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Beck Lover
What I regret the most about losing my brother, for example, wasn't just the loss of him. When I look back now, it's like, oh, my God, I lost three years. Three years of my life in sorrow.
Mick Hunt
Yeah.
Podcast Host
Welcome to Mick Unplugged, the number one podcast for self improvement, leadership, and relentless growth. No fluff, no filters, just hard hitting truths, unstoppable strategies, and the mindset shifts that separate the best from the the rest. Ready to break limits? Let's go.
Mick Unplugged
Ladies and gentlemen, welcome to another exciting episode of MC Unplugged. And I'm excited to be in person, in studio with someone that I've looked up to forever. He doesn't know this. He's about to hear it for the first time on how he inspired me to really go deep in my podcast. We're talking to the former head leader. He told me he did everything timeshare. He was the timeshare guru, the ethical timeshare.
Beck Lover
We're talking very rare breed.
Mick Unplugged
My man, Mr. Beck. Lover back.
Mick Hunt
How you doing, brother?
Beck Lover
Mick. Nice to see you, brother.
Mick Unplugged
Good to see you.
Beck Lover
Welcome to the Big Apple.
Mick Unplugged
Long time coming.
Beck Lover
What's left of it.
Mick Unplugged
Long time coming.
Beck Lover
Couple big bites got taken out of it the last four years, but we're trying to put it back together.
Mick Unplugged
Going to put it back together. I believe in us.
Beck Lover
God will.
Mick Unplugged
I believe in us, man. So, so much I want to talk to you about, but I wanted to tell you, man, face to face, brother to brother, you're one of the people that inspired me when I started the podcast to really be myself. Because if there's anything about you, you're yourself unapologetically. And so I said, wait a second. This is my podcast. I can do what I want, talk about what I want with no repercussion. And it was after listening to like 10. I binge listened to, like 10 of your episodes and I said, I can be me. It's okay. No one controls me on what I do. This is my voice. And I want to thank you to your face for giving me that.
Beck Lover
I mean, you sure you didn't you listen to my episodes lately? You might turn it off and say, this guy's out of his mind.
Mick Unplugged
But that's why I love you. That's why I love you. Sometimes we got to be out of.
Beck Lover
Our mind talking about the Comeback team.
Mick Unplugged
Absolutely.
Beck Lover
Nice interview.
Mick Hunt
Yeah.
Beck Lover
We're going to launch season two soon, man. Yeah, I really miss that work.
Mick Hunt
Yeah.
Beck Lover
You know, speaking of podcasting. Right.
Mick Hunt
Yeah.
Beck Lover
It's what brought me and you here and When I started that show five years ago, almost six years ago, at the age of 30, what am I? Minus seven. So 37 years old, I just walked away from a very lucrative career selling timeshare in New York City.
Mick Hunt
Yeah.
Beck Lover
And I wasn't happy in life. I wasn't happy with the work I was doing. I was happy with the money, but I wasn't happy personally.
Mick Hunt
Yeah.
Beck Lover
And when I started that show, I really, first of all, didn't have any experience as a podcaster. I had no experience in production. I knew I could talk because to succeed in sales for 20 years, you got to be able to talk. Right? Right. If you can't talk, you're a starving salesperson.
Mick Unplugged
Yeah.
Beck Lover
Okay. So I knew I had the ability to talk. I knew I had the ability to connect with people. And I said, okay, I know I have the skill that's important for podcasting the rest of the stuff. I'm going to learn how to do it. And I launched the comeback team with. With nothing, man. Nothing. What gave me a little bit of morale in the beginning was I. You know, the first season, I went from. And this is where sales comes in.
Mick Hunt
Right.
Beck Lover
Sales. I'm telling anyone, I'm looking at the camera. I don't care. If you don't want a career in sales, it is a skill you must learn in life.
Mick Unplugged
Absolutely.
Beck Lover
You have to learn.
Mick Hunt
Yeah.
Beck Lover
Because you're going to have a very mediocre life if you don't. And what do I mean by that? It's not about trying to sell someone and do a hard sale, and it's just really learning how to listen, which I struggle with at times, Rick. And how to connect with people.
Mick Hunt
Yeah.
Beck Lover
And that's really what sales is in essence. Right. Listening, understanding, looking for what they need might be on both sides. Like, what do I need from this person? What do they need from me? And is there a way we can connect? I mean, that's sales in essence. Right?
Mick Hunt
Yeah.
Beck Lover
To not learn this skill of how to ask the right questions, when to ask, when to speak. It's not like if me and you both got the same words in a word bank. Right. Let's say that we each got 100 words, and they're the same exact hundred words. It's like chess. We both get the same pieces, but how we play them can determine whether we're going to succeed or not, or if you're going to make the sale or not, or connect or not. Everybody's different. How they might react to words is different. Their humor is different. Right. So you could say one song, one thing that a hundred people find funny, but this one person takes offense to it. So, you know, when we're communicating, these are things that, you know, a salesperson, I think with time, through baptism and fire, there's a lot of people I pissed off, brother.
Mick Hunt
Yeah.
Beck Lover
And not intentionally, you know, especially in timeshare. It's a very intimate meeting where you're going back and forth and back and forth and. And you know, people can get angry, man. You know, and you're pushing them. It's high pressure, so. And you would be foolish not to learn how to know. At least learn about the process of sales.
Mick Hunt
Yeah.
Beck Lover
It's life changing wholeheartedly. Really is.
Mick Unplugged
Wholeheartedly.
Beck Lover
So I started the show and I convinced. I went from begging him to like just come on the show to. He actually ended up co hosting for like the first season was Arthur Noscarella from the Sopranos. You've seen him in a lot of big movies. Cop Land was Stallone, and he was in Billions, which I love that show, but I don't like how it fizzled out.
Mick Hunt
Yeah.
Beck Lover
You ever watch. I don't really watch a lot of tv.
Mick Hunt
Yeah.
Beck Lover
But Billions was a show I love because it kind of born the whole New York dynamic. Politics, the corruption, the blurring of the lines. I thought it was very, very well put together show.
Mick Hunt
Yeah.
Beck Lover
With Bobby Axwell and all that. He disappears with the plane. Right. So Arthur was on a lot of these big shows and I met him smoking cigars and convinced him to come on. And then he's like, you know, I kind of like this. And then. And then, you know, then 20, 19, everything closed.
Mick Hunt
Yeah.
Beck Lover
So nothing else was going on. So he stuck around for a while because they weren't shooting. So. So it was like, you know, I believe. I truly believe this, your destiny. Yeah, there's free will, but some of it's written for you too. Meaning you got to take some steps, man. And then the rest, you know, God. God opens the doors for you.
Mick Hunt
There you go.
Beck Lover
But to hear what you told me, man, I can even believe that you even. You got more followers than me, man. You know, how the hell did I inspire you? You know?
Mick Unplugged
Hey, but it's the God's honest truth, man. And I meant that from my soul.
Beck Lover
Were you on Clubhouse?
Mick Unplugged
No, not at all.
Beck Lover
I was a legend on there. So they threw me off.
Mick Hunt
Yeah.
Mick Unplugged
You know, they threw me off with you.
Mick Hunt
Right.
Mick Unplugged
Like, you get thrown out of everywhere.
Beck Lover
Well, Clubhouse, you know, I think they got theirs though. You know, Yeah. I got thrown off, not because of what I was saying, because I was allowing people to speak correct and have open conversation and push back what was happening, you know, in 2019, which I did not agree with, the way they handle things. And I felt there was a lot of shady things going on, which I think time has proven. If anyone has a half a brain can see that something just wasn't right about the last five years of our lives, whether it's New York, the fact that Governor Cuomo, no offense, I don't know if people support him. My best friend was just with him yesterday. Would even entertain bringing this guy back. And I'm not here to get into politics. I hate it. But I also talk about it, but not on your show. I can't believe this guy's even running. Did we forget why he stepped down? Like, whatever. And do we forget about whatever? Leave that on the side. So for me, you know, to hear that come out of your mouth, man, and that. That's actually what kept me going. And what's weird, Mick, is I went from being a host of my own show that was kind of like, no one really knew.
Mick Hunt
Yeah.
Beck Lover
To now I'm the guest that everybody wants on their show, man, which is crazy. And my. Even my followers were like, bro, we don't care about your guests. And I've had some big guests, man. I've had Rachel Ray. I've had Carol Baskin of Tiger King. I'm talking about when the show popped, I was like, one of the first interviews she ever did.
Mick Hunt
Yeah.
Beck Lover
I've had havoc of mob, Deep, legend of hip hop. I mean, I love the guy.
Mick Hunt
Yeah.
Beck Lover
And I go from. From doing these interviews till everyone's like, man, we don't care about the guest. We don't. We just want to hear you, Ran. I mean, you want to hear me?
Mick Hunt
Yes.
Beck Lover
They're like, yeah, we want to hear you, man. You, you, you. You inspire us. I'm like. And I start getting emails from people because that, you know, my first podcast really was about trying to inspire people to never give up, no matter what you've been through. I've been through a lot of, you know, listen, this is not a competition of who's had a more trag.
Mick Unplugged
Right.
Beck Lover
Eventually, I don't care who you are that's coming knocking. One day you're going to lose something that's irreplaceable, someone you love. That's only a matter of time. A mom, a dad, a brother, God forbid, you know, a friend, whatever it is. If you're going through a great time in your life. It's only a matter of time before the darkness comes, the sadness comes, and sometimes it catches us off guard, and a lot of people don't know how to handle it, and they don't know how to get back up. And what do they do? They turn towards ways of numbing the pain.
Mick Hunt
Mm.
Beck Lover
It carries over into their work life, you know? So, speaking of timeshare, when I was doing it, it's a very intense job. You're doing two to three presentations a day. You got 90 minutes to convince some person who doesn't want to be there. Okay.
Mick Unplugged
We got the free room to go to the timeshare.
Beck Lover
You have. The company has, in essence, bribed them. Right. To come and listen to you tell them why they need to spend between 30 and $120,000 in 90 minutes. Most people don't buy a car in that amount of time.
Mick Unplugged
Right.
Beck Lover
Okay. That they want and that they're willing to spend more money on to buy. And what's the mindset of the customer in timeshare billboards on the way there? Do you own a timeshare? Are you looking to get rid of it? They put on the radio, do you own a timeshare? You trying to get out of your timeshare sucked? Okay, so. And they had to be bribed. Literally. You know, made a really good offer to say, hey, you want to come spend two nights in New York City? We're only going to charge you 150 bucks when the room rate 700 or 500.
Mick Unplugged
Right.
Beck Lover
But you have to come and listen to Beckford. An hour and a half. Yeah, okay. And they're coming in very standoffish, close. Listen, I'm just going to tell you right now, whatever you say, whatever you do, we ain't buying. Those were the easiest ones. They were like shooting ducks in the barrel. Okay. Those clients would come in. I'm telling you, no matter what you say, no matter what you do, we're not buying nothing. I'm like. And I swear to God, Mick Hunt, I swear to God, I would say, sir, in about 90 minutes, when you're signing the paperwork, you're going to be like, damn, he was good. Right to their face, bro.
Mick Unplugged
You told me that. Like, I was that person.
Beck Lover
I.
Mick Unplugged
For those that don't know, I came to see Beck. I was a timeshare. It's like, beck, man, I'm not buying a damn thing, bro. Like, I'm counting down 90 minutes, and Beck said, I'm going to leave this paper right here. Eventually you're going to come back 20 years later, I still have a timeshare.
Beck Lover
Do you? You've seen it in action.
Mick Unplugged
Yes, sir.
Beck Lover
So now there is a thin line, right? Pitching heat.
Mick Hunt
Yeah.
Beck Lover
Sizzling too much, flat out line. And I've seen in the industry, and that's why the industry is. It's really not the product's fault. The reason timeshare has such a bad reputation out there is because of all the dishonest salespeople of misrepresenting what the product does just to get a sale. I'm happy in my entire career and I worked for the big three, brother. I worked for all of them. I worked for Marriott, Hilton. Okay. Very short time period with Wyndham. Okay. And I'm happy that in my career that I did there, it wasn't, you know, long, about seven years in that world. Never once did I have someone ever come back to me and say, you lied to us or you did this or a formal complaint. The only letter I ever got in my entire career in timeshare was the guy wanted a two bedroom. And in New York City, the units operated like two bedrooms. But they weren't.
Mick Unplugged
They were.
Mick Hunt
Yeah.
Beck Lover
And I told them this and they saw it and they still purchased it. But he's like, nah, I changed my mind. It's not Beck's fault. That was the worst letter I ever got in my career. And one of the most high pressure environments you can be in.
Mick Hunt
Yeah.
Beck Lover
And. And as a salesperson in that, in that world, the stress at a timeshare, this is what breaks a lot of them, brother. You're on a wheel. Right. And it's called value per guest. So I see X amount of presents, you know, customers a month. I get a rank.
Mick Hunt
Yeah.
Beck Lover
And the higher my rank is, the more often I go out. The more often I go out, the more money I can make.
Mick Hunt
Yeah.
Beck Lover
So if I'm not closing, eventually I fall off the wheel. I'm dead, I'm done. I'm not earning a living. There's no salary.
Mick Hunt
Yeah.
Beck Lover
So it's a very intense process. So you were considered good if you had like a value per guess. It means every time you shuck a hand. The company was making three to four thousand dollars. That was considered good.
Mick Unplugged
Okay.
Beck Lover
Because averaging like seven to ten, twelve. Wow. Thousand dollars every time I shook a hand.
Mick Unplugged
Wow.
Beck Lover
Okay. They didn't want me taking off.
Mick Unplugged
Right.
Beck Lover
But it came from being baptized out of fire also. Because what happened was I started with like 100 people and within Three months. There's only five of us left. Okay. That's how many people survive in that industry.
Mick Hunt
Yeah.
Beck Lover
And there's a lot of corruption in that game. The managers that control the industry because they have their team in there, their friends, they look at the new guys as expendable. Yeah. So they would do a lot of feeding. So, like, let's say a tour came in from Beverly Hills, and then one came in from Bangladesh. It's not the stereotype, but just that the amount of money someone's going to have from Bangladesh or Albania, where my family comes from, compared to Beverly Hills is night and day.
Mick Hunt
Yeah.
Beck Lover
So Beverly Hills comes off the elevator. They would give it to the people that were already there long before me. Didn't matter how good I was. They were all boys. They were all in on it.
Mick Hunt
Yeah.
Beck Lover
Okay. And they were giving me tours that most people couldn't close. And I got angry. That's like the Albinian in me. I wanted revenge. I said, you think you're gonna. You think you guys are gonna eliminate me?
Mick Hunt
No.
Beck Lover
I'm gonna outsell all of you.
Mick Hunt
Yeah.
Beck Lover
And that's what I did.
Mick Unplugged
Damn.
Beck Lover
Back. I became unstoppable.
Mick Unplugged
Yes, sir.
Beck Lover
But the hardest part of my career wasn't that. It's that during that time period, I lost somebody.
Mick Unplugged
So that's where I wanted to go. Right.
Beck Lover
Sounds very close to.
Mick Unplugged
Let's talk about devastating. Let's talk about tragedy and overcoming and what that's like. Because you still have mouths to feed. Right. Like, you still got to go through it. And I think resiliency is one of the superpowers that you have. So let's talk about that, man.
Beck Lover
Having kids makes you a super. A super person, I think, you know, if you're not putting your kids first as a parent, there's something wrong with you.
Mick Hunt
Yeah.
Beck Lover
As down as I was, and I was down, man. So I lost what I call my brother. And there's sick people out there that tried to even attack me publicly, saying, he wasn't your brother. He's not your brother. He's your mom's brother. Stupid. This guy raised me right. My mom's brother was only 10 years older than me. He was like my older brother. He took me everywhere.
Mick Hunt
Yeah.
Beck Lover
He was like my mentor. He paid for every. This guy took me everywhere. He gave me the name Beck Lover. I literally have this name because of him. May he rest in peace. He gave me this name making fun of me, because I was into hip hop when I was younger and I was rocking the MC Hammer stuff, you know, the big pants. And sees me, he's like, yo, yo, Beck Lover. And I like. I'm like, damn. I like. I swear to God, I was like, fifth, sixth grade. I was like, I like the sound of that. So I was like, yeah. I saw some people call me Beck lover. He literally gave me that name and then became a nickname.
Mick Unplugged
Wow.
Beck Lover
And now the world knows me by it, but. So I was very close to this person. And I lost him suddenly in a car accident Right. At the age of. He was 42. I was only 31.
Mick Unplugged
Okay.
Beck Lover
And it was devastating. I had been through horrible things in my life. And I lost family in the kosovo war in 1998. I lost about 28 people.
Mick Hunt
Wow.
Beck Lover
Okay. Cousins and their cousins, and I spent every summer with them. And it was in the Republic of Kosovo, which at that time was a part of the former Yugoslavia, which erupted into war in the 90s. And you had Bosnia and Croatia and then Kosovo. And I lost a lot of people, man. So I know what it's like to get a phone call and find out 28 people that you love and care for, your family that you see every summer is wiped out. And that's a devastating thing to go through.
Mick Hunt
Yeah.
Beck Lover
I was underneath the World Trade center when I got hit. Right. At the age of 19. I went to Pace University right here in downtown Manhattan. E train, last stop, World Trade Center. So I know what it's like to come out thinking the world's like, you know, going into the subway and the world's normal, and you come out 15 minutes later and you're like, did I just go through a portal?
Mick Hunt
Yeah.
Beck Lover
Like, did I just go through a time warp? Like, where the hell am I?
Mick Hunt
Yeah.
Beck Lover
Because it's snowing outside, but it's September.
Mick Hunt
Yeah.
Beck Lover
And it's not snow. And I'm looking up and I see people start jumping off buildings. Right. So that's how my day started at the age of 19. So I've seen a few things in my life, but putting that all together. Losing Nikki for me was like atomic bomb, one of my life. Wow. It was the most difficult thing I've had to deal with because of the. How close and how important he was to me. And I couldn't picture life without this guy anymore because he was so important to me.
Mick Hunt
Yeah.
Beck Lover
And helped me shape a lot of my. Then he gave me a lot. He's the one that always told me, what are you doing, man? People love you. You're wasting your talent. Why are you working? Go, go, Into Hollywood. I said, but I only want to be in that. He's like, dude, you belong in front of a camera.
Mick Hunt
Yeah.
Beck Lover
What are you doing? People love you. You inspire people. You make them laugh. You make, like, people love you, man.
Mick Hunt
Yeah.
Beck Lover
And then, you know, losing him in, it just. It was devastating, brother. You know?
Mick Unplugged
So walk us through the steps of.
Beck Lover
So I was at work.
Mick Hunt
Yeah.
Beck Lover
Yeah. So, you know, I'm going to work in the morning. I take the ferry into the city. There's traffic in my town. There's never traffic like that. I'm like, what's going on? Somebody died on River Road. I'm like, who the hell dies on River Road? Make the story short. I'm going around my own brother, not even realizing it's him.
Mick Unplugged
That's him.
Beck Lover
I get to work, and at this time, I worked for Hilton and the. The biggest hotel in New York, the Hilton on 54th or whatever it is right here on 6th Avenue. That's where Trump, the first time he won, he held his.
Mick Unplugged
Yeah.
Beck Lover
Acceptance speech there. So I get up to the penthouse, because that's where they would sell the units. And I get up there, and then I see all my family calling me at the same time. This is not good. Something bad's happening. The fact that my aunts are all calling me. They never even call me.
Mick Unplugged
Right.
Beck Lover
Something's wrong. So I pick up to, like, get to your uncle's house right now. I'm like, what do you mean? Like, just get to his house now. I'm like, can you tell me why? They're like, I don't want to tell you over the phone. I'm like, okay, so I already know someone's dead.
Mick Hunt
Yeah.
Beck Lover
I'm praying at the time it's my grandmother, maybe. So, you know, but in my heart, I'm like, it's probably him, man. It can't be him. And make the story short, man. I'm, like, frenzied. I don't know where I'm going. I get downstairs, I'm trying to hail a cab. This is like, you know, before Uber really took. Took over.
Mick Hunt
Yeah.
Beck Lover
And I make it back, and, you know, I'm in the cab, and then my other cousin calls me. Hey, man, Nikki's gone. I said, dude, I just went crazy punching the roof nuts. The poor cab guy, man, he's like, brother, are you okay? I said, nah, man, I'm not. I'm sorry, man. Just get me to the ferry, man. And I went back home years, Mickey. You know, people go through a hard time in Life.
Mick Hunt
Yeah.
Beck Lover
And I understand. Sometimes it's weeks, sometimes it's months. Sometimes it's years, brother. For you, sister. For you, it might be decades.
Mick Unplugged
Wow.
Beck Lover
But you never give up, man.
Mick Unplugged
That's it.
Beck Lover
You can't. And to say that I didn't feel like I had. In some ways, I did. I felt like I did. I'm inside of a man cave. I was never an introvert. During this time period, I became fully introverted. It's crazy. It was like the complete opposite of who I am. That's how you know something's wrong with Beck.
Mick Unplugged
Right.
Beck Lover
This is a guy who will talk to anybody.
Mick Hunt
Yeah.
Beck Lover
Anywhere, anytime. And now he doesn't even want to talk. And now, let alone I got to go sell timeshare. And I used emotion as a weapon.
Mick Hunt
Yeah.
Beck Lover
In sales.
Mick Hunt
Yeah.
Beck Lover
I mean, I was lethal with it. And now I'm like. I'm like. I go from being one of the top sales reps to about to lose my job. I'm literally 90 days in, because you get three months in that they give you three months to pick up. And everyone felt bad. Everyone knew what had happened. Like, they're like this rock star. It's like, what? Like, you know.
Mick Hunt
Yeah.
Beck Lover
My managers felt bad. Everyone felt bad for me. And they're like, shit, man, we're gonna lose him. You know, like, we're gonna lose. Clear. We're gonna lose. And I'm on my last knees, man. And I remember that time. And it was. It was rough, bro.
Mick Unplugged
Wow.
Beck Lover
I couldn't control the emotion.
Mick Hunt
Yeah.
Beck Lover
So where I would try to get it out of my clients, it was. Mine was coming out too much. I'm the one crying on the table. I would make them listen. And hard sales. I'm sorry. Make them laugh, make them cry. Either way, they will buy. The problem was I was the one crying, so it was crazy, man. And. And then, you know, something kind of came over me, man. I heard him. His voice. He's like, don't. He always told me, never give up.
Mick Hunt
Yeah.
Beck Lover
I the tiger. He would always say that to me. I the tiger. Nikki. I'm looking at my kids pictures, and I don't know what happens, brother, but I go on a freaking rampage, bro. I broke, like, sick record that month. Like, I. So I'm on, like, final warning, about to be fired. So, like, I sold a half a million dollars that month. I made, like, 50 racks. I saved my job.
Mick Hunt
Yeah.
Beck Lover
And I came back out of the abyss, but I wasn't healed yet. But at least I had gotten back to the point where I could work. There was something therapeutic about work. I think a lot of times when people go through tragedy, they go into isolation. I think that's where you become devastated. It's okay to pull back for a little bit, but for not too long, because if you do, you can go into a very dark hole, and it might be very hard to come back up. And I know because I kind of did that. So I think having the routine after tragedy, you know, as hard as it is to go to work and, you know, friends, like, let your friends talk to you, man. You know, you need people, man. We're social creatures. That isolation destroys us, man. You know, even these podcasts, you know, like, what you're doing right now, there might be one person listening to this right now that changes their life. Mickey.
Mick Hunt
Yeah.
Beck Lover
And the impact, you know, and I'm sure you get messages all the time. To me, that's what kept me going throughout all of. It's always the thought of, I can't give up. So many people before me didn't give up. My family, I saw them after the war, they lost everything. People died. They didn't give up. How am I going to give up over this? How can I be the one that gives up? Grandfather, great grandfather did 28 years in a communist prison. He didn't give up. How am I gonna give up? Yeah, yeah. Like, shame on me if I give up, because we're gonna die anyway. And when you realize the great equalizer that, hey, no matter what, we're all gonna die every single. So wherever they are, I'm going, and we might as well go out swinging. And then that kind of breath, you know, and faith. I do have faith in the Creator. That breath is kind of what. What led to all of this, which is why we're here today. That's why I started the Comeback team.
Mick Hunt
Yeah.
Mick Unplugged
So for the listener reviewer right now, that's going through something, whether it's tragedy, it could be divorce. It could be.
Beck Lover
That's another right. Divorce is devastating. I don't think people understand until they've been through. It's devastating.
Mick Unplugged
Yeah. So for that person that's going through something right now, like, what's some advice you want to give them?
Beck Lover
You got to understand, like, these things are going to happen, man. And you're not the only one going through them. And so many people have gone through them, are going through them, and will go through them.
Mick Unplugged
Yeah.
Beck Lover
You're not here forever. You can't let this one or two events dictate the Rest of your life. You know, having a purpose for life, man. Like, really having a purpose. Like today when I, you know, came into the city, you could see it in people's faces, man. You know, there's two types of people that wake up in the morning. There's the ones that look miserable. They're like, man, you can see them. They're at the bus stop. They're going to a job that they don't want to go to. Then you have the ones that seem a little bit more alive and Right.
Mick Hunt
Yeah.
Beck Lover
And you can. To me, I've always said those are the bosses, those are the workers.
Mick Hunt
Yeah.
Beck Lover
You know, having a purpose for your life, it's not just about money, Mick. For money. I would have stayed working in timeshare the rest of my life. I made a great living there.
Mick Hunt
Yeah.
Beck Lover
I was not happy. So until you find a purpose for your life, and if you can't find it for yourself, then find a purpose for other people, man. Give some meaning to your life, man. So when I said earlier, like, my kids. So, yeah, I'm going through tragedy and trauma, I like. But I. So I put myself. My kids need me. I gotta. I gotta get through this. You gotta have a why, right?
Mick Hunt
Yeah.
Beck Lover
Like the great say, like Les Brown and Eric Thomas. You gotta have a why. What is your purpose, man? Is it just to make money and then that's it? Like, okay, maybe you don't have kids. Like, whose life can you make better?
Mick Hunt
Yeah.
Beck Lover
Because if you're not, you're being selfish, and then maybe that's part of the reason why you're having a hard time.
Mick Unplugged
That's it.
Beck Lover
Find a higher purpose, man. Life is so damn short. Fight for something, man. If you can't fight for yourself, fight for someone else.
Mick Unplugged
Exactly.
Beck Lover
It's kind of always been my. My. My approach with. With this type of stuff.
Mick Hunt
Yeah.
Mick Unplugged
And you. You kind of just went to where I was going to ask you next, because, you know, I talk about your. Because that thing that's deeper than your why. Like, that real reason, and it shifts over time.
Beck Lover
Right.
Mick Unplugged
So if we were to say today for Beck, lover man, what's your because? What's that thing that keeps you pushing and going through?
Beck Lover
So things have really transitioned in the last couple of years. So I never went into podcasting to really get political. It was actually the one subject matter that I was kind of avoiding. People will look at my content. I'm like, this guy's full of crap. No, go look at my first season of my podcast. Yeah. Then Something happened in 2019, where I kind of got, you know, galvanized because I didn't like what was going on. Okay. And I'm not, just for the record, not Republican or Democrat.
Mick Unplugged
Right.
Beck Lover
I believe is an illusion if I was to be classified. Yes. I'm someone that leads towards conservative values, family and all that stuff and business and God and blah, blah, blah. But I don't believe in ramming it down people's throats.
Mick Unplugged
Right.
Beck Lover
So I end up going on the Danny Jones podcast, huge podcast, and I'm there to talk about just random stuff. And somehow religion came up. And, you know, I am Caucasian, but I'm of the Muslim faith.
Mick Unplugged
Right.
Beck Lover
So I'm not stereotypically what you would classify. And the ignorance that a lot of people have as what a Muslim would look like.
Mick Unplugged
Right.
Beck Lover
They're usually someone with a huge beard and a turban around their head, and they talk like this. And, you know.
Mick Hunt
Yeah.
Beck Lover
So I've always, you know, and coming from an Albanian background and. And seeing what my family lived through during the occupation of Kosovo under the brutal Serbian regime under Milosevic, and just knowing what it's like to see that and learning about it as an American, what happened to the African American community here. I was always, like, inspired by these people who would push back against that type of evil. As a child, I watched the movie Gandhi, like, 20 times. The movie Gandhi. And just these social injustices that have existed have always spoken out against, but just never really publicly like on the Internet. Yeah. I went to protest my whole life.
Mick Hunt
Yeah.
Beck Lover
Against the Bosnian war. What was going on with my people and stuff like that. Right. So going on these shows kind of. That came out of me, and it just broke the Internet, brother. We're talking about billions of views.
Mick Hunt
Yeah.
Beck Lover
You know, and I was going through one of the darkest times of my life. Another personal thing that I won't get into, but it was another. Because just because you went through one bad thing doesn't mean it's not going to come back again.
Mick Unplugged
Correct.
Beck Lover
Something horrible is going to happen.
Mick Unplugged
Correct.
Beck Lover
Right. Because it's just a matter of time. Right. And, you know, and make the story short. My phone's vibrating one day. I'm. I'm at a really low point right now. This is like a few years ago. My phone's going like. Like, what the hell's going on, bro? You're everywhere, bro. What do you mean? Tyrese Gibson just posted you. I'm like, tyrese, there you go, baby boy. Bella Hadid. This one, that one. Every I'm like, what the hell is going on? Like, I couldn't believe it myself, man. This went viral.
Mick Hunt
Yeah.
Beck Lover
Now it's at the point where I literally go outside, and I swear to God, I get stopped all the time, and I'm like, how? I'm like, mick Hunt got more followers than I do, man. Only got 130. There's people with my face and my name, I swear to God, online that have way more followers. Yeah. Just using my name, it's crazy. And I'm like, I got 30,000. This guy's got, like, 180. Like, on TikTok. 180,000 followers on TikTok. My name, all the content's mine.
Mick Hunt
Yeah.
Beck Lover
Why do I leave it up? Because he's clearly doing a better job, a better job of marketing me than I am. I swear to God. He's a better me than me, you know? And he was respectful. He's like, sir, I am making money with your content. I said, good. You're doing better than I am. He goes, sir, I would like to give you half the money outside. I said, don't you. I don't want nothing. I said, the fact that you had respect and that you tagged my name. Keep doing what you're doing. But there was one weirdo who was, like, literally trying to pretend like he's me. Like, I gave him, like, okay, you could post. But then I seen, like, my friends were right on me, not knowing that it's not me.
Mick Hunt
Yeah.
Beck Lover
Same picture. Just a Beck Dot lover. Not Beck. Mine's Beck lover. His is Beck Dot lover. Yeah. They're like, I miss you. He's like, yeah, I miss you, too. I said, listen, my man. I said, this is your first warning. I don't mind that you're doing what you're doing, but if you try to impersonate me, your athlete, with people I know, or even just people in general, we're gonna have a problem.
Mick Unplugged
Right?
Beck Lover
I'm gonna strike the pa. Okay, brother. I won't. It's probably some guy from Pakistan or somewhere. I don't know. Of course, the way I'm picking on the Asians today, Mr. Humanist. But they know I love them. They know I love them.
Mick Unplugged
Beck loves all back love.
Beck Lover
So, yeah, man. You know, and that's the whole thing, starting where we started from the beginning of this. Starting a podcast, not realizing what was going to happen. Having no experience. I had every reason not to. Family saying, you're stupid. What are you going through a midlife crisis? Oh, you're making a fool Yourself, my mother. Stop already. You're making a fool of us. Yeah, okay, but you know what you want to do?
Mick Hunt
There it is.
Beck Lover
We always. I knew this 10 years ago. Yeah, and what did I do? I'm living my life for everyone else. Except for me. I know the gift that God gives everyone. A gift. Most of us either, A, are too stupid to realize what it is, B, too scared to operate on it, or, you know, see. Don't believe, man. So, like, basically, you know, there's someone out there that, you know, you're listening to this, and you make the best apple pie on earth, and you don't realize that that was the get. It wasn't. To be an amazing basketball player or a public speaker is that you literally make the best apple pie in the world.
Mick Unplugged
Babe, he's talking about you.
Beck Lover
Okay?
Mick Unplugged
My wife.
Beck Lover
And how does God tell you this? Everyone tells you, hey, you know, what's her name?
Mick Unplugged
Marcy.
Beck Lover
Marcy. Marcy, I love your apple pie. Please make us want. Oh, Marcy. For the holiday, can you make your pie? Hey, Marcy, my teacher is having a bake sale. Could you. You know, can we. And that's your clues, man. That's your gift that. If only you would realize that. Heck, hey, this is my gift. Everyone has a gift. Some people, they use their looks. It is a gift. I think it's a gift and a curse at the same time. But I always knew I had a big mouth. So did my teachers. If you look it up, it says in my yearbook, most likely to have his own Talk Show. I swear to God, they knew it in high school. Now imagine they knew this in high school.
Mick Unplugged
Yeah, and I didn't.
Beck Lover
And I didn't. I always do. Yeah, and so do a lot of you. You know what your gift is, but you're too scared to go after it. You don't have to quit your job. There's so many ways to get somewhere.
Mick Hunt
Yeah.
Beck Lover
You know, I can go with a plane. I can go with a boat.
Mick Hunt
Right?
Beck Lover
It's the same thing in life. There's more than one way to get to the destination. But so many people just don't want to try, Mick. They don't want to try, brother. They don't want to try. They don't want to sacrifice watching soccer or football or whatever. This. Taking up Xbox.
Mick Hunt
Yeah.
Beck Lover
And procrastination, man, is such a dream killer. That's my greatest regret. Now, looking back at all of it. The tragedy, the success. What I regret the most about losing my brother, for example, wasn't just the loss of him. When I look back now, it's like, oh, my God, I lost three years. Three years of my life in sorrow.
Mick Hunt
Yeah.
Beck Lover
Someone gets divorced, it takes them five years to get back up. I get it, man. That heartache is serious to some people, man.
Mick Hunt
Yeah.
Beck Lover
Some people are just heartless. They don't feel sure. Okay, next.
Mick Hunt
Right?
Beck Lover
But the greatest regret. If you're young and you're listening to Mick's show right now, the greatest regret you will have in this life. I promise you. Two, Three of them. One. It's not going after going after it. Taking that risk. Okay. I've failed so many times, man. I don't even care anymore. I'm, like, numb to it. I laugh now. I'm like, okay, next. I've lost construction. I've lost plenty of companies in my life. I've also succeeded. But what I'm saying is not taking the risk, not having the faith, because some of it, you're gonna have to go on faith.
Mick Hunt
Yep.
Beck Lover
Okay. If I would have paid attention to what was happening in the beginning of my podcasting career, me and you would not be sitting here right now today.
Mick Hunt
Agree.
Beck Lover
We would not have met. This Tyler in the other room wouldn't be here today. These relationships. I drove cross country. I met Rachel Ray. I'm going to her house in Italy. She's amazing. Like. Like, just by knowing, hey, I think I have this gift, I'm going to take the risk. And everyone close to me is telling me I'm stupid. You're making a fool yourself. You're an idiot. You're this, you're that. Meanwhile, I have strangers from all over the world saying, you really changed my. I mean, what you said to me caught me off guard. But, I mean, those types of messages are what kept me going, even though there was no recognition, no money, nothing. And that's why I never stopped. And I made a pact. I said, I will never stop, because to save one life is as if you saved the whole world.
Mick Unplugged
Amen to that. Amen to that, man. So I love that. You got to take risk. You got to have faith. You got to keep going. And I'm going to go back to something you talked about at the beginning. Everybody, regardless of what you do, you've got to develop sales skills.
Beck Lover
Right?
Mick Unplugged
Like, someone asked me the other day, mick, what's the greatest sell you've ever made? And I started laughing, and they expected me to talk about a financial sell. I said, you know what? My kids are adults now. My kids are 27, 24. 23. The greatest sale that I make on a monthly basis is having them keep believing in me as their father. That is the greatest sale that I make. Because as kids, right, I can tell my kids anything when they're 9, 10 years old, but when they can make their own decisions and have their own thoughts and honestly don't ever have to talk to you again, the fact that they do, that's the best sell I've ever made, is being a great dad.
Beck Lover
I got three myself too, man. And it's difficult, you know, because, I mean. I don't know. I mean, in most households, it's the daddy, I love you. Then the hormones start kicking in. Yeah. Some bodily changes start happening.
Mick Hunt
Yeah.
Beck Lover
Then it's the I hate you dad. Yeah. We've all been there. And then it's the life is so busy. Mm. And then it's the damn what my dad went through and damn. What I put him through. Where you have the self realization, you know, that I think only happens once you become a parent.
Mick Hunt
Yep.
Beck Lover
I became very humble and mortal. I say I became mortal the day I became a father.
Mick Unplugged
There it is.
Beck Lover
I was never scared of anything. I was known as a nightlife guru. Always out to 4 or 5 in the morning. I was always an amazing networker. And I think that's another thing that a lot of young people drop the ball on, even though they have tools that we didn't have. And maybe it's done more online now, but knowing how to store those resources, man, you meet these people, you get a business card. Okay. Maybe you're nowhere near that industry.
Mick Hunt
Yeah.
Beck Lover
And this is a little nugget for your audience. This is so important. Okay. When it comes to networking, you've seen me, you see, I know everybody.
Mick Unplugged
Absolutely.
Beck Lover
It's so important because you don't realize that. Yeah, you're 18, you're 19, you're 20, you're in college. You haven't figured out your life yet. Some people don't figure it out till their 40s, man. I mean, there's. It is what it is.
Mick Hunt
Yeah.
Beck Lover
When you meet these people, man, store the information, because you don't know you might need it one day. So how would I do it? Here's a little shortcut. When you meet someone, take the contacts. Write in the notes. I met Mick Hunt. Met him on 34th Street. We're at the Penn Bar. We had a drink. He told me he has three kids. They're 26, 27, 28. He has a podcast. He likes to talk about business, write as Much of that transaction you can remember. Now, 10 years from now, someone goes, man, you don't need podcasts. I go, let me check my phone. You go in your database, you hit podcast, Mick Hunt pops up. Now, you might not have spoken to me. You only met me once. Right? You only met me once. Yeah, but I have the notes. Mick, I don't know if you remember me. My name is Beck. We hung out in New York. How's your. How's your son Jimmy doing? Jimmy. Damn. This guy must know me. If this guy. Now, Mick's gonna feel stupid that he doesn't remember that he met me because I'm naming his wife his kid, he likes. You still like to drink them tequilas with the Tito's?
Mick Hunt
Yeah.
Beck Lover
Yeah. How does he remember all this? So now I have proof that we've met before, we've connected. You're gonna give me the benefit of the doubt.
Mick Unplugged
Absolutely.
Beck Lover
Storing this information. Don't be scared to talk to people. People are like jigsaw pieces, man. You meet the right one, it changes everything.
Mick Unplugged
That's it.
Beck Lover
You know? And you meet the wrong one changes everything. So be careful with what you do. But meet people, man. Talk to people, you got nothing to lose. Most people are not going to bite your head off.
Mick Hunt
Right.
Beck Lover
You know, stop being scared. You know, I love meeting people that I. I've always loved meeting people. Opening up relationships, just getting to, like. I've generally just always enjoyed meeting people. Okay, maybe I'm extroverted, but what, you know, I don't know. You. Listen, I think maybe the older you get to, you know, a lot of people let you down and people just get bitter. But I think my greatest achievement is everything I've been through. And I've had more knives rammed in me, Mickey, than a kitchen counter.
Mick Unplugged
Yes, sir.
Beck Lover
I swear to God, Mick. And always by people I help the most.
Mick Hunt
Yep.
Beck Lover
Which is you can't be betrayed by people you don't know. Can only be betrayed by people you do know and that you cared about. Right. So it's called betray. The thing I'm the most proud of, Mick, is that after all of that, I'm not bitter. I kept that part of me, the part that still likes to help people and meet people. Because a lot of times there's a lot of people that become hermits after that. They've been betrayed so many times, you can't blame them. I don't blame you. You're tired of, like, okay, they're going to be like everyone else. Same thing, dating. I've tried with 20 different women, 20 different men. I'm done dating because there's no one good for me. It's that mentality that limits so many people, not only in their relationships, but in business. I knocked on 20 doors, but try the 21st door, man.
Mick Unplugged
That's it.
Beck Lover
That 22nd door. The law of averages will kick in eventually. It always does.
Mick Unplugged
At some point.
Beck Lover
It might be the last ten door knocks out of a hundred.
Mick Hunt
Right.
Beck Lover
But people don't have the stamina, the drive, or the belief. And that's the world that we live in. The Easter Bunny generation.
Mick Unplugged
That's it. Words of wisdom. My guy, Beck lover. The guy that inspired me to truly just be me on the podcast. Mike Beck, brother, I love you more than you know, man.
Beck Lover
Well, Mick, you know, I'm happy to have met you, man. Let's do dinner sometime. And where you living at?
Mick Unplugged
I'm in South Carolina, but I'm up here a lot. I'm in the city quite a bit.
Beck Lover
Pedro looking for you. South of the border.
Mick Hunt
Nah.
Beck Lover
You know what I'm talking about, right?
Mick Unplugged
I know.
Beck Lover
Those signs were everywhere from the beginning. D.C. when we drop it. My dad was the kind of make us drive to.
Mick Unplugged
Everywhere. Yeah.
Beck Lover
New York to Orlando.
Mick Unplugged
Yeah.
Beck Lover
I must say, I enjoyed traveling through South Carolina. Those signs were very entertaining. Pedro was ordered for you. And south of them, like, that Pedro guy's bigger than Mickey, man. That in my mind as a kid, I'm seeing all the movie.
Mick Unplugged
That's what you think.
Beck Lover
You're on the road for Disney World and you're like, south of the border. We. I made us spend one night there, man. That was not a fun night.
Mick Hunt
Yeah.
Mick Unplugged
Like. And he's not talking about Mexico, by the way.
Beck Lover
It's like a tourist.
Mick Unplugged
Like, literally, once you get past the North Carolina line into South Carolina, there's a spot called south of the Border. It's kind of amusement park.
Beck Lover
It's a fun little place.
Mick Hunt
Yeah.
Beck Lover
They sell souvenirs and gifts and fireworks and it's. It's. It's basically like. It's like a tourist trap, brother.
Mick Hunt
No, it is.
Beck Lover
It's the greatest one ever.
Mick Unplugged
Yeah, it's not like it is. South Carolinians never go there.
Beck Lover
Hey, everyone, check out Mick Unplugged. It's your boy Beck lover. And if you're looking for me, you can find me at beck. That's be like boy E. Like Edward K. Like Kimberly becklover.com.
Mick Unplugged
There it is. And for all the listeners and viewers, remember your because is your superpower. Go unleash it.
Beck Lover
Love you, brother. That was really the truth, man. Yeah, damn.
Mick Unplugged
I wouldn't lie.
Beck Lover
That's crazy.
Podcast Host
Thanks for tuning in to this episode of Mick Unplugged. If today hits you hard, then imagine what's next. Be sure to subscribe, rate and share this with someone who needs it. And most of all, make a plan and take action, because the next level is already waiting for you. Have a question or insight to share, send us an email to hello. Ickunplugged.com until next time, ask yourself how you can step up.
Podcast Information:
In this compelling episode of "Mick Unplugged," host Mick Hunt welcomes a transformative guest, Beck Lover, a former head leader in the timeshare industry and a respected podcaster. Mick expresses profound admiration for Beck, acknowledging how Beck’s unapologetic authenticity inspired him to embrace his true self on his own podcast.
"This is my podcast. I can do what I want, talk about what I want with no repercussion."
— Mick Hunt [01:31]
Beck details his six-year tenure in the high-pressure world of timeshare sales in New York City. Despite earning a lucrative income, he admits he wasn't personally fulfilled, which led him to seek deeper purpose through podcasting.
"I wasn't happy personally. I was happy with the money, but I wasn't happy personally."
— Beck Lover [02:31]
Beck emphasizes the critical role of sales skills, equating salesmanship to life skills essential for connecting and understanding others. He shares his experience of launching "The Comeback Team" podcast with no prior experience, driven by his innate ability to communicate effectively.
"Sales is about listening, understanding, looking for what they need on both sides."
— Beck Lover [04:03]
The conversation takes a poignant turn as Beck recounts the devastating loss of his brother, Nikki Lover, in a sudden car accident when Beck was 31. This tragedy plunged him into years of sorrow, significantly impacting his personal and professional life.
"The greatest regret I have about losing my brother wasn't just the loss of him. It was three years of my life in sorrow."
— Beck Lover [31:37]
Beck shares the profound emotional turmoil he endured, including moments of deep depression and the struggle to maintain his high-performance sales role.
Central to the episode is Beck’s exploration of finding one’s 'Because'—a core driving force that transcends the conventional 'Why.' He discusses how having a purpose beyond oneself can fuel resilience and sustained effort, especially in the face of adversity.
"You gotta have a why. What is your purpose, man?"
— Beck Lover [24:18]
Beck underscores that a higher purpose, whether personal or altruistic, can provide the necessary motivation to overcome life's challenges.
Beck illustrates how returning to work and maintaining a routine served as therapeutic mechanisms during his grieving process. He highlights the importance of community and support systems, noting that isolation only deepens despair.
"Having the routine after tragedy... you need people. We're social creatures. That isolation destroys us."
— Beck Lover [21:14]
His triumph in meeting his sales targets during a period of intense personal loss exemplifies his relentless spirit and dedication.
Launching "The Comeback Team" podcast was a turning point for Beck. Initially met with skepticism from friends and family, Beck persevered, driven by positive feedback from listeners worldwide.
"I receive strangers from all over the world saying, you really changed my life."
— Beck Lover [32:43]
Beck discusses the unforeseen viral success of his podcast, including experiences with impersonators and the broader impact his content has had on listeners’ lives.
Beck offers invaluable advice on networking, emphasizing the importance of memorable interactions and meticulous record-keeping to foster meaningful connections.
"When you meet someone, take the contacts. Write in the notes... you might need it one day."
— Beck Lover [35:20]
He shares strategies for effective networking, such as detailed note-taking to personalize future interactions, turning brief meetings into lasting professional relationships.
Concluding the episode, Beck imparts powerful wisdom to listeners facing their own struggles. He encourages taking risks, maintaining faith, and continuously seeking personal growth despite setbacks.
"You got to take risk. You got to have faith. You got to keep going."
— Beck Lover [33:27]
Beck reflects on the importance of recognizing and utilizing one’s unique gifts, advocating for self-belief and persistence as keys to unlocking one’s potential.
"I will never stop, because to save one life is as if you saved the whole world."
— Beck Lover [32:43]
Mick Hunt echoes these sentiments, emphasizing the episode’s core message: "Your because is your superpower. Go unleash it."
This episode serves as an inspiring testament to the human spirit’s capacity to overcome profound loss and adversity through purpose, community, and unwavering determination. Beck Lover’s story encourages listeners to harness their own 'Because' to navigate life's inevitable challenges and emerge stronger.