Hannah Ferguson: indie media flourishing in tough times

We’re always talking about media companies trying to get bigger in order to survive. But that may not be the only way to do it. Hannah Ferguson set up Cheek Media in 2020 and has been building an independent media powerhouse without outside investment or selling off parts of the company. Does being small help and are there gaps growing between big media companies and their audiences?  Will big tech companies have to pay to play with local news makers again? The Federal Government released a document this week suggesting that the long talked about New Bargaining Incentive may kick into gear in 2026.  It’s been a pretty turbulent week for domestic media companies, who are all in their own ways reacting to a softening advertising market. Job cuts at Nine are the most obvious symptom, but it's going to be a tough end to 2025 right across commercial media. And we found out this week that The Victorian Office of Public Prosecutions will not charge Kyle and Jackie O or Mamamia with cont...