This conversation is an essential guide for anyone navigating the dualities of Arab identity, artistic integrity, and the unpredictable forces of the viral age. Multidisciplinary artist and professor Narcy (Yassin Alsalman) dives deep into the complex relationship between art, celebrity, power, and internet culture. Narcy discusses his conscious choice to reject the pursuit of virality, instead focusing on crafting art with deep meaning and intention, even as his work—from his viral Kanye West course at Concordia to his music videos—repeatedly breaks through the noise. Narcy unpacks his latest album, To Be An Arab, an intentional return to analog art in a digital world, and details the spiritual serendipity of creating the groundbreaking music video for R.E.D with Yasiin Bey and The Halluci Nation (formerly known as A Tribe Called Red).