that people feel like they kind of got something extra for free. We're talking about how could we do this for our clients? And how do our clients, you MedSpa owners, do this for your clients? And so think about something going into the holidays in 2026, what could you do that adds a little cherry on top at the end of your service offering to make people feel like they got even more than they paid for with some version of a tangible bonus? And you don't want to advertise this upfront or it loses the entire it doesn't achieve the same purpose. You want this to be an unexpected bonus that makes people feel like when they leave they got even more than they paid for. So that could be product additional. Couple additional units at the end that just like put them over the finish line, make sure they get the result, but maybe don't charge them for that last unit or two, whatever that is. Figure out how you can do that in your med spots. You head into 2026 to get people even more excited about doing business with you and to build loyalty at scale. So those are just a few things as we head into the end of 2025 that I thought I wanted to or that I wanted to share today and thought it was worth posting one of these Wednesday quick thoughts. So thanks. We'll see you on the Monday episode next week. Sam.