Unveiling Sharkgevity Secrets with Daymond John

Summary

Mick Unplugged — “Unveiling Sharkgevity Secrets with Daymond John”

Host: Mick Hunt
Guest: Daymond John
Release Date: October 23, 2025

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Episode Overview

This episode of Mick Unplugged, hosted by leadership coach Mick Hunt, features an intimate and unfiltered conversation with Daymond John—the celebrated entrepreneur, “People’s Shark” from Shark Tank, and trailblazer in health, longevity, and business wisdom. The central theme revolves around discovering one’s “Because”—the deeper, foundational purpose that propels action—and “Sharkgevity,” Daymond’s approach to biohacking longevity, well-being, and success. Together, they examine Daymond’s personal evolution, mentorship, business philosophies, health transformation, and actionable lessons for leaders and aspiring change-makers.

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Key Discussion Points & Insights

1. The Power of “Because” Over “Why”

Time Stamp: 00:44 – 05:35

• Exploration of Motivations: Mick opens with his signature question: “What’s your because? That thing that's deeper than your why...” prompting Daymond to dig beneath common answers like “family” or “employees.”

  • Daymond’s Raw Truth:

    “My because is because I should. I should because I’ve been given this opportunity by God. I should because I’ve overcome so much… I should because I’m setting the terms for the way I want to live… Not because I want more money… the more things you own, they own you.” (Daymond John, 04:17-05:23)

• Layered Motivations: Daymond reflects that most people don’t get asked to interrogate their “because,” a process forcing self-awareness and honesty.

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2. Overcoming Adversity & Staying Authentic

Time Stamp: 05:43 – 08:13

• Contextualizing Struggles: Daymond is candid about his hardships—growing up in Queens, being surrounded by drug culture, lacking formal education, living with dyslexia, and feeling underestimated.

  • “What I have overcome is child’s play in comparison to others… dodging the literal bullets and the figurative bullets in the community… only seeing things like drug dealers around me and saying, well, that’s success.” (06:13-07:35)

• Key Lesson: Success is not linear, and authenticity about challenges is essential to leadership.

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3. Sharkgevity: Health Transformation & Fasting

Time Stamp: 08:13 – 15:13, 47:08 – 49:10

• Fasting Stories: Mick recounts Daymond introducing him to fasting, leading to a humorous but impactful exchange about jumping into a 40-hour fast.

  • “I didn’t tell you to do 40 hours. What would your mama say? Somebody jump off a bridge, you want to jump off a bridge?” (Daymond John, 08:55-09:07)

• Biohacking Origins: Daymond’s cancer diagnosis was a watershed moment prompting deep research and transformation.

  • “If everybody could do something, why do all these people have cancer... Your body is your business, you gotta just do more than anything else. Do your homework before anything.” (12:14-14:19)

• Incremental Change: Emphasizes the value of gradual, sustainable improvements over overnight overhauls:

  • “I always say if I’m putting a hundred different … bad toxins in my body a day … If I can reduce that to 60, it adds up.” (Daymond John, 47:42–48:48)

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4. Mentorship & Its Leverage

Time Stamp: 18:53 – 22:18

• On Mentors:

  • “You will only learn by two things, your mentors or your mistakes. Mentors can be in a book; teachers are underappreciated commodities in this country.” (19:26–19:52)

• Advice from Mentors:

  1. Don’t scale too quick.
  2. Don’t spread yourself too thin.
  3. Don’t take in partners or money too soon.

• Personal Growth: Advocates for self-discovery before big commitments (including marriage and business partnerships).

  • “…until you really know yourself, you’re very comfortable with yourself… You want that freedom to discover yourself…” (21:14–22:18)

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5. Scaling with Intention: Business & Life

Time Stamp: 22:18 – 25:48

• Don’t Scale Too Fast: Slow intentional growth is healthier than rapid, unfocused expansion—whether in business, relationships, or personal goals.

  • “The scalability of having eight stores and 12 stores—you’re not changing your life, right?... You’re spending more time fielding calls… I didn’t get any quality time...” (23:57–25:23)

• Quality Over Quantity: Focus on fewer, deeper efforts rather than chasing volume (business or personal).

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6. Financial Intelligence & “My Money, Homie!”

Time Stamp: 25:50 – 30:11

• Investment Mindset:

  • “Are you doing it from your heart when you’re investing? Are you really concerned about MMH? … that’s my money, homie…” (25:52–26:28)

• Purposeful Investing:

  • “If you want to do it for philanthropic reasons, fine… But if you’re talking about investing for return, money doesn’t lie.” (26:54–27:05)

• Tax-Smart Strategies: Daymond breaks down overlooked tax strategies, compounding, and the power of planning ahead.

  • “Let’s say you save an average of $200,000 a year due to tax codes... after 10 years, thinking about what that is compounding…” (29:16–29:37)

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7. Highlighting Artists: The Last Free Speech Advocates

Time Stamp: 30:33 – 36:25

• Supporting Unsung Creators: Daymond shares the backstory of the art in the studio, emphasizing the overlooked struggles and lack of institutional support for artists.

  • “I think artists are our last people with free speech. And they bring to light so many things of joy and pain and suffering, our life…” (31:00–33:44)

• Simple Support:

  • “If 200 people a day tagged a bodega…how high would their rating go on Yelp… and change that family’s life? It doesn’t cost us anything.” (32:33–33:20)

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8. Authenticity, Social Media, and Audience

Time Stamp: 39:05 – 42:41

• Audience Clarity: Daymond coaches Mick to focus his communication on 5-7 archetypal people, ensuring every message is for them and aligned with his principles.

  • “Would God appreciate what I’m posting? … Will my wife be at the grocery store and somebody say, ‘Your husband posts…’... I want you to know who I am. And the last but not least are the ones, I want you to know who I am because this is what I’m not about too.” (39:57–42:41)

• Protecting Reputation: Social presence should never compromise core relationships or values.

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9. The Power of Walking Away

Time Stamp: 44:28–44:52

• Boundaries for Opportunity:

  • “Walk away is the most powerful thing you can ever do… you leave with your dignity. You feel comfortable… I left everything on the field with them. I’m cool.” (44:38-44:52)

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10. Rapid Fire & Memorable Closing Takeaways

Time Stamp: 45:06 – 49:10

• Best from Queens:

  • Greatest Rapper: “LL Cool J.” (45:06)
  • Greatest Athlete: “Kenny Anderson.” (45:13)

• Fasting Tips:

  • “When you come off with fast, what’s the first thing you eat?”
  • “Avocado. Taught me that. I had to get used to it.” (46:04–46:05)

• Advice of the Year:

  • “Cut more people off… After COVID, with social, with AI coming around, people are screwed up in the head. I think you need that really tight unit of people when it gets dark that you can rely on. Forget a hundred people. You have an army of three. You’re invincible.” (46:10–46:54)

• Upcoming Projects:

  • “How to Be a Good Leader” (book plug)
  • Sharkgevity (biohacking, living longer)
  • Shark Tank updates.

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Notable Quotes

• “My because is because I should. I should because I’ve been given this opportunity by God. I should because I’ve overcome so much… I should because I’m setting the terms for the way I want to live… Not because I want more money… the more things you own, they own you.”

  • Daymond John (04:17–05:23)

• “You will only learn by two things, your mentors or your mistakes.”

  • Daymond John (19:26)

• "Walk away is the most powerful thing you can ever do in your life. And you at least leave with your dignity.”

  • Daymond John (44:38)

• “If I can reduce [toxins] to 60…it adds up. And if I can show people how to do that… I always say, try it again tomorrow if you fail… just try again.”

  • Daymond John (47:42–48:58)

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Highlight Moments

• On Scarcity Mindset and Overcoming Limits:
  Daymond’s reflections on his humble upbringing in Queens and how that forged resilience.

• On Fasting and Health:
  The playful debate around Mick’s 40-hour fast and Daymond’s stepwise approach, revealing their contrasting personalities and camaraderie.

• On Social Impact:
  Daymond’s passion for elevating artists, and his call to use social media to support small businesses and creators, not just personal brands.

• On Walking Away:
  A validating message about the dignity and clarity that comes from ending relationships (personal or business) that no longer serve you.

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Timestamps for Key Segments

| Segment | Time | |--------------------------------------------|------------| | Opening & “Because” Conversation | 00:44-05:35| | Overcoming Adversity | 05:43-08:13| | Fasting, Health & Sharkgevity | 08:13-15:13, 47:08-49:10| | Mentorship Reflections | 18:53-22:18| | Scaling Businesses & Life | 22:18-25:48| | Financial Wisdom (“My Money, Homie”) | 25:50-30:11| | Championing Artists & Everyday Impact | 30:33-36:25| | Social Media & Audience Strategy | 39:05-42:41| | The Power of Walking Away | 44:28-44:52| | Quick-fire Q&A & Episode Close | 45:06-49:10|

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Final Takeaway

Daymond John's journey reveals that leadership, longevity, and success are not accidental—they're rooted in a deep understanding of your “Because,” relentless authenticity, honest self-examination, and the courage to walk away from what no longer serves you. Through mentorship, strategic scaling, investing with purpose, and supporting others, Daymond models a path for all entrepreneurs and doers to not just chase success but design a life—and legacy—on their own terms.

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Listen and take action.

Transcript

[Damon John]

Every story you love, every invention that moves you, every idea you wished was yours, all began as nothing. Just a blank page with a blinking cursor asking a simple question, what do you see? Great ideas. Start on Mac. Find out more on apple.com Mac Ladies.

[Mick Hunt]

And gentlemen, please join me in welcoming the man, the myth, the legend, my mentor, the blueprint that's uncomfortable, the people shark. Mr. Damon John.

[Damon John]

Thank you, man. Appreciate it.

[Mick Hunt]

It's not uncomfortable, it's serious.

[Damon John]

On an intro, man, my first question.

[Mick Hunt]

I asked all my guests this is what's your because? That thing that's deeper than your why. Like I'm sure your why is your family, your employees, but there's a reason they're your why.

[Damon John]

And I don't think I've been ever asked, because. What's your because? So I guess my why, like you said, will be family. But what? That's a good question. So I guess the because forces you to say, well, I'm doing this because. Right, right. Ease into things that in my common law perspective. Right. But in fasting, I, you know, I usually take me about a year, six months to a year to ease into things. So fasting, we'll get to this beautiful piece behind us.

[Mick Hunt]

There was a conversation you posted on Instagram, I think when you ate like a year old turkey leg or something from the freezer.

[Damon John]

Two.

[Mick Hunt]

Two year old.

[Damon John]

Two year old. Two year old.

[Mick Hunt]

Why?

[Damon John]

Why not? Why not? All right, let me break it down to everybody here. Let's like my wife who, like that's a leftover walk away. The most powerful thing you can ever do in your life, and you at least leave with your dignity. You feel comfortable about the situation and you go, it's not here. Because I've decided that it's not here. I left everything on the field with them. I'm cool.

[Mick Hunt]

There it is. There it is. This is Mick Unplugged.

[Podcast Host / Announcer]

Let us uncover the because that thing that drives you, that thing that fuels you.

[Mick Hunt]

I'm ready if you are. Let's go. Ladies and gentlemen, welcome back to what I'm going to say is the most personal, the most guided episode of Mick Unplugged in the history of MC Unplugged. In the history. In the history of MC Unplugged. Growing up, most people wanted to be like Mike. I wanted to be like today's guest. The way he moved, the way he built, the way he made us realize that it's not how you start, it's how you finish. Ladies and gentlemen, please join me in welcoming the man, the myth, the legend, Mike. Mentor, God. The blueprint.

[Damon John]

That sounds comfortable.

[Mick Hunt]

The people shark. Mr. Damon John.

[Damon John]

Thank you, man. Appreciate it. It's not uncomfortable, a series on an intro, man.

[Mick Hunt]

Because that's what you mean to me.

[Damon John]

I appreciate it.

[Mick Hunt]

Start lying. We don't. We don't. We don't have time for lies.

[Podcast Host / Announcer]

But truly, when I was 16 was.

[Mick Hunt]

When I found 1747. Okay.

[Damon John]

So I have six, nine years on you. Wait, six. Yeah, yeah. Nine years on you.

[Mick Hunt]

Okay. Yeah. I'm sitting and I see this magazine and I see you, and you're not an actor. You're not an athlete, you're not an entertainer. And I realized at that moment that I could build businesses. At 16, I wanted to be an attorney. And I thought that's what I was going to be in life, was an attorney. Right. But when I saw you, I realized, okay, it's about owning and building business. It's about creating wealth. And then I got to meet you many years later and see all the great things that you're doing. And so my first question I asked all my guests this is, what's your because? That thing that's deeper than your why. Like, I'm sure your why is your family, your employees, but there's a reason there, your why.

[Damon John]

I don't think I've been ever f. Because. What's your because? So I guess my why, like you said, will be family, but what. That's a good question. So I guess the because forces you to say, well, I'm doing this because.

[Mick Hunt]

Right? Right.

[Damon John]

I've never heard that before. I appreciate that you asked all your guests that.

[Mick Hunt]

Absolutely.

[Damon John]

My because is because I should. Now, that because question makes you go deeper, Right?

[Mick Hunt]

Yeah.

[Damon John]

I should because I've been given this opportunity by God. I should because I've overcome so much. I should because other people aren't doing it the right way that I or more people should be doing this. And what is that right? Alertness of things, empowering other people. I should because I'm setting the terms for the way I want to live. Not let me get a little man. I'm going to be here for about an hour. Not because I want more money, because the more things you own, they own you. Not because I want boats. I could buy a boat. I don't want to boat. It's irritating. I don't want seven homes. I can Airbnb. I. I don't want a staff of 200, 500,000 because somebody's going to be treated unfairly because of their gender Their color, their creed, their lack of education. Right. Because somebody else is going to want to take their credit and they're going to push them down. And these people sometimes are not going to be able to feel like they are rewarded for what they've done personally. They didn't get there because they didn't do this. They're going to say it's the system. So I mean, I think those are the things. Those becauses are really powerful things, you know, I don't think I've ever been asked that before. Thank you.

[Mick Hunt]

I love it, man. I love it. So you talked about you've overcome things and not to make it personal or even to talk about all those, but.

[Damon John]

As personal as you want, I don't get. I don't care.

[Mick Hunt]

No, but it's what I've always appreciated about you from afar, before I really got to even know you was life is never easy, right? As business owners, as business leaders, we start the year off with an amazing plan. But by the third week of January, that plan is usually going out the door 100%. And that's what life is like for you. So what are, what are a couple of the things that you've overcome? And then I'm going to talk about the Lexus story that.

[Damon John]

The what story?

[Mick Hunt]

The Lexus story.

[Damon John]

Overcome. Well, you know what I have overcome? I want to make sure that I manage people's expectation. What I have overcome is nothing comparison to those who may be living in the Middle east right now. There also may be living here who, who grew up with abusive parents or not enough food on the table. So what I've overcome is child's play comparison. But I've overcome, you know, dodging the, the literal bullets and the figurative bullets in the community of not having the Internet and these things and only trying to. Only seeing things like drug dealers around me and saying, well, that's, that's success. Because the people in Queens, they got on the train in the morning, they went to the city to work. You didn't see them. There wasn't no social media showing them. They look like just people in suits, but they were doctors and lawyers. They were feeding their family. They went to the ideal toy factory where it used to be around our house. They were blue collar workers. You didn't see them. Right. So I dodged that concept of fast life, easy money. I dodged the concept once I started making money. What is you supposed to do with it? Well, I'm supposed to buy houses. Houses, cars, do drugs and you know, be like some of the People we see today on the news taking advantage of that power that they had, because that power is addictive. It's a drug. You know, I've overcome that. Not having an educa. A formal education, being dyslexic, walking in a room, and people automatically doubting me or my perception that they already doubt me doesn't mean that they doubted me.

[Mick Hunt]

Yeah.

[Damon John]

Microsoft. Oh, because I'm. Because I'm this. Every person can walk in the room and say I'm this. Wealthy people walk in the room and say, well, you think I got it easy. But, you know, I think. You know, I think all the trials and tribulations like we most. Most of us have done, you know, finding that healthy balance, knowing your why and being very honest with you about your why.

[Mick Hunt]

I dig it. Cancer. There we go. You have on the shark jevity shirt. One of the things that you've got me doing is fasting.

[Damon John]

Look like you lost a couple pounds.

[Mick Hunt]

More than a couple. I have been. And I was surprised at how easy it is. But you told me, mick, you're gonna fail.

[Damon John]

I'm surprised at how fast you. No joking? No. Like, you're supposed to go intermittent fasting. Intermittent fasting. Intermittent fasting. We were sitting. One night, you were like this, all right, I'm done eating for a month. How long did you. That one night you stopped eating for? How long?

[Mick Hunt]

40 hours. Because that's what you told me to do.

[Damon John]

I didn't tell you to do 40 hours. Since it was doing 40 hours.

[Mick Hunt]

Same thing you told me to do, 40 hours.

[Damon John]

What would your mama say? Somebody jump off the bridge. You want to jump off the bridge? What's wrong with you? You're supposed to slow into it.

[Mick Hunt]

Yeah, but my mama didn't tell me to jump off the bridge, though. You told me 40 hours is what you did.

[Damon John]

And I said, all right, nobody do 40 hours right away because you're going to fail. You're going to get mad at yourself. You may not have the endurance. Like, I mean, he's a very individual. I'll get. I'll get to him one day, maybe today. He's a very special guy. He built a little. A little bit different a little, which is great. But he just went, yeah, he basically. What did you say? You can only do two things, two.

[Mick Hunt]

Things at a time.

[Damon John]

So every time I talk to him, if he's like, yeah, I'm fast, He'd be like, thank you. He just walk off. And he come back. He come back fasted already. He just. He's just Off.

[Podcast Host / Announcer]

But that's.

[Damon John]

That's a great quality you have.

[Mick Hunt]

Again, I. I focus on two things at a time. You said fast, so I did. And then you said, oh, by the way, here's some supplements you can take that'll help you do it. And then you gave me some blueprint, like, just drink black coffee. I don't. I don't drink coffee, but. Or I do, but. But now I do drink. Yeah. It helps you to it all the little things. So that version of you, the. And you go in.

[Damon John]

I'm the absolute opposite of you. I ease into things that. In my common perspective.

[Mick Hunt]

Right.

[Damon John]

But in fasting, I, you know, I usually take me about a year, six months to a year to ease into things. So fasting, we'll get to this beautiful piece behind this took me about two years because it's a bigger concept art Shark Jevity. That took me many years. I'm the kind of person that, you know, it's almost like when I go shopping or not shopping, when I'm out and I see something I like, I don't buy it. I go home. If I can't stop thinking about it, maybe I'll buy it.

[Mick Hunt]

Okay.

[Damon John]

And it has to go. I have to stop. I can't stop thinking about it for a while. You seem to be able to just turn it on now. Once that point gets that it turns on, I'm on. But I'm on. Only because I tried to rip that thing apart or think about it a hundred different, do I still like this. So I really like this. What am I doing? And once I'm on, that's it. No failure, straight.

[Mick Hunt]

Appreciate that. And I think for me, it's because of what you've meant to me in my life that when you tell me something, I just like, yeah, I appreciate that.

[Damon John]

But you're going to end up liking Guyana with Jim Jones.

[Mick Hunt]

If you tell me.

[Damon John]

Don't. Whatever you do, don't. Don't follow this advice.

[Mick Hunt]

No, but, but Shark Jeopardy, man. Like, it's one of the, the things that for the last three months, I've really been trying to dial into. My wife won't let me do the. The. What is it? The methylene blue. Because you told her it's going to, like, stain everything. So I was on board till you said that, and now I can't do it.

[Damon John]

I want. I don't want a problem with the wife, man. Cause that's. That's. That's the real boss.

[Mick Hunt]

What made you go in on your health and all the things that you've transformed, not just for you, but the fact that you're sharing it with the world.

[Damon John]

I think that it took me a long time. So I had cancer. And I always tell the story of. I started to think two things. So winding it down, don't, you know, do I really want to fight all this stuff? You know, I got great kids, great wife. You know, let me just want enjoy that time with them. And if it's five years, 10 years, you know, like most of us, man, I don't, you know, stick it in the sand. I don't, you know, I'll try to fight it, but, you know, there's nothing I can do. But if everybody could do something, why do all these people have cancer, Right? That. That's. If it's not this cancer, it's going to be that cancer. And then like anything, like whether I started. You remember, I always tell people, when you start a business and your body is your business, you gotta just do more than anything else. You do your homework before anything, as much time you can in your homework. That doesn't cost you anything. But time, time, you're, you know, a valuable thing, 100%. But if it means anything to you, whatever you're gonna do, then time is it. Whether it's time to understand your faith a little better, to understand this woman or this man, understand this child, right? So I started to look into it a little bit more, and thank God, technology was just coming around. I'm starting to look at more feeds on my, you know, social. I'm starting to see people with real resolutions. We've always heard, wow, you know, roots and this and that can solve anything. Created something can solve it. But now, we didn't have this 20 years ago. I'm seeing real people that have survived cancer. Yeah, real people like. And not one, not two, 40, 60. These people don't know each other. They're saying the same exact thing. Wait a minute. There's something here. Now add that to. I'm starting to see a bunch of other people say, this is killing you. This is killing you. This is killing you. Showing real things how die number five is killing you. Showing you things that we're realizing we're being tricked. We're being. And then me being the chargis, all the money. I get it, I get it. I'm going to put out something. I'm going to try to be healthy. But I'm seeing all these people who are unhealthy are eating it. Twinkie. Who am I to tell them what to Eat.

[Mick Hunt]

Yeah. All right.

[Damon John]

And by the way, government, let me make sure you good, right? Let me sell more Twinkies. Yeah, they want to. If they want to eat healthy, don't buy a goddamn Twinkie. I only use the Lord's name in vain. But when I say that is about. It was about people, you know, not taking care of themselves. Anyway, I started going down and I started to do the little things to make these all the changes in my. And a lot of times we do these things. We take a pill and makes us feel better immediately. But I started to see a slow change and I just started feeling good about it. Now I have a partner. Let me tell you something about my wife. She's a. She's the worst person in my life and the best all at the same time. I'll tell you why she's the best. I was drinking a lot. My wife never. And you know, a person like me, a type personality, don't challenge me. Don't be like, yo, you better stop.

[Mick Hunt]

You just gave me.

[Damon John]

She said, you don't ever gotta stop.

[Podcast Host / Announcer]

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[Damon John]

You just got to look what you're doing yourself. And how is that going to affect your little girl and your family? That's up to you. And I. And she. I slowly stopped, right? And then I started saying, what are you doing? Because you've been talking to me about this, but what are you doing? And I started going down that path. And she was open to, here's what I'm doing. Do it at your speed if you want.

[Mick Hunt]

You know, they always have the right answers. They always have the right answers.

[Damon John]

They do.

[Mick Hunt]

They have the right answers. They do.

[Damon John]

What was it?

[Mick Hunt]

Just.

[Damon John]

Are you open to it?

[Mick Hunt]

Yeah. Yeah. What was it? When we were with Chris Voss at Evening with the Shark, you said he gave you some advice or he told you something.

[Damon John]

I went up with Chris Voss, top negotiator, known for his FBI negotiations. Hostage, very serious matters. Chris, how do I negotiate my wife? Damon, there's a difference between a terrorist and wife. Terrorists are actually open to a negotiation.

[Mick Hunt]

My wife has used that against me since you brought that up, she's like, so you know, there's no negotiation whatever I say.

[Damon John]

My wife, when she met her, she was like, he's finally got somebody in his life with some sense.

[Mick Hunt]

Absolutely, absolutely. So speaking of someone in your life, you wholeheartedly taught me the power of mentorship. You know, we started with game changer meetings, and then it just evolved into, hey, Damon, I need to pick your brain about this one thing, but I know that mentorship has meant a lot to you personally. When did you realize that for you to get to where you wanted to be, that you needed mentors in your life?

[Damon John]

No, I realized that when I turned around and looked at where I was, it was because of mentors in my life. Right. The saying is you will only learn by two things, your mentors or your mistakes. Mentors can be in a book. Mentors, of course, could be a great, you know, underappreciated commodities in this country called the teacher. You know, and I just reflect on all the time that I have learned. My first mentor and all of my greatest and my mother, but I just learned that, that that's what you know. And mentors usually are only going to tell you probably about three things they're going to tell you in business. It's going to be not to scale too quick, right? Not to move too fast in your life, not scale too quick. Learn the lesson, right? First step. Second, they're gonna also tell you to not to spread yourself too thin in business and in life. Don't have a million friends, you know, and then they're also gonna say, in business, same in life. Don't take in money too soon, don't take in partners too soon. I don't care if you're a kid. I tell my daughter this, and one of them did it the right way, and one is in between about to do it the right way. I always tell kids, do not get.

[Mick Hunt]

Married.

[Damon John]

From your 20s to your 30s. Now, some will get married younger, no problem. I understand that. The point is what I'm trying to say, and it makes them. Second, it makes them at least give it a good thought on if they're going to do it. Why? Because up until your 20s, you're somebody's daughter, you're somebody's son, right? You're going to live to 100, hopefully. So for 80 years, you want to be somebody's wife, mother, you know, aunt, grandmother, just get to know you for 10 years.

[Mick Hunt]

Wow.

[Damon John]

Now, that being said, if you find somebody a super quality, you've come up with them, no problem. They'll wait. And if that's the type of person that they would wait regardless, then fine, get married, right? You know, no problem. But I'm really, you know, what do you want to do then? Maybe travel the world, right? I don't care if you want to go and be a party animal, go save the swimming pigs in the Bahamas. But until you really know yourself, you're very comfortable with yourself. Now, if you're the kind of person who doesn't want to be around a lot of other people, I get it. But you want that freedom to discover yourself because there's too many marriages that down the road somebody says, well, I was in a career like this because my parents told me to become a doctor. I hate Being a doctor, but I would just rate. You know what I mean? You want to be a lawyer? Oh, growing up, you need to be a lawyer or doctor. I'm not sure if you would have been happy as a lawyer. Maybe, maybe not. And so when I. When I say that, I don't even know how I got to that. Always about mentors, taking in a partner or taking in people committing to something so much that you don't get to know yourself.

[Mick Hunt]

Yeah. I want to unpack something you just said, though. So people scale too fast or they think they want to scale quicker than they actually need to. So slow down. Talk to the business owner, the business leader, even the individual in their life about what you mean by don't scale too fast.

[Damon John]

You know, well, everything is. Everything has its own kind of. Okay, so if I'm talking to a person, don't scale too fast. Well, if you have an opportunity to travel, you know, they'll scale your. Don't. Don't change your life so fast. Slowly change it. Right? You know, the 20% of this exciting thing you want to do with this person, this place you want to go, make it 20%, and then it slowly moves. 30, 40, right. You know, don't. Yeah, gone. But in a business, for sure. In a business, you don't want to scale too quick because, you know, when I. When I started eight stores I sold to in New York, I could have sold to 12. I could have sold 40 stores around the country before, really technology came around. They always said that you need to have a business, especially in your local business. You should have all of your eggs within five miles of each other so you can easily, you know, utilize staff, travel. Da, da, da. Now all of a sudden you get this one. So it's like somebody who wants a franchise. Now all of a sudden, they got two franchises in California. Some of the different rules, you're taking your eye off the ball. The scalability of having eight stores and 12 stores. You're not changing your life, right? So you're doing eight stores, and every one of the stores is doing $20,000 a piece. Let's do an even number. $25,000 a piece.

[Podcast Host / Announcer]

All right?

[Damon John]

You're doing $200,000 out of the stores. And let's say you're making a 20% margin on $200,000. It's approximately $40,000, okay? Going and adding another eight stores around the country. Not going to relate to more of a net than 40, because now you're spending a lot of time and energy. It's eating up your initial eight and it's expanding you a little bit. But what you're not doing, you're really not figuring it out. Instead of concentrating on that 8. I can say that when I was dating, I used to, I'm not a person who loves to date. You know, like one night stands and all that kind of wild stuff. I mean, you know, when FUBU blew up and in between my first marriage and my second. Yeah. I was single.

[Mick Hunt]

Mm.

[Damon John]

When I realized, when I was dating a good amount of people, just seeing them, you know, all over the place, I realized I wasn't gonna need quality time with anybody. I was spending more time fielding calls and da da, da, da, da. I didn't get any quality time. When they, when you, when I started to just really say, you know what? I just wanna, I don't want my little girls to see me with other, a lot of other people. I never want them to think that there's something more important than them this and this and that. Let me just chill, let me just even not talk to anybody or let me just kind of concentrate on this small little, you know, one or two people and then put your voice out. I mean, a great woman.

[Mick Hunt]

Right.

[Damon John]

Because I, I, I wasn't spread all over the place.

[Mick Hunt]

Right.

[Damon John]

It's not about when, when you, when you bring people in your life and business and everything else. It's not that. The fact that, you know, you want to change all that, you start to change and you start to accept. I want to concentrate on this business, just do this for my customer. I want to concentrate on my relationship. Just do this. You start to, you start to become that person that you hopefully want to be, you know?

[Mick Hunt]

Absolutely. Absolutely.

[Podcast Host / Announcer]

So I want to talk about one.

[Mick Hunt]

Of the most brilliant pieces of advice you ever given me. So last few years I've really been into investing, right. I run businesses. And you said, you know, Mick, are you doing it from your heart when you're investing? Are you really concerned about mmh? And I was like, what the hell is mmh? And you were like, that's my money, homie. Talk to us about why that is so important for new investors, even seasoned investors, that you get caught up in the story that sometimes you gotta remember you're investing for a return most of the time.

[Damon John]

Well, because, you know, investing is, and I'm, I'm the king of, like, if I had to give my own self shark tank advice, I would have to change a lot of things. But I make a conscious effort of doing things where I'm doing it because I just want to do it as philanthropic in my field. And then it becomes something great when you're looking at it from your money. Like, what is it? You know, I don't want to be Kevin o'.

[Mick Hunt]

Leary.

[Damon John]

And money doesn't lie. It's pretty simple, you know? And. And how are you. What are you really doing it for? If you want to do it for philanthropic reasons, fine. You want to do it because you want to give people an opportunity.

[Mick Hunt]

That's great.

[Damon John]

I see a lot of athletes who, they go and do these great, what's it called, charity fundraisers. They spend a million dollars to bring a bunch of people out and they raise 700,000. Why just give the million dollars away, you know, to, you know, whatever. 100 different charities, 10,000 a piece, and you still get the notoriety. But wanting to be somebody for the community. But you didn't have to deal with traveling people from all around the country for whatever the event is, right?

[Mick Hunt]

It's.

[Damon John]

And then you, you write it off on taxes, right? You write off a certain amount, right? Because the government incentivize you to do that. So again, what are you doing it actually for? What is your money? Actually, it's my money, homie. Like how my money working for me. The ideal of a generational wealth is that you, you, you, you, you have this business, whatever it is, you put away money as much as you can. First of all, the first thing to do is you try to take advantage of the legal tax codes so that first of all, you don't pay as much in taxes because the government themselves say, foundations. I'll give you an example. I tell people all the time, when Covid happened and the COVID bill passed, you got a hundred percent write off if you supported a restaurant for a business meal. Okay? You understand how that's working. And people always get mad when I tell them this. I have friends who did decent businesses. $500,000 in business meals because they travel. If you went to. If you went to a hotel and you went downstairs and you put the meal in the restaurant, you had a big restaurant, you know, and you had 20 people, you put that on a hotel card, right? That's a 50% write off. Because that goes underneath the hotel. If you just take out your credit card and put it down, that's 100% write off, right? So let's say you spend $500,000 on that. So $100,000. You gave away $50,000 by just not moving one car to the next, right? Times that by 20 things that happen a year from the tax code.

[Mick Hunt]

Right.

[Damon John]

So let's say you save an average of $200,000 a year due to tax codes. You then put that in your, your, your, you know, your bonds or whatever the case is. So after 10 years, thinking about what that is compounding and various other things, that's only 200. I don't know what you say. We're not talking about what the business made. Yeah, right. You think about your business and that's what's supposed to happen.

[Mick Hunt]

Right.

[Damon John]

Then you obviously can go and you educate yourself. I know, you know, insurance. You, you go get long term, you know, health. Life. Life, Right. So that, you know, by the time you're 70 years old, 80, if you want to go and get, you know, live in a retirement home, it's not $300,000 a year because.

[Mick Hunt]

Right.

[Damon John]

He paid ahead of time. And it's, it's nothing to you but $300,000 a year if you saved, you know, you say $3 million, you only got a 10 year Runway. You can't even hand down to your kids. So again, it's all these financial things that you think about as my money, homie. What am I doing?

[Mick Hunt]

Yeah, yeah, I love it. I love it. So I'm always going to.

[Damon John]

I actually should probably get Hillel on here. You got to meet Hillel. He's. He's a great attorney about asset protection, about these type of things.

[Mick Hunt]

I need to talk in person too.

[Damon John]

Yeah, yeah, yeah, for sure.

[Mick Hunt]

Absolutely.

[Damon John]

And we'll get closer.

[Mick Hunt]

Yeah.

[Damon John]

You're part of the crew. I should hit you up a long time ago.

[Mick Hunt]

All good. All good. I am the most colorblind person in the world. I can't even draw stit figures either. I am colorblind. Like red and green struggle light blues and purples.

[Damon John]

Oh, you're like a dog.

[Mick Hunt]

Pretty much. Pretty much. But you, sir, as we look at this amazing backdrop that we have here, have sharp art. Yeah. 1. Let's give a shout out to the artist.

[Damon John]

And this artist is named. So this, this artist is named Daniel Mazzone. I believe it was Canadian or I'm not sure, or Long Island. But anyway, let me tell you the story about this. This is a flag that was in 9 11. Believe it was either at a fire station or at 911 they salvaged and they got the flag. If you look at the arms, the arms are actual uniforms from men who, who were at fire, you know, 911 from the Brownsville Fire Department and that other one right there. And it's you know, the, you know, justice, right? You know, there's some images down there and it's glossed over and it actually, when it hangs, it hangs and it hangs with the overalls of the fireman outfit. It reminds of the nine, 11, reminds of his justice, you know, reminds us of the people. And I think, you know, that artists, the reason why I do this, talk about art, I love the art. But artists, I think are our last people with free speech. And they bring to light so many things of joy and pain and suffering, our life. But the reason why I wanted to highlight ours especially, and thank you for putting this in back of us, is because I realized there's so many other things that we can do as people that doesn't cost us anything. You know, if, if I like Mick Hunt, I know he's doing a lot. Let me just tag him. You know, if I've a restaurant, small restaurant, if you, if 200 people a day tagged a bodega that they went to because they had a great sandwich, just tagged it. Not just the sandwich, but tag it how much, how, how, how high would their rating go on Yelp and Barish, other things and change that family's life. It's a hard, struggling family. So what I did with, what I did with this was I realized that my. I had a backdrops. Daymondjohn.com look boring. But a friend of mine said, hey, you know, artists, you know, if you are, if you're an actor, if you're a musician and you're an athlete, hopefully you get to the big, big stage, right? You get abc, you get Netflix, you get NFL nva. And if you don't get to that level, and if you get to that level, you have great management and all these people. If you don't get an opportunity, you may even work in the system. You may be acting coach, you may be a nutritionist in the NFL, you may be a broadcaster, you may be somebody who works on the team. Millions of positions, artists will never have a position. And the addiction runs very high in art of the art community. And so even if you don't get to NFL, you may go get a job as a stockbroker or something else. Or artists, no matter what job they get, they're always going to create art. And if they ever get anywhere and somebody buys their piece, now they want them to die.

[Podcast Host / Announcer]

Listen, if you want to win your day, it starts early in the morning. And for me, AG1 is that edge. One scoop water done. And I'm locked in. I Feel it instantly. Energy, focus. And my body just runs better. AG1 takes the guesswork out of nutrition. Instead of taking a handful of pills, I get over 75 nutrients in one move. Gut support, vitamins, minerals, probiotics. All backed by real clinical research. And that is why I trust it. And I'll be real. The new flavors, tropical berry, citrus, man, they hit. And it's not just something I have to do. It's something I actually look forward to every single morning. Head over to drinkag1.com Mick to get a free welcome kit, including a bottle of vitamin d and free AG1 travel packs when you first subscribe. That's drinkag1.com Mick Ladies and gentlemen, the holidays are coming fast. That means companies everywhere are on the hunt for seasonal help. From haunted corn maze workers to lead elves to the one person who can actually drive a snowplow without tearing up the parking lot. And if you're the one doing the hiring, you already know finding the right people fast isn't easy. That's why I tell leaders, stop searching the hard way and start hiring smarter with ZipRecruiter. And right now, you can try it for [e-mail] unplugged. ZipRecruiter's powerful matching technology gets your job in front of the right candidates, instantly saving you time, saving you money, and helping you build the kind of team that makes the season shine. You can see right away how many qualified people are ready to work in your area. So if you're hiring this holiday season or any season, let ZipRecruiter do the heavy lifting. And four out of five employers who post on ZipRecruiter get a quality candidate within the first day. Right now, you can try it for free. [e-mail] unplugged again, that's ziprecruiter.com unpluged. ZipRecruiter, the smartest way to hire.

[Damon John]

So I said to myself, why don't I just start highlighting artists and they will loan me a piece. I actually was sitting in here. I just saw randomly some other art up here. I'm going to highlight those pictures, post them, and that's it, man, you know, hopefully. And if we all do that, you never know. One or two artists or five or 20 or 100, go, hey, you know what? Somebody pick up my piece. Hey, I got, I got highlighted in the museum and that's it. You know, it doesn't cost us nothing.

[Mick Hunt]

Again, you. You do so much for people. Did you Know that this was who you were destined to be.

[Damon John]

No, I'm an only child. And that's why I do so much.

[Mick Hunt]

Okay?

[Damon John]

Because when everybody went in to play with their brothers and sisters, I had to find a way to convince people to stay outside and play with me. And hey, I'll let you play on my baseball. You like Tonka Trucks? I got three of them. Why would you come? Why'd you come over my house? I got a twin. A twin brother. You ain't got no twin brother. Why don't you come on over and see? We want a grilled cheese sandwich. I can cook. So, you know, I was just trying to find friends.

[Mick Hunt]

Speaking of cooking, I'm going back into all my memory bank now. So there was a conversation you posted on Instagram, I think when you ate like a year old turkey leg or something from the freezer. Two year old.

[Damon John]

Two year old. Two year old. Why? Why not? Why not? All right, let me break it down to everybody here. Let's like my wife who, like, that's a leftover.

[Mick Hunt]

Well, it wasn't a. It was a two year old leftover though.

[Damon John]

This. That's a different king. Craft season has not been open for four years. So anybody here eating king crab legs? It's four years old. Mmm. Mmm. I gotta tell you something about food. And all you people out there are so prissy. Let me tell you something. You know that chicken that nicely, you go, oh, that chicken looks dated. Right before that chicken rots, you know what they do?

[Mick Hunt]

What?

[Damon John]

They cook it, okay. And then they put it in this round rotisserie. And you go, oh, wow. I'll take that chicken right there. And right out of that chicken that they cook before it gets old, they chop it up and put it in gravy. And they put it in. So all of you people right now, woodworms, parasites, I promise you, there is some person in the background of that food trying to make a profit. And you're eating it like you're finally leftovers again.

[Mick Hunt]

I'm fine with leftovers.

[Damon John]

Say right now, running into the bathroom.

[Mick Hunt]

I'm fine with leftovers. With two and four year old leftover. I'm fine with leftovers. But two and four years old, I'm.

[Damon John]

That's called dry aged.

[Mick Hunt]

No.

[Damon John]

And they put on your menu.

[Podcast Host / Announcer]

No.

[Damon John]

Dry aged jerky.

[Podcast Host / Announcer]

No.

[Mick Hunt]

I've never seen dry aged chicken on a menu though. Or turkey legs.

[Damon John]

They left out dry aged on. It's called jerky.

[Mick Hunt]

No, no, no, no, no, no, no.

[Damon John]

Yeah, you gonna be passing for A week after this, I pretty much am.

[Mick Hunt]

I pretty much out. I also want to let the viewers and listeners understand this because again, you are my advice guru when I need something because again, I can only do two things, max. But you. I was building social media and I said, Damon, man, I'm struggling on the content that I put out. I don't know if it should be under this brand, that brand, I don't know who I'm talking to. And you said, mick, you're doing it wrong. You should always talk to five to seven people. And then you broke it down to me. The five or seven people that you do all your messaging for and you don't care about anything else. I thought that was the most profound thing and it changed my whole social media strategy. So much so that I know you don't normally charge for this, but can you tell the people, the five to seven people listening.

[Damon John]

So I, I have to only live with myself. My social media the greatest for everybody? No, not at all. I know people out there who are, I'm on, I'm a CNBC 40 times a week, ABC, you know, I'll be on the View, I'll be on this and that. I got the same 1.2, 1.3, whatever on each platform or linked is a little bit better. I'm not going to do anything unless I, unless my mind will only explode if another category or area I'm in. People discover me and they just like what I'm bringing to that area. The same way that I was a FUBU guy. But all of a sudden, you see, you understand that you think I'm a fashion person, but then you see, I understand the concept and the fundament members of business. Now the business audience find me. Actually the fashion audience doesn't really check to me, I'm cool with that. So I will never explode or I won't explode past where I'm at. I've accepted that and I don't want to because honestly, if I do something crazy out there and I explode, well, those people are short stayed because I'm not going to do it again unless I turn it on there all the way and then I won't be happy with myself. So I'm pretty simple, you know, when I post something, you know, I post something that I'm a spiritual person and I don't like to push my beliefs on it. But would God appreciate what I'm posting or what he look, you know, a negative way. Then the next thing is my family, will my wife be at the Grocery store and somebody say, you know, your husband posts. It could be anything. It could be something that's disrespectful to women, disrespectful for religion, violence.

[Mick Hunt]

Yeah.

[Damon John]

Now let's get to number three. The people that I work with, my staff, my team, abc. I don't want somebody calling ABC going, hell, man, this guy's, I happen to like some stuff that may be off color. We all do. But abc, they're gonna be like, is this your guy? You know, my staff, I don't want them saying, I don't want somebody to say to them, is this the asshole you work for? Every day this person says something a little misogynistic. Are you crazy? You know, like. And then, you know, the next couple of people would be, and they're young kids or entrepreneurs who are looking up to me and I shouldn't do anything that makes them feel like I'm letting them down.

[Mick Hunt]

Yeah.

[Damon John]

And then the forward thinking ones are the ones who are checking for me. I want you to know who I am. Oh, Chase, all these other people, all these big companies, this is what he's about. And the last but not least are the ones, I want you to know who I am. Because this is what I'm not about to. Don't come to me. And you want me to do all this and that, because if you see all this, then I'm a hypocrite if I take your deal.

[Mick Hunt]

Yeah. You know, amazing. Again, for everybody watching or listening, that strategy changed my life. And it's not even a strategy. It's just the way that I do things now. It's, I'm not trying to please everybody, but I also don't want to upset the people that matter the most to me. And so that really touched me.

[Damon John]

You know, you can be very, you know, I think people think that you have to be so hard one way or another. Like I was telling my staff the other day, I said, you know, we have a lot of opportunity out there. We can drown an opportunity. That's my biggest issue and my, my, my biggest shortcoming. I want to do a lot of things now. I understand that. I know how to cut it all out of the way, but if I don't do a lot of things on my own side, well, I'm going to do it for Shark Tank anyway, because that's my obligation. So why don't I have some of my vested interest in this kind of diversifying of the portfolio. However, don't wait around for deals that somebody's Taking you taking two, three weeks, six months. And they're just messing around. This needs to be a. Yo, you want to do this or not? Yeah, well, my lawyers are this and that. Well, then your lawyer is the boss. Because, I mean, you know, then. Then I'm working with that person. Cut it. And so I said, because you. Why should you cut it? Well, they either don't value the opportunity, they don't have the money or the resources. They don't know what they should be doing. And at the end of the day, they're all. All of those people take a long time with these things. Going to be the biggest pain in the ass when you get married. Somebody is very complicated on dating. That was the. That was the best they could be. Oh, now you're about to really see their ass.

[Mick Hunt]

Yeah.

[Damon John]

Get out of it. It's okay. And you know, when you get out of it, you know what happens? Like I said before, you make room for a new opportunity.

[Mick Hunt]

Yes, sir. Yes, sir.

[Damon John]

Are you willing to walk away? Walk away is the most powerful thing you can ever do in your life. And you at least leave with your dignity. You feel comfortable about the situation and you go, it's not here. Because I've decided that it's not here. I left everything on the field with them. I'm cool.

[Mick Hunt]

I'm. There it is. There it is. I know you're busy. I know you've been gracious with your time. I'm gonna get you out of here on my quick five. Five rapid fire questions. All right. From Queens. The greatest rapper from Queens is.

[Damon John]

Hello, Cool J.

[Mick Hunt]

Done deal. Done deal. The. The best athlete to come out of Queens is.

[Damon John]

I wouldn't know. Kenny Anderson. Kenny Anderson. Yeah, I know. I know Kenny. I know them all. I know Ryan, Tess. I know them all. I just don't know what the greatest at. But the greatest athlete is. Kenny Anderson.

[Mick Hunt]

You think? Yeah.

[Damon John]

There's no famous, like big, big, big. I'm talking like Kenny and statue. No, no. Okay. It gotta be Kenny Anderson.

[Mick Hunt]

He was the goat.

[Damon John]

No, Kenny's great.

[Mick Hunt]

Kenny's great dope.

[Damon John]

I know so many of them, though. From Queens.

[Mick Hunt]

Kenny Smith. Kenny Anderson. Bunch of Kenny's.

[Damon John]

Mark Jackson, Mark Jackson and Martu. I know them all. I just forgot. Yeah, I've never been heavy into sports.

[Mick Hunt]

Like that, but I know, I know. Fermented pickles or fermented cabbage. Pickles all day long. When you come off with fast, what's the first thing you eat? Avocado taught me that. I had to get used to it. I had to get used.

[Damon John]

Yeah. You don't want anything heavy.

[Mick Hunt]

Yep. The best advice you've received in the last 12 months?

[Damon John]

The best advice I've received the last 12 months. Oh, good question. So many things. Good question. The best advice I've seen in the last 12 months. It's. They already knew, but it's, it's, it's cut more people off. You know, after Covid, I think we're, we're looking at what's going on with people mentally. After Covid, with social, with AI coming around, people are screwed up in the head. And I think it's time to just cut as many as you can off and get narrow and deep, because we're going to run around, we're going to run into some really big issues. And I think you need that really tight unit of people when it gets dark that you can rely on. Forget having a hundred people. You have an army of three. You're invincible.

[Mick Hunt]

Yeah, yeah. You taught me that, too. You taught me that too. For everybody listening or watching, what's one thing you want them to know that you have going on? You have. Coming up selfless, shameless plug for my mentor, Damon John, right now.

[Damon John]

Well, first of all, I want to talk about this man, how to be a good leader. I don't want people to read that because that's important, you know, because, you know, leadership is important. And, and when you learn this, you, you learn a lot about yourself, how to lead. What do I have going on? So I have shark jevity, where it is, you know, I'm just talking to people about biohacking and very. And biohacking, that's word for longevity. And why am I the expert in this? Because I'm the weakest person on the planet when it comes to food.

[Mick Hunt]

And.

[Damon John]

I have a horrible travel schedule. And I'm, I hope, I don't think I'm intimidating looking like a lot of these guys who. That I love and respect. I get from like scientists, like Gary Breaker's body man. Guy looks like Superman, right? They. They ask for doctor. Amen. So what I do is I, that's the most important thing to me is to share with people the, you know what longevity is, how to slowly increase your ability to live longer. And the way I do it is by showing you my faults, showing you what I'm going through. And I always say if I'm putting a hundred different, and I'm probably putting a hundred toxins, bad toxins in my body a day, we all are. If I can reduce that to 60. It adds up. And if I can show people how to do that and then get people like you to say, hey man, I'm gonna start the fast, you're gonna go down your own rabbit hole of doing that. I highly doubt knowing you that you're gonn if you, if you do it for a long period of time, you're going to start saying, this is part of my life. You would feel horrible going back.

[Podcast Host / Announcer]

No.

[Mick Hunt]

It is so easy. The days that I'm not doing the 40 hours to do 18. Yep. Like I don't even think about it anymore.

[Damon John]

It's like, try it again tomorrow if you pale.

[Mick Hunt]

Right.

[Damon John]

And tomorrow after that, eat a big ass piece of chocolate cake, eat whatever you want and reset it on Monday and just try again.

[Mick Hunt]

There you go.

[Damon John]

Right? That's it.

[Mick Hunt]

There you go.

[Damon John]

So that's what I, I think. So those are, those are the two things. I shared a bunch of things. So first of all, artevity and then I'm still, you know, the person I have a lot of. I have a lot of partners on Shark Tank and I hopefully I'm the, the face of entrepreneurship and to show people that if I could do it, everybody else could do it.

[Mick Hunt]

Yes, sir. Yes, sir. Ladies and gentlemen, this has been my mentor, the legend himself, Mr. Damon John.

[Damon John]

Thank you, brother. Appreciate it, man. Right hand camera head. There you go.

[Podcast Host / Announcer]

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[Mick Hunt]

Com.

[Podcast Host / Announcer]

Keep building, keep leading, and most importantly, keep dominating.