Podcast
MemberFix Radio — How Operators Print Predictable Cash
Hosted by Vic Dorfman · EN
What if you had the exact plays top operators use to grow memberships? On Recurring Revenue Radio, you’ll get them—weekly interviews with builders and tight solo episodes on offers, retention, and LTV. Subscribe now and turn your member base into a compounding asset. MemberFix Radio is the official MemberFix podcast.
15episodes
Episodes
Newest firstAll episodes
From Agency Owner to Coach - Alexander Ford on the Pivot and the Worldview Driving It
2w agoTap to summarizeAlexander Ford spent a decade running a marketing agency before he shut it down to coach. The reason wasn't a market shift or a better business model. It was a thesis he keeps coming back to: most engagements fail not because of bad tactics or weak discipline, but because the client - or the founder - doesn't actually want to do the work the engagement requires. He joins Vic to walk through the pivot, the high-touch coaching practice he's building in its place, and the worldview connecting both. In this episode: → Why Alexander thinks pivot timing is an emotional-honesty question, not a strategy question → Why he believes the CEO is the only person who can ultimately solve an entrepreneurial business's marketing problem → The high-access coaching delivery architecture he built before locking in a formal curriculum → The exact tech stack running his client-facing hub (WordPress, LearnDash, MemberPress, Keap) → Telos: the custom Next.js + Supabase business OS he has built internally to escape what he calls the SaaS-stack tax → Where retrieval-augmented AI fits into a coaching content library, and the bifurcation he predicts between operators who can think in code and operators who only buy software The second half of this conversation is a tour of an operator toolkit you can pressure-test against your own stack. The first half is one founder's unvarnished account of why he closed a decade-old agency and started over. Connect with Alexander Ford: measurablegenius.agency About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees, so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at memberfix.rocks/contact
Transcribe →Why Memberships Are Losing Members in 2026 with Mike Morrison
4w ago01:37:19Tap to summarizeAfter 10+ years running Membership Academy, Mike Morrison has a bird's-eye view of what quietly kills membership businesses while owners are staring at the wrong metrics. In this conversation with Vic Dorfman, Mike breaks down why most owners are misdiagnosing their biggest problem, what the churn data actually tells you vs. what it hides, and why the subscription economy has fundamentally shifted against them. What you'll learn:
Transcribe →Leading a Global Organization Across 45+ Countries with Věra Lantelme-Faisan
Apr 2400:15:47Tap to summarizeVěra Lantelme-Faisan, president of HETI (The Federation of Horses in Education and Therapy International), shares what it takes to lead a not-for-profit organization across 45+ countries since 1974. In this episode, you'll learn:
Transcribe →AC Hampton on Scaling an Ecom Education Business Through Delegation and Retention
Apr 1000:34:54Tap to summarizeAC Hampton built Supreme Ecom - a 43-person, fully in-house e-commerce education company - without spending a dollar on paid ads. In this episode, he walks through the shift that changed how his business operates: moving from pure revenue KPIs to retention rate, churn rate, ROI, and customer satisfaction. The money, he says, followed when the metrics did. In this conversation: How Supreme Ecom engineers recurring revenue across a three-tier offer structure - and why the customer's next problem is more valuable than closing the current deal Why 50-60% of his clients stay in the pipeline after their initial mentorship ends What it took to build a 43-person in-house team - and the delegation mindset behind moving faster than solo operators The weekly practice that keeps the whole company market-relevant Connect with AC Hampton: Website: http://supremeecom.com/ LinkedIn: https://www.linkedin.com/in/ac-hampton/ Instagram: @ac_hampton About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact
Transcribe →Building an Event Tech Training Business - Jen Santos on Course Design, LMS Migration, and When Events Work
Mar 2700:25:30Tap to summarizeJen Santos is the founder of Smart Event Academy, a training platform she built after the pandemic wiped out decades of institutional knowledge from the events industry. Her premise: when events fail, the technology is almost never the real problem. It's the people around it - the teams who don't know what they don't know, in an industry that has almost no formal training for newcomers. In this episode, you'll learn: → Why event tech failures are a people and alignment problem - not a software problem → How Jen built a 68-lesson modular course and why she built the full program before creating any mini courses (counterintuitive, and she'll tell you why it worked) → How she prices for corporate agencies: seat-based, time-limited, and entirely B2B → When events actually make sense as a channel for membership organizations and associations - including the audience-size reality check most people skip → Why training events outperform summit formats, and what most borrowed-audience strategies get wrong → Her move from WordPress and LearnDash to LearnWorlds - what broke, what it cost, and how her platform costs dropped by roughly 75% If you run a membership site, an association, or an eLearning platform - and you've wondered whether events belong in your growth strategy, or whether your LMS is working for you or against you - this is a practical conversation from someone who has lived both questions. Connect with Jen: Website: https://smarteventacademy.com/ LinkedIn: https://www.linkedin.com/in/jenwaak/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact
Transcribe →Why Awareness Won't Change You - Evan Mestman on Intention and the Inner Critic
Mar 1300:49:34Tap to summarizeEvan Mestman, founder and Chief Gratitude Officer of ProAttitudes, has spent 30+ years at the intersection of clinical nutrition, neuroscience, and leadership coaching. His argument: self-awareness is the first step - but without intention, it just keeps you comfortable in your discomfort. In this episode, he explains why burned-out leaders keep repeating the same patterns, how he built a coaching practice with clients who stay for years, and what the research actually says about what motivates people at work. In this episode, you'll learn: → Why self-awareness alone is not enough - and what intention actually does to the brain → How Evan helps leaders "lose weight with their minds, not just their mouths" → The inner critic framework - why taming it beats silencing it → What the gratitude research found: money came in #23 out of 23 motivators → How he structures recurring revenue through coaching (and why clients stay for years) → The one business shift that changed everything: 10x thinking vs. 2x thinking Whether you're a burned-out founder, a leader who's climbed the ladder but left their health on the bottom rung, or someone curious about the neuroscience behind lasting change - this episode delivers the framework, not just the inspiration. Connect with Evan Mestman: https://proattitudes.com LinkedIn: https://www.linkedin.com/in/evan-mestman/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact
Transcribe →Building a Therapeutic Platform: Kim Pomares on Mission, Mistakes, and Brain Science
Feb 2700:19:06Tap to summarizeKim Pomares, CEO of Mendability, explains how sensory enrichment therapy helps autistic children and individuals with neurological challenges by boosting brain plasticity without pharmaceuticals. In this episode, you'll learn:
Transcribe →The Technologist Role: Bridging Business Strategy and Tech with Melodie Moore
Feb 1300:54:22Tap to summarizeMost membership businesses don't have a technology problem. They have a "too much technology without strategy" problem. Melodie Moore, founder of Business Tech Ninjas, has spent 10 years helping seven-figure membership and eLearning companies cut through the noise. In this episode, Melodie introduces the "technologist" role — someone who asks "what problem does this solve?" before implementing any tool. She shares why hiring for mindset beats chasing "A players," how her ClarityOps system develops self-leadership instead of management overhead, and why rigid course structures are losing to flexible content libraries. If you've ever felt overwhelmed by your tech stack or wondered why your team needs so much hand-holding, this conversation will reframe how you think about technology adoption and team development. Topics discussed: - The "illusion of progress" trap: implementing tools without measuring outcomes - Why the technologist role prevents the "three heat mapping tools" problem - Hiring for mindset over credentials after 1,000+ applicants per month - Self-leadership vs. command-and-control management in fast-moving tech - Content libraries: the membership site model that reduces churn - ClarityOps: rapid feedback loops that develop autonomy without becoming the villain - AI as a "smart but naive intern" - how to use it without adding noise - Why $1M is the inflection point for systematic operations Connect with Melodie Moore: - Business Tech Ninjas: https://businesstechninjas.com - LinkedIn: https://www.linkedin.com/in/melodiemoore/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees — so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact
Transcribe →Don Crosby on Relationship Education, Workforce Optimization, and Creating Life-Changing Courses
Jan 3000:46:25Tap to summarizeDon Crosby has spent 35 years in behavioral science, but his real mission started when he watched his parents' marriage fall apart after 28 years. Now, he's building a suite of online courses with one audacious goal: reduce the divorce rate in America by 10%. In this episode, Don shares: → Why most relationship courses market poorly (and what he's doing differently) → How he's targeting teens to prevent divorce before it starts → The dual-market strategy: affordable consumer courses + premium corporate training → Why he spent five years creating nine courses instead of rushing one to market → How he saved a manufacturing client $148K by understanding human behavior → The marriage gifting concept: giving relationship courses as wedding presents → What it really takes to create life-changing course content (hint: not 45 minutes) → How MemberFix helped turn five years of content into a legacy platform Don's business model spans relationship recovery, personal development, and corporate workforce optimization - all powered by PDP (Professional Diametric Programs) behavioral assessment technology. He's proof that you can build a profitable course business while staying mission-driven. If you're creating courses in the membership, relationship, or personal development space, this episode will challenge how you think about pricing, marketing, and long-term impact. Connect with Don Crosby: Pairfection (Relationship Courses): https://pairfection.us LinkedIn: ttps://www.linkedin.com/in/doncrosby/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact
Transcribe →Building a Word-of-Mouth Biotech Business: Dawn Holts on Quality & WordPress Compliance
Jan 1600:30:19Tap to summarizeDawn Holts, Director of Operations at Amnio Technology, reveals how she built a biotech business where quality and ethics replace aggressive sales tactics. With a PhD in Performance Psychology and Navy background, Dawn explains how regenerative medicine works, why she uses WordPress and LearnDash for regulatory compliance training, and how her company achieves accreditation standards that exceed FDA requirements. In this episode, you'll learn: → What regenerative medicine does that traditional steroids can't → How WordPress + LearnDash became compliance infrastructure for distributor onboarding → How Amnio Technology gets distributors through inbound word-of-mouth instead of outbound sales → The forecast-based model that creates operational predictability in biological supply chains → Why human touchpoints remain critical even as automation increases → How Navy leadership principles translate to biotech operations Whether you're building membership platforms in regulated industries, curious about regenerative medicine, or want to understand how ethics-first business models actually work at scale — Dawn's story demonstrates that operational excellence can be your primary competitive advantage. Connect with Dawn Holts: Amnio Technology: https://amniotechnology.com/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees — so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and 1,000+ businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact
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