Podcast Summary: Mick Unplugged – "The Secret to 5 Billion Views: Logan Forsyth's Formula"

Release Date: February 24, 2025

Introduction

In the latest episode of "Mick Unplugged," host Mick Hunt delves deep into the world of digital marketing and social media growth with esteemed guest Logan Forsyth. Known for his remarkable ability to scale brands and generate billions of views, Logan shares his insights, strategies, and the underlying principles that have propelled his clients to unprecedented success.

1. Guest Introduction: Logan Forsyth's Background and Passion

Mick Hunt opens the conversation by introducing Logan Forsyth, co-founder and co-CEO of Media Scaling. Logan expresses his enthusiasm and passion for entrepreneurship, highlighting his early recognition of the broken education system and his drive to leverage social media for personal and professional growth.

Logan Forsyth [02:14]: "I just love what I do and I'm very blessed to be able to say that. Entrepreneurship is in my blood..."

Logan attributes his passion to the exposure he received from social media, which introduced him to concepts like mindset, self-development, and the importance of building robust business systems.

2. Logan's Achievements and Media Scaling's Success

Mick shares impressive statistics about Logan's impact, noting that Logan’s strategies have amassed over 5 billion views and 24 million followers for his clients within just a few years. Logan elaborates on the models and strategies that drive these results, emphasizing the commercialization of effective attention-grabbing techniques.

Logan Forsyth [04:26]: "We have essentially commercialized the Andrew Tate strategy... to get as much attention."

Logan stresses the importance of building a strong media presence across multiple platforms to maximize reach and mitigate risks associated with platform-specific changes.

3. The Importance of Quality Content in Social Media

A significant portion of the discussion centers on the necessity of quality content. Logan insists that consistent growth and high engagement metrics are indicators of quality, debunking the myth that algorithms are solely to blame for poor performance.

Logan Forsyth [08:12]: "Data doesn't lie. Your content is not good enough if you're not seeing consistent growth."

He encourages creators to focus on delivering valuable, engaging content that resonates with their audience, rather than merely trying to game the system.

4. Multi-Platform Presence and Risk Diversification

Logan and Mick explore the critical strategy of maintaining multiple accounts across various social media platforms. This approach not only diversifies risk but also enhances visibility and reach.

Logan Forsyth [09:54]: "If you are one platform dependent, you are one update away from your business model being gone."

Logan discusses the recent trends where platforms like TikTok, Instagram, YouTube, and X (formerly Twitter) are emphasizing short-form vertical video, making it essential for businesses to adapt and distribute content across all these channels.

5. The Power of Short Form Vertical Video

The conversation highlights the dominance of short-form vertical videos in modern social media strategies. Logan explains how vertical videos are optimized for mobile consumption, aligning with the majority of user interactions that occur on smartphones.

Host Mick Hunt [20:55]: "78% of social media interaction and viewing happens on the phone."

Logan underscores the importance of creating engaging vertical content that can be seamlessly shared across multiple platforms to maximize reach and engagement.

6. Aligning Content with Platform Algorithms

Understanding and aligning with platform algorithms is crucial for maximizing organic reach. Logan advises creating unique, platform-specific content to avoid algorithm penalties associated with repetitive or cross-posted material.

Mick Hunt [15:33]: "Any post that you do that has engagement, they're going to continue to relive and reshare that post for you automatically."

Logan emphasizes the need for tailored messaging and content customization to each platform’s audience, ensuring higher engagement and better performance.

7. Case Studies and Client Successes

Logan shares anonymized case studies to illustrate the effectiveness of his strategies. One notable example includes a comedy-based podcast client that saw a dramatic increase in views—from 7.8 million to over 340 million in just 90 days post-collaboration.

Logan Forsyth [25:28]: "We generated 1.95 billion views across all the sub accounts we created for them."

These case studies demonstrate the scalability and adaptability of Logan's methods across different business sizes and niches.

8. Tips for Early Entrepreneurs and Solopreneurs

Logan offers actionable advice for budding entrepreneurs and solopreneurs looking to build their brands and expand their reach:

• Commitment & Mindset: Start with a dedicated mindset, understanding that building a brand takes time and persistence.

  Logan Forsyth [30:19]: "Stay committed because you're probably not going to see massive results in the first week or two."

• Content Planning: Use tools like ChatGPT for market research, and platforms like Viewstats.com to identify high-performing content trends.

• Production Quality: Invest in basic equipment like a lav mic and good lighting to enhance video quality without significant costs.

• Batch Creation: Produce content in batches to streamline the process and maintain consistency.

• Engagement: Focus on creating valuable, relatable content that builds a strong connection with the audience.

9. Building a Personal Brand as a Hedge Against AI

Logan highlights the importance of personal branding in an increasingly AI-driven world. A strong personal brand fosters human connection, which remains invaluable despite technological advancements.

Logan Forsyth [30:19]: "A personal brand is one of the greatest assets that you can build and it's a big hedge against AI."

He encourages entrepreneurs to leverage their unique stories and values to create authentic connections with their audience.

Conclusion and Resources

As the episode wraps up, both host Mick Hunt and Logan Forsyth reiterate the significance of leveraging modern leadership principles and social media strategies to achieve business growth. Logan directs listeners to his platforms and resources for further learning:

Logan Forsyth [36:20]: "Visit mediascaling.com and subscribe to our weekly newsletter at scalingedgenews.com for the latest trends and strategies."

Mick concludes by encouraging listeners to harness their "Because"—their core driving force—to unleash their potential and achieve greatness.

Key Takeaways:

• Quality Over Quantity: Focus on creating high-quality, engaging content that resonates with your audience to drive consistent growth.

• Diversify Platforms: Maintain a presence across multiple social media platforms to maximize reach and mitigate risks associated with platform-specific changes.

• Embrace Short-Form Content: Leverage short-form vertical videos to align with current user behaviors and platform algorithms.

• Build a Personal Brand: Invest in personal branding to foster genuine connections and build a resilient business foundation.

• Commitment and Consistency: Persistence and dedication are essential for long-term success in social media marketing and brand building.

For more insights and strategies shared by Logan Forsyth, visit MediaScaling.com and subscribe to the Scaling Edge Newsletter.