Black Friday came from big-brand retail marketers seeing an opportunity to leverage a cultural event to make money. So when small businesses try to replicate and compete they run into trouble.

Small businesses don't have the economy of scale big businesses do
Small business blindly follow big business strategy - big biz may be going on sale to capture share of market, or move dead stock. So 70% off makes sense for them. This does not work for small biz.

So… how do small businesses make Black Friday work for them? Listen to this episode to find out how to use meta ads to make sure your business wins this Black Friday Cyber Monday holiday sales period. Megan covers how to:

Understand what role BF will play in your business plan
Understand your number so you don't grow yourself to death
Plan your offer so it works for your business
Time it properly
Create intentional messaging.
Use ads effectively and avoid overpaying at the busiest time of year
Plan to win

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Learn more about your host:

Megan Winter is a meta ads expert, an experienced ADMA and AMI-awarded marketer and founder of Lume Marketing.

As an early-adopter of digital marketing and social media advertising, she has consulted to global brands owned by Heineken and Lexus, has taught hundreds of small business owners at The Facebook Ads Academy, and presented on digital marketing at Bond University.

Now, her passion is helping ethical, purpose-led brands achieve more income and impact with high-performing meta ads.

Connect with Megan on Instagram @meganwinter or LinkedIn