Transcript
John Assaraf (0:02)
Kraft Mac and Cheese is better than 90s hip hop. We'll remind you of your childhood without making you feel incredibly old. Kraft Mac and Cheese, Best thing ever.
Mick Hunt (0:17)
You're listening to Mick Unplugged, hosted by the one and only Mick Hunt. This is where purpose meets power and stories spark transformation. Mick takes you beyond the motivation and into meaning, helping you discover your because and becoming unstoppable. I'm Rudy Rush and trust me, you're in the right place. Let's get unplugged. Ladies and gentlemen, welcome to another exciting episode of MC Unplugged. And you know me, and I'm all about leadership. There are leaders who chase success and then there are leaders like today's guests that engineer it. Today you're hearing from a man who built neuroscience into a roadmap. He built multiple multimillion dollar companies and helped millions break free from the limits that they thought were permanent. Get ready for a call on strategy, a masterclass on development, and a serious conversation with my good friend, Mr. John Asserath. John, how are you doing today, brother Nick?
John Assaraf (1:17)
I'm doing great. Wonderful to be with you and all of the people that are listening or watching us today.
Mick Hunt (1:23)
I'm the honored one, brother. I've been a huge follower of you for a while. Started out following you on LinkedIn, then became a subscriber to some of the things you were doing on your website. Have a couple of your books, which I didn't say in the opener, but also just a best selling author, New York Times, two time bestselling author as well. John man, just again, huge fan. Want to give you your flowers while we're here together. Thank you. And I always ask my guests this question about their because that thing that's deeper than your why, right? Like if I were to ask you what your why is probably tell me your spouse, your children, but there's a reason that they're your why. And I call that your because. And so I'd love for John man like today because your because probably changes time to time today. What is your because? What is your purpose to continue to give like you give bro.
John Assaraf (2:14)
Well, first and foremost my why or because are not my kids or. Or my wife. So if you're watching or listening upstairs, it's not because of you.
Mick Hunt (2:25)
Edit that out because they're gonna. It's holiday season.
John Assaraf (2:28)
Listen my because as to why I do what I do is I believe that our creator gave me some gifts and many, many, many blessings that I have unveiled over decades. A I refuse to so Called die meet with God. And he or she asking me, what did you do with those gifts that I gave you while I put you on that beautiful blue planet of mine? And I refused to go squandered my life and time that you gave me My biggest why? And because two, I don't want to sit in my rocking chair if I'm alive in my. I'm in my mid-60s now, in my 70s and 80s and 90s, and reflect back and feel regret. One of my friends before he died, Jim Rohn, very wonderful philosopher and brilliant man. You know, at dinner one night, he quoted one of his famous quotes, and he said, in life, you'll either pay the price of discipline or you will pay the price of regret. He says, discipline weighs ounces. Regret weighs tons. And I've had so many people in my environment over the decades that got to their 60s, 70s, and even 80s, and they had so many regrets. And the common denominator is why didn't I when I could have man? And I can now. I'm fortunately healthy, happy, able, capable. I've been blessed with the ability to take some complex stuff and make it easier for people to understand because I like it easy.
