Podcast
Membership Geeks Podcast with Mike Morrison
Hosted by Membership Geeks · EN
Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.
34episodes
Episodes
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456 - The New Rules of Podcasting with Colin Gray
Jan 1301:04:50Tap to summarizeIn this episode, I dive into the ever-evolving world of podcasting with special guest Colin Gray, founder of The Podcast Host and Alitu.Together, we unpack the new rules of the podcasting landscape in 2024, explore how independent creators can still stand out in a space now dominated by big names and AI-generated content, and discuss strategies for using podcasts to grow and deepen your membership business.Whether you're running a podcast or thinking of starting one, this conversation is packed with actionable insights and real talk on what really works right now.In this episode:Is it too late for independent creators to succeed in podcasting amid increased competition and the rise of celebrity-led and AI-generated shows?What are the most effective ways to increase discoverability and grow a podcast audience in today’s saturated market?How has podcasting changed in recent years, and what new strategies should membership site owners consider for using podcasts as a marketing tool?In a world of rapidly improving AI content, what makes a human-led podcast stand out and build a loyal, engaged community?Thank You For ListeningI really appreciate you choosing us and for supporting the podcast.What's your next step?If you haven't launched your membership yet, I've made my signature Membership Roadmap Course completely FREE, walking you through exactly how to get set up for success!Already have a membership and looking to grow and scale? Join me inside Membership Academy where I'll help you take your membership to the next level.And if you found this episode valuable, I'd be eternally grateful if you would leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience, and I read each and every one!Key Quotes & Takeaways:"It feels like all of the general purpose, general conversation, broad appeal shows, they're now all just run by celebrities because they've all jumped into it, because it's proven that it can make them money, it's become popular.""You can make a living out of 100 listeners, 200 listeners, because you can build such trust and such credibility that you can sell a really high ticket, consulting package membership, whatever that might be.""Because they've got to know you, they go and listen to the show. And they're so much more likely to become fans that then pass it on to their friends and pass it around their communities. And those elements just scale so much more in a podcast than they do in any other medium because people spend so much time with you.""If you want to use clips, generally you want to commit to actually like making sure you've got a decent enough webcam and just get one like nice light that you'll place behind your webcam and that makes all the difference. It can, that can turn you from like a really crappy looking video into something that's like quite passable and quite decent."
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455 – My Top 5 Things That Will Fuel Your Membership Success This Year
Jan 600:34:24Tap to summarizeIn this episode, I dive into my top five priorities that will fuel your membership success in 2026.I share the key actions and mindset shifts that every membership owner, whether just starting out or looking to scale, should be focusing on to ensure lasting growth.From getting a grip on your numbers to embracing a results-driven approach, experimenting more, and building the right support network, I break down practical, proven advice to set you up for an amazing year with your membership business.In this episode:Why is understanding your numbers and KPIs so essential for sustainable membership growth, and how do you get started?How has the value of content changed, and why should you stop positioning your membership as just a library of resources?In what ways can diversifying your offerings safeguard your membership business and better serve your audience's evolving needs?Why is experimentation, as well as surrounding yourself with the right support network, key to overcoming industry changes and staying ahead in 2026?Thank You For ListeningI really appreciate you choosing us and for supporting the podcast.What's your next step?If you haven't launched your membership yet, I've made my signature Membership Roadmap Course completely FREE, walking you through exactly how to get set up for success!Already have a membership and looking to grow and scale? Join me inside Membership Academy where I'll help you take your membership to the next level.And if you found this episode valuable, I'd be eternally grateful if you would leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience, and I read each and every one!Key Quotes & Takeaways:"You can work hard all year bringing in 120 new people over the year, and you'll end the year with pretty much no increase in your member base. Because that 8% churn rate that maybe you don't realize is 8% will mean that you are just hemorrhaging as many members as you're attracting.""People want certainty. People like being sold proven formulas. That's why a lot of dodgy Internet marketers do so well, because they stand up there and say, you know what, I've got this proven formula. You just do this, then this, then this and this and you're guaranteed results. And yeah, that guarantees not worth the paper it's printed on.""We bring you that community, we bring you that accountability, that place that you can go to that is safe for you to vent about that problem member and get a little bit of advice for you to admit, you know what, I'm stuck. I've tried all these things and they have not worked.""But more importantly, you have the room to be in. You have the community that will give you that support network, that will give you the sounding board, that will cheer you on and pick you up, give you their experiences, give you the benefit of their knowledge, share what they're doing and work together to ensure that 2026 doesn't just see one or two of us growing our memberships. 2026 sees us all growing and thriving."
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454 - Here’s Why You Need To Take Time Out Over The Holidays
Dec 1600:20:21Tap to summarizeIn this episode, I explore the importance of truly stepping away from your membership business over the holiday season.I share personal stories and practical advice on setting boundaries and embracing rest, debunking the myth that constant hustle is required for success.I also discuss how taking a real break not only protects your wellbeing, but can spark creativity and increase your effectiveness as a membership owner in the new year.Tune in for actionable tips to help you (and your community) enjoy the festive period guilt-free.In this episode:Why is it essential for membership owners to take genuine time off during the holidays, rather than just reducing work hours?What are the consequences of always being available and not properly disconnecting from your business?How can you plan and communicate your holiday break effectively to your team and members?What are the benefits—both personal and strategic—to stepping back from your membership, and how can it set you up for success in the new year?Thank You For ListeningI really appreciate you choosing us and for supporting the podcast.What's your next step?If you haven't launched your membership yet, I've made my signature Membership Roadmap Course completely FREE, walking you through exactly how to get set up for success!Already have a membership and looking to grow and scale? Join me inside Membership Academy where I'll help you take your membership to the next level.And if you found this episode valuable, I'd be eternally grateful if you would leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience, and I read each and every one!Key Quotes & Takeaways:"If you burn yourself out because you're not able to pull yourself away from your business, you're going to take all of that exhaustion, all of that resentment, because that will build. You're going to take all of that into the new year and that will absolutely bleed into every aspect of what you do. Your members don't want a version of you that's running on fumes, that's not rested.""When the brain is distracted by other things is when some of the best actual ideas and creativity comes up. When you take that time out, when you allow yourself to step back, you make space for those big ideas to show up.""You'll find that any time going forward that you want to take a break away, it no longer feels like it's a risk. It no longer feels like something you should be guilty about. You start to see it as a normal, healthy part of running your membership, because it is. And you'll come back from that break fresher, motivated, with a clearer idea of how the next year is going to look than you would if you'd spent the holidays balancing your laptop on your knee when you should be having Christmas dinner and enjoying the break."
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Trial periods and risk reversal
Aug 2, 2015Tap to summarizeIn this episode I discuss the benefits of offering a trial period for your membership site, and why risk reversal can be the key to increasing your sales
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