My guest today is Richard Shotton. Richard is the founder of Astroten, a consultancy that applies behavioral science to marketing. He regularly runs training session with brands, big and small, using insights from behavioral science to help solve their problems.

The topic is his co-authored book Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands.

In this episode of Trend Following Radio we discuss:

Reciprocity and perceptual fluency in behavior
Apple's use of behavioral science and concrete language
Simplicity and clear communication
Ethics of behavioral science in business and society
Scarcity, specialization, and brand positioning

Jump in!

---

I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!