Growing a Brand in Unspoken Spaces featuring David Gaylord

In this episode of Message Received, host Jennifer Madigan speaks with David Gaylord, Co-Founder and CEO of Bushbalm, about what it takes to build a brand in a category most people aren't comfortable talking about. They explore how Bushbalm found its voice through in-person conversations with early customers, why high engagement doesn't always mean positive brand impact, and how the company has evolved from UGC-driven marketing to intentional, visually compelling branded content.