What does scaling with Meta ads look like behind the scenes?

In this episode, I sit down with Claire English from The Unteachables to talk about what really happens when an established, purpose-led business finally decides to stop relying only on organic marketing and start investing in profitable Meta ads.

We talk about the mindset blocks around money, scaling, visibility and growth, especially for founders who genuinely care about people and don't want marketing to feel manipulative.

If you've ever wondered how much should I spend on Facebook ads, whether Meta ads actually work, or if ads can help you scale sustainably without burnout, this conversation is for you.

Learn more about working with Lume Marketing

● The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now.

● Hire us to run your ads

● Learn how to run your own ads

Claire shares how she built a hugely successful business organically over five years before joining my Meta ads training program, and what happened next blew both of us away.

We talk about the reality of scaling a business with Facebook and Instagram ads, the fear of spending money on ads for the first time, and what it looks like to move from six figure years to six figure months with a clear Facebook ads strategy.

We also get into the difference between growing a business and scaling one, why purpose-led growth matters, and how Meta ads can create more impact, income and freedom when used strategically.

One of my favourite parts of this episode is hearing Claire explain what scaling her ads gave her beyond revenue: more certainty, breathing room and the ability to support thousands more teachers without needing to be permanently glued to Instagram.

If you're a founder, educator, coach, service provider or product-based business owner trying to work out whether Meta ads are the next step for you, this episode will help you understand what sustainable business growth can really look like. It's also a reminder that there's no overnight success. The businesses that scale well usually have strong foundations first. Ads just help fan the flames.

What's one belief about money, marketing or Meta ads that you've had to work through in your own business? Come chat with us over on Instagram at @lumemarketing

Contact details mentioned:

● Connect with Claire and The Unteachables on Instagram, LinkedIn or via their website

● Connect with Lume Marketing on Instagram, Facebook of via our website

● Megan Winter on LinkedIn

● Ripple Festival

Resources

· Should you run your own ads or partner with an agency? Take the quiz here to find out.

· 10 most common Meta ads red flags, and how to avoid them. Download for free here.

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