In this episode, Marina sits down with Bry Gossert (VP of Sales at AICE) to unpack the tool that’s changing how entrepreneurs (especially network marketers + busy mom business owners) build community, track engagement, and follow up with confidence.

They talk about why social platforms are no longer reliable for visibility, why Facebook groups are losing their power, and how AICE “Campfires” create an owned community experience — plus the real game-changer: knowing exactly who clicked, what they watched, and what they’re interested in so you can stop chasing cold leads and start serving warm ones.

What You’ll Learn

Why your audience isn’t “ignoring you” — they literally might not be seeing you
The shift from “posting more” to owning your ecosystem
What AICE replaces (or simplifies) for busy entrepreneurs juggling 10+ apps
Why DM follow-up is feminine leadership (not spam)
How Campfires solve the “get back with the person who invited you” problem
How interactive video + tracking creates more sales with less time
Why mobile-first matters for customers (and the next generation of leaders)
How to build a community that’s not controlled by algorithms

Key Moments / Timestamp Outline (Use/adjust to match your final edit)

0:00 — Why Marina brought Bry on (and why this episode is basically about AICE)
3:00 — Bry’s background: 25 years in network marketing + building identity outside the company
10:00 — The real problem: social media now dictates businesses (instead of serving them)
16:00 — What AICE is (in normal human language)
22:00 — Campfires: leaving Facebook groups without losing community
27:00 — The “get back with the person who invited you” problem… solved
33:00 — Interactive video + buttons + attribution = clean customer journeys
39:00 — Tracking: see who watched, clicked, and what they care about
45:00 — YouTube cleanup: remove suggested videos, comments, distractions (but keep views)
52:00 — Pricing + why AICE is built for the woman who needs $500 in groceries
58:00 — Final message: stop being a slave to algorithms — own your ecosystem

Favorite Soundbites / Pull Quotes (Great for Reels + Email)

“Social media has become our mentor… and that’s not right.”
“Every business that sells something has follow-up.”
“It’s not spam. It’s service.”
“Technology doesn’t make life easier — it makes us busier. So the tool has to simplify.”
“You can build relationships online, but you can’t stay in monologue mode forever.”
“If I can see what you’re clicking… I can serve you better.”