Podcast
Meredith's Husband | SEO for People Who Don't Like SEO
Hosted by A professional photographer and her SEO husband · EN
SEO for people who don't like SEO. I run an SEO agency. My wife Meredith is a family photographer. Our podcast explains how I got Meredith's website to the top of Google and answers questions from photographers about SEO and website marketing.
23episodes
Episodes
Newest firstAll episodes
Update from Google: The Next Step in AI Search (2026)
6d ago00:08:05Tap to summarizeGoogle's developer conference just delivered what may be the most significant shift in SEO in years. Meredith's Husband breaks down what Google announced about AI-powered search, why website traffic will decrease for most owners, and why that can be good news for photographers and small business owners who want more qualified visitors and fewer window shoppers.Timestamps [0:00] Introduction [0:26] Why Google's announcement matters for SEO [1:23] The end of the 10-link search results page [2:20] What search results will look like instead [2:52] Critics say fewer options hurts consumers [3:30] Why Google was already making choices for you [4:47] How conversion rates will change with AI search [5:45] Is SEO still worth doing if traffic drops [6:10] What will actually change in how you do SEO [6:37] Final thoughts and what is coming next --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
Transcribe →12 Must-Do Steps: Google Business Profile
2w ago00:27:15Tap to summarizeYour Google Business Profile is often the first thing a potential client sees when searching your name, and most small business owners leave it incomplete. In this episode, Meredith's Husband walks through 12 must-do steps to optimize your profile, including why using a real address beats a service area every time, how to use the "From the Business" section to stand out, and why your reviews strategy matters more than you think.Timestamps[0:00] Introduction[1:33] Two goals: stronger impressions and better local visibility[4:00] Step 1: Business name[4:15] Step 2: Cover photo[5:30] Step 3: Service area vs. address[8:45] Step 4: Logo[9:30] Step 5: Business phone number[10:45] Step 6: Products and prices[12:30] Step 7: Product categories[13:30] Step 8: From the business[15:50] Step 9: Updates[17:00] Step 10: Reviews[19:30] Step 11: Social media profiles[21:20] Step 12: Photos[24:30] Summary and what comes next Try WisprFlowhttps://wisprflow.ai/r?CHRIS37400 --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
Transcribe →Your Website Navigation is Costing You Money
3w ago00:09:12Tap to summarizeYour website navigation is doing more damage than you might think. Meredith's Husband walks through three common mistakes photographers and small business owners make with their main nav, why each one hurts both SEO and conversions, and what to do instead so that Google, AI search, and potential clients can all find exactly what they need without hunting for it.Timestamps [0:00] Introduction [0:30] Why service pages are the foundation of your website [1:45] Mistake one: not having dedicated service pages [3:10] What a service page needs to include [4:30] Mistake two: hiding service pages in dropdown menus [5:45] Why AI search cannot interact with dropdown navigation [6:30] Where service pages should appear in your main nav [7:15] Mistake three: giving service pages clever or unclear names [8:20] Why boring navigation names help both users and Google [9:30] How to audit and fix your navigation --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
Transcribe →Stagnant Rankings? Why It Might be a Good Sign
4w ago00:08:05Tap to summarizeTwo common Google Search Console questions get answered in this episode: what it means when impressions are rising but average rankings stay flat, and whether keywords still matter for blog posts. The short answer on rankings might surprise you. And the advice around blogging and keywords could save your site from a problem that looks like progress while quietly making things worse.Timestamps [0:00] Introduction [0:24] Listener question: impressions rising but rankings unchanged [0:49] What impressions and average rankings mean in Search Console [1:50] Why rising impressions with flat rankings is actually a good sign [2:20] How new keywords entering the index affect your average ranking [3:15] Why average ranking is a misleading metric to track [3:55] Meredith's question: are keywords still important for blogs [4:22] What bloggers offering "keyword-included" posts are actually doing [5:00] Keyword cannibalization explained [5:45] What the right keyword strategy for blogs actually looks like [6:35] Why keyword stuffing in blogs works against you Try WisprFlowhttps://wisprflow.ai/r?CHRIS37400 --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
Transcribe →How to Build an AI Engine for Your SEO
Apr 2000:05:57Tap to summarizeMost photographers rely on AI tools that hand them the same baseline everyone else gets. This episode breaks down why that approach keeps you stuck in the crowd with mediocre results. Meredith's husband talks about how building a custom AI engine, using your own data, is the necessary first step in getting ahead of the crowd. Timestamps [0:00] Introduction [0:28] The problem with off-the-shelf AI SEO tools [1:15] Why generic AI output makes you like everyone else [2:02] Why AI needs your specific information to work [3:05] What data to collect and when in the program [4:10] What the AI system actually produces [5:00] How competitor research works and why it matters [6:18] AI versus consultant: speed, quality, and tradeoffs [7:30] Taking your own job before someone else does [8:45] Strategy vs. tactics: where AI gives you the real edge --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
Transcribe →From Hostels To Penthouse Suites With AI
Apr 1300:12:51Tap to summarizeThree listener questions, three straight answers. This episode covers what agentic AI actually is and why over-relying on it is a risk, whether an LLMS.txt file is worth having on your site, and what Google really does when it detects AI-written content. If you have been uncertain about any of these topics, this episode gives you a clear, practical take on where things stand right now.Timestamps [0:00] Introduction [0:35] What is agentic AI? [2:10] Why agentic AI is not fully trustworthy yet [4:26] How agentic AI affects SEO and creative work [5:49] What is an LLMS.txt file? [6:46] Why LLMS.txt files are not being accessed much [7:52] Should you keep your LLMS.txt file? [8:39] Will Google penalize AI-written content? [9:44] What content is actually ranking on Google now [11:06] AI as a writing partner, not a replacement --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
Transcribe →SEO Is Not as Hard as You Think
Apr 600:08:36Tap to summarizeMeredith's Husband breaks down why SEO and AI search sound so confusing and why the confusion is mostly by design. The SEO industry benefits from complex-sounding language, but the rules behind all of it are common sense. This episode explains why no one should feel locked out of understanding how it all works.This Episode... [0:00] Introduction [0:24] Why SEO sounds confusing [1:12] Why computer people use specific terms [2:04] How SEO consultants benefit from confusion [3:18] The thin line between expertise and gatekeeping [4:06] A client who valued clear explanations [5:02] How the mentoring program handles this differently [5:48] Why AI has added more confusion to SEO [6:30] AI search still uses search engines [7:24] Training data vs. live search results [8:30] Google as the foundation for all search visibility --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
Transcribe →Your AI+SEO Questions, Answered
Mar 3000:10:21Tap to summarizeWondering about AI and/or SEO?👉 Send your questions!https://www.meredithshusband.com/podcast--This Episode...Meredith and her Husband tackle listener questions about AI and SEO. The episode covers whether tools like ChatGPT do SEO on their own, why content still matters with AI & "Zero Click Search" and what website owners should do differently right now to better prepare for AI search. Questions this episode: [1:08] Can AI tools like ChatGPT actually do my SEO for me? [3:17] If AI search gives people the answer without clicking through to my site, what's the point of having content? [6:47] What should I actually be doing differently with my website right now to prepare for AI search? --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
Transcribe →Rank Faster by Starting With What Works
Mar 2300:09:58Tap to summarizeMost SEO advice, including what AI suggests, starts with picking a keyword and trying to rank for it. That approach works against how Google actually evaluates your site. This episode breaks down a smarter strategy: build on what Google already thinks you're good at, then expand from there. A real-world case study shows how one blog became a full content hub that drove qualified traffic for years.Timestamps [0:00] Introduction [0:35] How AI changed the SEO workflow [1:20] Where AI gets strategy completely wrong [2:15] The common mistake of targeting unranked keywords [3:25] Going with the flow instead of against it [5:50] How competitor research actually works [7:00] A content hub case study [8:45] What to do when starting from scratch [9:50] Why imperfect content beats no content --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
Transcribe →How To Move From ChatGPT To Claude Without Starting Over
Mar 1600:16:40Tap to summarizeIf you've been using ChatGPT and you're thinking about switching to Claude or another AI model, the biggest obstacle isn't the technology. It's the time you've already invested. This episode covers why people are leaving ChatGPT right now, why staying on the sidelines entirely isn't a real option, and the practical methods available for moving your personalization and workflows from one AI model to another without starting from scratch.Timestamps[0:00] Introduction[1:15] Why people are switching away from ChatGPT[3:30] The AI ethics and military controversy[5:45] Why ChatGPT is better at design (and the tradeoff behind it)[11:00] Why avoiding AI altogether isn't a real option[13:45] The challenge of switching[16:00] Method one: copy and paste a single chat[17:30] Method two: migrate project rules[19:00] Method three: account vs. memory import[21:15] How to ask AI for help switchingThe Claude Memory import feature!https://medium.com/ai-software-engineer/claude-just-launched-memory-import-now-you-can-cancel-chatgpt-faster-67d53ebacddb --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
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