What It Takes to Move people featuring Erin Benjamin

In this episode of Message Received, host Jennifer Madigan speaks with Erin Benjamin, Executive Vice President, Advocacy & Strategy at the Ottawa Board of Trade, about what it actually takes to move people and make change happen. Drawing on decades of advocacy, including her time as founding President and CEO of the Canadian Live Music Association, Benjamin shares how the first-ever economic impact study of Canada's live music sector helped shift the industry from a nice to have to a must have in the eyes of government. They explore why common ground is the starting point for any coalition, how relationships and reputation shape whether your message lands, and why she believes collaboration is Ottawa's biggest opportunity right now.