Fear doesn't just hold you back—it kills opportunity. In this episode of the Medical Sales Accelerator Podcast, Zed sits down with Gerry Savage, founder of Four Pillars Consulting Group and author of The Four Pillars of Sales, to unpack one of the most common and costly issues in medical sales: call reluctance.

Whether you're a new rep struggling to pick up the phone or a veteran who's grown too comfortable with existing accounts, this conversation will challenge the mindset that limits your growth—and show you how to replace it with confidence, consistency, and purpose.

What we discuss in this episode:

How call reluctance silently kills sales growth
Simple mindset shifts to turn fear into action
Using the Four Pillars of Sales to build confidence and trust

Connect with Gerry: https://www.linkedin.com/in/gerry-savage/

Check out Four Pillars Consulting Group: https://www.fourpillarsconsultinggroup.com/

Check out Gerry's Books:

The Four Pillars of Sales - https://a.co/d/1YJkwSp

The Janitor - https://a.co/d/6EhiAAW

Overcoming Reluctance: How to Stop Letting Fear Kill Your Sales