A (4:13)

Yeah. Yeah, I love that, dude. And. And for those that don't know, one, make sure you're following not just Sean's podcast, but follow him on social. Go visit his website. Anytime he has something going on, make sure that you're there, because you're gonna get something that you need every time. And I'm. I'm actually witness to that. So, Sean, man, you know, your. Your brand is built on determination, right? And we're gonna go more into all the different things that you do. And I always like to say that determination usually has a spark, right? Was there a moment for you? I mean, you talked about what the first 30 minutes for you are like. Even today. Was there a moment for you. Was there a spark that ignited in you that said, okay, I've got to do something about it? And what was that moment?

B (5:01)

I think the. The biggest things that are ever, ever built are built on some type of pain.

A (5:06)

Yeah.

B (5:06)

And for me, it was that emotional pain of not understanding myself, not understanding why. There was a certain, I guess, governor on the amount of success I could have. And it hurt me because I always felt I was capable of so much more. So I just really dug into that, man. Like, in the moment. I mean, there's so many different moments in this journey making, you know, that you've built a top show. You. One. One day it's this moment, the next day, it's this other moment. I go back to last November, where I was chronically depressed, dude. I. I couldn't get off the couch unless I was shooting a show. And I noticed that I was cursing a lot. There was a lot of F words. There was a lot of energy because I was still so angry, and I couldn't figure out where it came from. But then I started to dissect how I felt minute by minute. And for those that are listening, that's an exhausting process. But I think a lot of times that we have to go into that if we're in some type of emotional pain or even physical pain, like, why am I feeling this way? And it all came down to little micro moments, Mick, where. Can't wear that because I don't. That doesn't fit right. Or I don't look good in that. And then I'm walking around all day wondering how I look, how am I presenting to people? Am I lean? Am I fat? Like, all these weird thoughts were going through my mind, and it started creating this massive amount of anxiety and temporary depression for me. And so I said, okay, well, maybe you should fix that. Like, maybe you should dive into that. Maybe there's something there. Sean, it has nothing to do with, you know, the success of your show, the listeners, the monetization route, the. All the financials. But what if it does? What if it does? And so for me, that moment was fix that one thing. And I'm still on that journey. I'm fighting like crazy to be the best me physically that I can. Because for me, Mick, the physical part of it is the byproduct. How I feel mentally is everything is everything to me. So that was my moment, and I just took action, and I got support my. My good friend Jeff Delaney AT T Clinics and Nuviva Weight Loss Center. They've been managing me for over a year. And that man and his staff has single handedly changed the way I feel about myself.

A (7:34)

That's it, brother. That is.

B (7:36)

Yeah.

A (7:36)

You know, I want to talk specifically to the listeners and viewers right here because you know, most people hide their pain. Some people even hide in their pain. Right? What are some strategies that the people that are listening or watching that know that they have pain, but maybe they're hiding it or maybe they're hiding in it. What are some things that they can do to face that truth, to unlock themselves?

B (8:04)

That's a great question, man. A lot of people say I don't know what that thing is. And that's a lie.

A (8:09)

Right?

B (8:10)

That's a lie. That's a defense mechanism, man. And I say this with the utmost empathy for the, for the people listening that may think that they have something to fix, but they don't know what it is. It's the thing you think about all the time. It is a thing that consumes your mind from the time you wake up to the time you go to bed. And it's this like the Bill Murray movie Groundhog Day. It's the same thing over and over again. The same thoughts, the same self deprecating feelings that you have. The, the same roadblocks that is your thing. And so once you identify that thing or sit there and say, okay, this really is my deal that I need to fix, that I need to dive into, then it's one step at a time. It's, it's fixing one thing. Like if it's a nutrition thing, well, when I wake up in the morning, no matter what happened last night, I'm going to forget about that. I'm gonna wake up and I'm gonna have that good meal. I'm gonna make that decision right now or I'm gonna get up and I'm gonna move my body and that's a check mark, that's a win. And then the meal is a win. And then you take everything step by step and you don't look at that big elephant and you, and, and, and it's a cliche, but you eat it one bite at a time. But you're never going to get there. You're never going to come out of your rut. If you think you need to go all in that moment a 120 miles an hour, I'm going to fix it today. It's not going to work like that. You're going to burn out. So what I did is I just went moment by moment. I put guardrails in. These are my standards. These are not my goals. These are my standards. Here's what I will do, no matter what, come hell or high water, no matter how I'm feeling emotionally, because there's times where I'll get into the gym, I'm like, I'm miserable. I don't want to be here. But it's funny how two hours later, after I go through that and put myself through that and do something that I didn't want to do, emotionally, how much better I feel. And I think that right there is what everybody needs to give themselves an opportunity to do.

A (10:11)

Yeah, I love that, dude. And, you know, you and I have this in common. I'm a person that believes in standards, right? Goals are personal. Standards are literally your minimum expectation, your minimum delivery on whatever that thing is. Talk to us about why standards are so important.

B (10:31)

Because it becomes who you are, right? It is the framework of who you are as a human being. You are somebody who keeps your word to yourself. And that right there, if you can do that alone, keep your word to yourself, whatever it is that you say you're going to do, you actually go do, that becomes a standard. And that's something that you don't come off of, right? Because too many people set these really high goals. And you know me very well, like we told the audience, and I really want them to really key in on the fact that we're friends. This is not just a. We're doing a show, right? Like, we pour into each other, right? You know my struggles, right? But when you build these goals, they can get lost in noise because you start com. You got this comparison syndrome all over the place, man. Well, I'm not there. I'm not where Mick's at. I'm not where Sean's at. Now I'm a failure. No, no, no. You're just getting it wrong, man. You're getting it wrong. You're. You're worried about the wrong thing. But the standard is not the goal. The standard is who you become in the journey, in the pursuit of the goal. And a lot of people say, I'll be happy when I get here.

A (11:47)

Here's the real truth about AI. AI didn't change my businesses because it's cool. It changed my businesses because it removed friction. My teams move fast. Podcast production, media deals, leadership development. We have systems everywhere. And for a long time, speed meant chaos. Then we leaned into Zapier. Zapier is how we stopped talking about AI and started deploying it. We use Zapier to connect the tools that we already use every single day. Leads get enriched automatically. Workflows trigger without reminders, systems talk without meetings. And here's what matters. You don't need to be technical. You don't need it. You don't need complexity. Zapier is built for real teams doing real work who want real results. No hype, no buzzwords, just time back and momentum forward. Join the 3.4 million companies already automating with Zapier and transform how you work with Zapier and AI. Get started for free by visiting zapier.com MIC that's Z-A P I-E-R.com MIKK what.

C (12:57)

If I told you that 2026 is the year you launch your business? Maybe you've got an idea you just can't shake. Or that hobby that everyone in your life is telling you to sell. Taking that first step and finally taking action can feel impossible. But with Shopify, all you need to turn your dreams into your new future is at your fingertips. Make 2026 the year you transform into the entrepreneur, founder and boss you were meant to be. And the one powerful move to make it all happen is starting your business with Shopify. Shopify gives you everything you need to sell online and in person, giving you all the tools to easily build your dream store. Choose from hundreds of beautiful templates that you can customize to match your brand and you can set up quickly with Shopify's built in AI tools that will help you write product descriptions and headlines as well as edit product photos. Millions of entrepreneurs have already made this leap from household names like Gymshark and Mattel to first time business owners just getting started. Marketing is built in too. You can create email and social campaigns within Shopify, reach customers wherever they are, and as you grow, Shopify grows with you. The same dashboard that you start with will evolve as your business does to handle more orders and expand to new markets in 2026. Stop waiting and start selling with Shopify. Sign up for your $1 per month trial and start selling today at shopify.com realm. Go to shopify.com realm that's shopify.com realm Hear your first this new year with Shopify by your side.

B (14:38)

I'm not the happiest when I hit a benchmark or when I hit that goal. I'm happy at all the crap I went through to get there and I didn't fall off of my standard. Standard is overused and not enough people really dive into what the standard actually is wholeheartedly.

A (14:55)

You know, Sean One of the things that I. I mean, I appreciate a ton about you, one of the things that first drew me to you from a friendship perspective was just the fact that you don't make excuses, right? And. And I actually learned through you and from you on just that principle of everything's a lesson, right? And sometimes the. The way to get through it is determination, is the fight, is the grit. But don't make an excuse, because at the end of the day, we wake up and we can make excuses from the moment our eyes open and our feet hit the ground if we're fortunate enough to do that. But you don't, man. And that's. That's, again, one of the things that drew me to you was just that. Talk to us about that mindset of, hey, there's no excuse. You've got to be determined to get through it. And you're going to figure out a lot of times who you are through that determination, through that fight.

B (15:53)

You know, man, I. I think it's a decision that you make. And for me, it might be a little bit easier because I have that athletic background, right? I, you know, played Division 1 baseball, I've been to the College World Series. So for me, I can look at a result, and then I can look at my effort, and I can either make excuses, which take the power away from me, like if I make an excuse of why I'm not the number one podcaster in the world, people don't like me, or, you know, just the algorithms rigged, whatever stupid excuse you could make, you take the power and you strip it from yourself. But if you say, like, hey, listen, maybe there's things that I need to get better at, and I'm gonna learn these things. Maybe there's a distribution problem that I don't know about that I need to figure out, because then I can take self responsibility for that. I can take responsibility for those actions and then implement execution based on that. And that's a very empowering moment when you can sit there and say, this is on me, like, everything in my life right now, whether I'm arguing with my wife or I'm at odds with my kids, I have a part in that. And if I make an excuse because of how they're acting or how they're operating, it'll never get fixed. But if I take that extreme accountability that. That responsibility and say, this is on me. I own this part. And. And for me, that's part of it. The second part of it is humility. You have to be able to drop the Walls and take that ego, because ego does serve you in some ways, but in a lot of ways, it destroys you. Right? So I have to sit there and, like, take that and throw it out the window. Go. I have to be vulnerable in this moment and admit that I didn't perform because of me. And people respect that. To your point, they respect that. When you can say that, people go, that's somebody I can roll with.

A (17:56)

I can ride with that dude now and again. That's why I freaking love you, dude.

B (18:03)

That's why I freaking love you too, man.

A (18:06)

Sean, I also know you. You. You work with a lot of individuals and leaders, and you coach them through, like, through that determination, right? And you've built this amazing society. I want you to talk to us about the determined society. Like, talk to us about the framework. Why did you decide to go that route with everything and just tell us a little bit about it in general?

B (18:30)

Well, the determined society is something that nobody understood at the beginning, and I don't think I did either, Mick, to be quite honest with you. I didn't know what it meant. I didn't know what it was. What I did know is I started. I started a Facebook group called the Determined Society, and I was just trying to get a gauge on what everyone was struggling with. If I can create something that people can go to every day to pour into each other and to learn from each other, then we can all get better. If someone's struggling with the gym, if someone's struggling with their marriage, if someone's struggling with mental health, like, let's talk about it. Let's find ways that we can help you get better. And then I would say, probably about a month or two into that Facebook group, I'm driving up 75, heading to work, going to another hospital, another surgery. And it was like this moment where my brain exploded. And it's that. That Beautiful mind moment where everything is just. You can just see everything. And I was like, wait a second. This isn't just a Facebook group. This is a podcast. And if I can bring people on the show to talk about their success and their recipe, the ingredients of. Everybody can see a nice cookie. It tastes great. You love cookies. But there's probably about 10 or 12 ingredients in there, and there's a strategy to put that cookie together, to bake it, and then people consume it and love it. And I use that analogy because I love food first and foremost. Secondly is everyone's success story has different ingredients. And I thought, you know what? If I could just bring this to people worldwide. Maybe it'll help them, you know, and for the first few years, it was. It was so quiet. It was painful. It was like you put something out, you think it's going to do well, and it doesn't, and you just stick with it. But that was really the premise of the determined society on how it was built. And then what I started noticing even more recently because we've done a lot of press runs, We've done a lot of different things. And I go, you know what I miss? I miss the stories, man. I miss the stories of. Of the people of, you know, maybe they were abused as a child, and they can talk about it on my show and help the listener, help the viewer. And so the society is built on the backbone of pushing through hard moments by making those decisions. And determination, to me, is not the grit. I. I think that early on, I thought determination was the hustle culture. You know, whatever Andy Frisella is doing, like, I need to do that because he's got the audience and no excuses. You work out seven days a week, twice a day. And that's just what it is. To me, it's not that determination in the determined society is how we work through those moments. And sometimes it could be just putting on your tennis shoes. It could be just a moment where I, you know, in November, last November, a year ago, I was so depressed. Maybe it's not laying on the couch that day. Maybe it's, you know, going to do my show, then taking myself for coffee and thinking about it. Like, people need to realize determination shows up in so many ways. And it's just the decision to move forward just a little bit, day by day. And there's moment. There's days and moments where you can go in overdrive and you can run the whole football field in one play, but there's days that you can only run one or two yards, and that's okay, too.

A (22:02)

Yep. And I have that same thing, man. Like, I. I tell people that I coach, I tell my team, all I want is the best that you have at that moment.

B (22:13)

Right?

A (22:14)

Like, every time, we can't be a hundred percent. Right. It's humanly impossible all day, every day to be a hundred percent of who you are. But you can give me the best that you have. So if the best that you have is 75%, I want the best 75% of you that I could possibly get. Right. And I know that you believe that, too. And, Sean, I'm going to give you a shout out because you said something And I saw it on a social clip, actually, before we even became buddies. You said something that literally, if I could flip this camera around, which I can't, but it's on my wall right here. You said, discipline is freedom. And I was like, holy crap.

B (22:53)

You have it on your wall?

A (22:54)

I do. I'll. I'll take a photo and send it to you, man. But discipline is freedom. And I. I purposely haven't told you this because I wanted that reaction right there when I told you live. A lot of things clicked for me when I heard that. But I want you to talk to us about that statement of discipline is freedom, because as you say this, and I need everybody, if you're driving, slow down. If you're at work, stop what you're doing. And if you're doing nothing, just keep doing nothing. Because this is about to be pivotal moment in your life or in your career, in your destination. Sean. Discipline is freedom, bro. Break that down.

B (23:36)

I'm. I'm still processing, man. I mean, wow. Thank you for that. That's. That's a humbling moment for me. Discipline is freedom. Look, we all evaluate ourselves every day, and we all have metrics that we need to hit. Whether you're a salesperson, you know, whether you're in the insurance industry, we all have metrics.

A (23:54)

Wow.

B (23:55)

And we can all look at our results again and go back to excuses, or we can look at what we did. And I think the. The theme around determination is freedom is when you stay disciplined and you're determined to chase your dreams, no matter how you feel emotionally at that moment. If one day your a hundred % is actually 50%, you still push and you do something to move the needle forward. If you do that every single day, you can lay your head on the pillow at night and have zero regrets. So that right there is why determination is freedom or discipline is freedom. Because when you act on that, there's nothing you can say to yourself when you fall short in a moment, like, I didn't do enough. Like, think about that. How many people every day go through, I could have done more. I could have. I could have made one more sales call. But I wanted to call my friend and complain about our. Our direct line manager. That's a missed opportunity. There's no freedom in that. That's being a slave to someone else. So the freedom aspect is there's nothing anyone can say. There's nothing you can say about yourself in a. In a. In a bad light. You have earned that moment no matter what. And. And to me, that's it.

A (25:18)

Man. Abercrombie knows how denim should fit and.

B (25:22)

Feel. And this year is about curating a denim collection that carries your closet head straight to Abercrombie's Baggy and ultra baggy fits. These are the pairs that turn any tier shirt into a full.

A (25:34)

Outfit. All of their jeans come in.

B (25:36)

Classic fit with select jeans available in athletic fit designed for guys who want.

A (25:41)

More room in the thigh.

B (25:42)

Shop. Abercrombie Denim in the app online and in stores. Kraft Mac and Cheese is better than 90s hip hop. We'll remind you of your childhood without making you feel incredibly old. Kraft Mac and Cheese. Best thing.

A (26:00)

Ever. Bro, just. Just hearing you say that, I have goosebumps, literally right now. Because, bro, like, it's something I'm. I'm working on a gift for YouTube and I'll send you a snapshot of that, man. But like, when I. When I tell you it clicked for me, it. You know, sometimes you can't find the right phrase or the right word to describe what you're feeling or what you're going through. And when I heard you say that, like, I said, it clicked. Like, yeah, discipline, freedom. Because, you know, I coach Salespeople, I coach CEOs, and I want to. I wanted to articulate to them that it's in the mundane, right? Like, you go on social media, you see a lot of flash. You go to people's websites, you see a lot of success stories. But it was the mundane that got them to that point, if they really did the things that they say that they did. And to me, that's what clicked. Like, the mundane is just discipline. It sucks making 100 calls a day if you still make phone calls. It sucks going to a networking event and knowing that, yeah, I got to introduce myself to probably 20, 25 people, right? It sucks, but it's mundane and it has to be done. It sucks sometimes to balance your balance statement. Right? But it's got to be done. It sucks when we have to write up an employee or terminate an employee or write a review, but that's the mundane. And the consistency in the mundane is actually what yields success. I don't care what anyone tells you, Sean. You know a lot of great, successful people. I know a lot of great, successful people. When they sit down with Sean and I and we hear the. The real story, I promise you, most of them talk to us about the mundane stuff that they did and when. And when it's truthful. Yeah, they're talking on stage or when they're doing TV or Or whatever. If you listen, they're talking about the mundane stuff that got.

B (28:03)

Them. This, this part of the conversation brings up this weird point, man. If you don't do the mundane things for yourself, you're not going to do the mundane things for your family and your children. And I think that needs to be a bigger focal point in entrepreneurs lives. We want to build something so special. But a lot of times the kids and the wife can, or the husband, if you're, you know, you have a husband can take a little bit of a back seat. It's funny because I tell my kids how you do one thing is how you do everything, and everybody slips a little bit. I recently got back on track and a lot of different daily activities that I need to do for my health, my mental health, my physical health, all that stuff. And I found myself in turmoil driving home from my son's middle school soccer game. And here's what I mean, and I think the audience is really going to resonate this with this. It was 6:30pm I knew my kids had to go to bed. I knew I had taken meat out, but I had to make a stop and drop something off. I'm like, well, I'll just pick something up quick. I didn't though. I went home and up until that whole thing, I'm like seeing all these different stops and I'm like, okay, I can go here, get something quick, and then I can make something for me, my wife, when the kids go to bed. But why should they suffer? Why should they have something less than optimal for their health? So what I did in that mundane moment, I went home, I made the, the healthy meal and we ate it. But if I wasn't taking care of myself in multiple ways and doing the mundane things in my life, I would have done what's the easiest and went for.

A (29:46)

Convenience. Amen.

B (29:50)

Amen. It all, it all ties in together. It is the craziest thing ever. But we don't get quiet with ourselves enough to understand that because we're, we're too busy moving. But I think do the mundane, dude. Oh, that's.

A (30:07)

Everything. That's, that's it. That's. Every successful person I know lives in mundane. Believe it or not, they live becomes consistent. It becomes every day and it becomes who they are. And so that's my tip for everybody that's listening or watching. Like, the key to success is make things mundane, make things boring, but consistently do them. And to Sean and something he talks about a lot is stay disciplined. Try to stay as, as distraction Free as you can. We're all human. We're all going to get distracted. We're all going to do things. But if you can stay as distracted free as you can, I promise you, Sean promises you, success is on the other side. So, Sean, closing moment. Before I give you the, your, Your Rapid Fire 5, like, for the people that are listening, that are watching, what's your closing tip? For anyone, whether it's podcasters, whether it's business leaders, whether it's the solopreneur, like everyone that's trying to get to that next step, what Sean French has.

B (31:14)

Took for them today, you have to stay in your process. And that can mean many different things for everybody. It could mean different for an insurance sales agent, it could mean something different for a payroll agent, you know, a payroll salesperson or a medical device or a podcaster. But you have to pick what you feel is going to move the needle forward every single day. And the one thing that you're going to fight is, like you said, all these other distractions that want to take you away from, from doing that. And so you have. This always helped me. Is this gonna move me closer? Is this gonna move me closer to having the platform that I want, to being the parent that I want to be, to being the husband I want to be? And if it didn't get me closer to that, then I just don't do it right? Like, that is the easiest, that is the easiest thing. And I think a lot of times people, they don't. We, we, we just get lost in the day to day and we don't really dissect moment to moment what we can really do, right? And it's, if it, if it feeds the mission, then eat it, then go for it. But if it moves you further away from your goal retreat, don't do.

A (32:26)

It. There you go. There you go. I love that, man. I love that. Ladies and gentlemen, this has been Sean French. But Sean, I got to get you to the rapid fire. You ready? Five rapid fire coming at you. First one. If someone followed you for 24 hours, what's the one thing that's in your daily routine that they go, oh, wow, he does that.

B (32:50)

Man? They would see me cook all the meals, they would see me make all the snacks, they would see me, my wife, doing the homework, just being a normal.

A (32:57)

Dude. There it is. If you had to pick one more discipline or more sleep, what would you get out of each.

B (33:05)

Day? More.

A (33:08)

Discipline. Love it. Love it. So going back to you cooking, what's the best meal that Sean French.

B (33:15)

Cooks, dude, I, I. Oh, man, this tri tip, I, I do a great tri tip. Oh, yeah. California cut, man. They didn't got it like that out. And before they started carrying it.

A (33:26)

My wife is from California, so the first time she talked to me about tri tip, I was like, what in the world is tri tip? So I go look at it. I go to the butcher. I'm like, oh, babe, we. We actually just butcher that. Like, we separate the sirloin from the ribeye. They call it.

B (33:39)

Tips. No, we all together the.

A (33:42)

Roasts.

B (33:42)

Yeah. I make a fire tri tip, dude. It blows my family's mind every single.

A (33:47)

Time. I like it, man. All right, so then seasoning on your tri tip, what's your seasoning?

B (33:55)

Yep. Pink Himalayan salt, pepper, and a little bit of Tony.

A (34:01)

Satcheries. Okay. All right, last question. When it's all said and done, the final chapter, final paragraph. What's one word you want to define your.

B (34:14)

Legacy? That's a tough one. Impact. I want to know that I left an impact on this world, whether it's with my family, you know, people listening, whatever I create from here on out, I want to know that I didn't do it just to do it, that I made a massive.

A (34:40)

Impact. I love it, brother. I love it. And you are making impact. So I need you to hear that and receive those.

B (34:48)

Flowers. Thank.

A (34:49)

You. You're making an impact. So where can I appreciate and follow you and all the cool things you got going on.

B (34:57)

Man? So you can find me on social media, on Instagram, at the Sean French S H A W N. You know, follow the show on the determined society, on Spotify and Apple and YouTube, and let me know what you think. We got great guests like, like Mick on here was on and, you know, come say what's up. Tell me. Tell me where you heard about me. And, you know, if you're listening, if you're listening to Mick, then you're more than welcome in my community. I can tell you.

A (35:21)

That. There it is. Sean, I appreciate you more than you know, brother. And for all the viewers, remember your because is your superpower. Go unleash it. That's another powerful conversation on Mick Unplugged. If this episode moved you, and I'm sure it did, follow the show wherever you listen. Share it with someone who needs that spark and leave a review. Subscribe so more people can find.

B (35:45)

There, because I'm Rudy Rush, and until.

A (35:47)

Next time, stay driven, stay focused, and stay.