Mick Hunt (3:33)

Amazing, man. Like, I didn't know that story.

Dara Ladje (3:36)

You didn't know? It's, it's my.

Mick Hunt (3:39)

Why?

Dara Ladje (3:39)

It's my.

Mick Hunt (3:39)

Because, yeah, I, I love that. And you know, we've had so many conversations and obviously selfishly, I didn't want to ask you because I knew I'd ask you on the podcast, but I didn't know the depth of that, man. And so what you're doing with Delphi is beyond compare. And I told you when I met you, right, like I, I looked at a few services and platforms, but Delphi felt like home. And you're continuously improving and staying ahead of the curve. Why is that mission continuously important for you?

Dara Ladje (4:14)

Yeah, I think with my grandfather's experience, it got me thinking about the ways in which we learn from other people. You know, we can read books, watch YouTube videos, look at a website, but none of these things adapt to us. We change all the time. Knowledge stays static. And so I thought, could we create a new form of media? You know, these are all forms of media that allow you to scale yourself, that allows people to scale their time in a way that's interactive. Um, and many studies have shown that the best way to actually learn Something or engage with an idea is through conversation. Most people don't have access to people either because they're too expensive or because there's just no time. You can only be in one place at one time. So we started Delphi before ChatGPT and at the time the big why was I would be a user of this product. Like I there's so many people that I want to learn from. But then what also became why as ChatGPT and Claude proliferated, I just began to see there's all this generic information on a lot of these AI tools. And I think we trust humans. Like we read books over reading Wikipedia pages, we follow people on Twitter versus, you know, reading the Spark notes. And I think as ChatGPT is teaching people to consume information through conversation, we'll go back to our roots of wanting to consume information through conversation with actual people. So I view Delphi as a very, you know, we're not automating humans, we're putting AI and power in the hands of humans.

Mick Hunt (5:39)

That's awesome, dude. That's awesome. And for everybody that's listening, that's watching, this entire episode right now is sponsored by Delphi. Just so you know. So we're going to have clickable links everywhere. We're going to have things rolling. Like definitely it is the product that not just me, but my team, my companies use more than anything. I mean the fact that you can build closed source information to only your data set or your information lake as we like to call it, to have conversations to build your company best practices and ask it questions. Because Darya, here's what I know. Most companies are struggling to recruit, retrain, retain modern employees, right? Who, and, and that doesn't mean age, that just means we all as humans have modernized, right? Like if I have a question and forget if I'm at work, if I have a going online, I'm going to ChatGPT, I'm going to Delphi, I'm going somewhere to find the answer and I want the answer, right? Like, I don't want to have to research it, I don't want to have to click through 15 file folders to figure out where this document is and then interpret the document. So if that's how I doing outside of work, inside of work, I should be able to do the same thing. And Delphi has allowed us to do that, right? Again, we can take what used to be Google folders or those that are on Microsoft or SharePoint and all that. We just build it in Delphi now, right? We, we've built our own digital mine, our digital sop. We can ask questions. If we need a specific document, we can ask the right trigger and get that specific document brought back. So my question for you, Dar, is this. Did you know that you were going to change not just how individuals work, but did you have this idea that you were also going to change how businesses could evolve as well?

Dara Ladje (7:27)

It came as I grew as a CEO and I realized how much I myself needed to scale. You know, so many customers wanting my time, team members wanting my way of thinking about things. And that's when I started to become a user of the product from the other side, where actually my digital mind is now making customers happy, talking to new customers. People who want to work for my company will talk to my Delphi and it'll let me know if they're good for company culture. We just created a new culture deck and I added it to my Delphi, specifically the version that my team has access to. So that, you know, culture is what people do when you're not in the room. And so when I'm not in the room now, my Delphi can help also make people make better decisions. So that's been. That's been great. As a user of the product myself.

Mick Hunt (8:11)

Yeah, yeah. So with the rise of AI and AI generated content, talk to the viewers and listeners about how Delphi has differentiated itself from other platforms.

Dara Ladje (8:23)

Yeah, I think from the beginning, again, we started before ChatGPT. We never started this company to be some AI opportunistic startup. We started it to solve a problem, a very human problem, and that has kind of grounded the entire journey. You know, we only let you create a digital version of yourself. You own all your data. We're not training models on your data. And then also, how can we actually make this useful versus it just being like a shiny object? So I think, you know, utility and being human first have really been the things that have driven our product roadmap up until now.

Mick Hunt (8:54)

Yeah. And, you know, again, when you and I talk as much as we do, and we talk a lot offline, it's very clear that you care about the human interaction, the. The ethical ways that your product is used. Talk to us about why the human viewpoint, being human centric, is at the core of who Delphi is.

Dara Ladje (9:15)

Yeah, I mean, I think technology changes so fast, but humans don't change as fast. Like, there are certain things about humanity that stay the same, whether it's our ambition, our trust in other human beings. You know, you have AI that is better than the Best chess player in the world. We still watch human chess players. Why is that? Because, you know, they have, they have lived experience. And also at the same time, I think AI is freaking people out. You know, a lot of people's life work is now just getting consumed by some of these models. So at Delphi, we think you should be able to own your ip, you should be able to own what makes you unique, which is your mind. And you should control who has access to that. You should control the rules. It's your model, it's your mind, it's your rules. So I just want to be on the right side of history and I think a lot is going to change. Humans still matter in a post AGI world. That's kind of the bet we're making as a company that it, if that statement is wrong or humans don't matter, then Delphi is not going to succeed.

Mick Hunt (10:10)

I love it. So let's, let's add on to that. You say things are going to change or AI tech, society is going to change. What are some of the changes that you think are going to be happening soon?

Dara Ladje (10:20)

Yeah, so I try not to think about what changes are happening today. But like, where is the puck inevitably going, like on the other side of all this acceleration, what is what it's going to be? You're going to have an AI model that is pretty much smarter than the collective of every human being on the planet. It is in your pocket. It's really, really fast. It's pretty much free. It can take actions for you on your behalf. And I work backwards from there. I was like, what matters in that world? And you know, a lot of people will say like, oh, you know, all jobs will be automated. But again, I think one of those core things about human nature is that we. The reason you like reading a book is because there is a human with a lived experience on the other side. It is something inherently psychological to, to place trust in, in something that comes from, from a human. And when information is abundant, when you have pretty much infinite information at your fingertips, what you want is curation and trust. Uh, and you know, when I, like when I talked to my grandfather's deli, it wasn't like I was hearing any new information. It was the fact that I was hearing it from someone that I trusted that made it impactful.

Mick Hunt (11:21)

Love that, dude. I love that so much. So let's talk about you a little bit. You were born and raised in Houston, right? Yeah, yeah, Houston. So growing up, when did you know that you had this, when did you know, that the curiosity, the problem solving, the creating solutions. When did you know that that was a part of who you were?

Dara Ladje (11:46)

To be honest, I don't think I ever knew. I don't even think I know now. I think it's a constantly evolving process. I think the first time hindsight is 20 20. I think like looking back and this, this actually isn't something that I've spoken about on a podcast. I grew up in a very, I was like one of the few Middle Eastern people in like a very, very white school in Houston, Texas. And when I was like 13, I got like severely bullied. You know, you're going to celebrate 9, 11, you're going to go like bomb a building. And, and that like really struck me as a kid. And I think the, there's a bright side to everything. I think the thing that, that actually pushed me to thinking about is how I'm never going to be like in the in group. And it really encouraged me to just like feel free to think differently. Um, and I, and I, and I bring up this story because, you know, when we started Delphi, everyone thought it was like a dumb idea and everyone thought it was stupid. Um, and even for a while we were like, this is not going to work. But I almost feel like I had built the muscle to be okay not being in the in group, like to be okay thinking things or being different. So I think that actually had a big impact on me feeling comfortable going after crazy ideas.

Mick Hunt (12:58)

Okay, I like it. And so now Dara, the entrepreneur, Dara the leader. What are some of your core values? When you talk about, you know, bringing on team members, when you talk about, you know, leading companies, what are the core values that you personally have?

Dara Ladje (13:13)

Yeah, I mean, our first employee was this 17 year old Belgium kid who had reached out to me on Twitter and he was like, I gotta work for you. And I was like, who is this kid? We're not, we're not going to hire a 17 year old kid who's still in high school. But he was very persistent and we flew him out to the office and we ended up hiring him. And it was one of the best hiring decisions we've made. And we have a couple other stories like that. And I think it is much better to invest in people who have high slope, who have a lot of energy than people who are like, extremely experienced and potentially entitled. So I think I try to pay attention to what, what motivates you. Where do you want to be five years from now? Like, are you ambitious and why do you do what you do? A controversial question that I ask in our interview process that some people have not liked is I ask, what is the greatest hardship you've ever experienced in your life and how did you deal with it? Because I think building a company is hard and you want to bring people who aren't going to run away at this first sign of uncertainty, but rather are aware, like, oh, this is normal. This is a part of the path. If you're going to be doing something special, you're going to have hardship.

Mick Hunt (14:19)

Okay, I like it. So 17 year old is still on the team?

Dara Ladje (14:23)

Yeah, he's 20 now.

Mick Hunt (14:24)

There you go, there you go, there you go. So going back to Delphi now, what are some of the roadmap items? Like, you know, looking at where the hockey puck is going. Where's Delphi going?

Dara Ladje (14:36)

Yeah, I mean, one of the things we're about to ship. Not everyone has a podcast like yourself. How do you allow people to create a digital version of their mind if they don't have an online presence? So we have this interviewer that asks you questions about yourself that you could use and be like, hey, like, I want to get all my opinions about XYZ into my Delphi, and it'll ask you questions about those things so that it can get smarter. We're also. Personalization is a big thing. As someone speaks to your digital mind, it becomes more personalized to them, such that a question they may ask may be different than a question I may ask. And then eventually you can imagine there being an ability to discover people based on their knowledge and what they know and how they think. Right now, we can only discover people based on what they look like on Instagram or where they've worked, like on LinkedIn. But there's no way to actually find people based on their values, how they think about the world, what they know. And those are often the best connections and relationships and opportunities to learn from people. So that's something that we're thinking about.

Mick Hunt (15:35)

I love it for the entrepreneurs and leaders that are. That are listening. And everyone's trying to do this now, right? Like you're trying to scale your influence. Because as we move forward in a digital and social age, influence is kind of the thing. And that's what, that's what matters. And that's not a bad thing, by the way, like, growing your influence is a good thing. What steps do you think that entrepreneurs and leaders can take to. To start to scale their influence now?

Dara Ladje (16:02)

Yeah, I mean, I think there's a reason that Mark Zuckerberg has spent so much time on his personal brand over the last couple of years. Like, he's a lot front and center. You see him kickboxing, and it's because he knows that humans connect with humans, not faceless entities. And I think as AI continues to improve that authenticity, that realness of a human is going to be that much more attractive. You see companies even hiring like chief influencing officers and where they're like the face of the brand. So I think don't be afraid to put yourself out there. I think vulnerability is key, especially, you know, customers are getting pitched, consumers are getting pitched left and right from all these really fake AI slop ads. And people are just desperate for something genuine and authentic. So I think you should not be afraid to put yourself out there. You should document what you know so that you can leverage that information from your mind to scale it when you need to scale it, whether it be with customers, with new hires. But, yeah, I think it's just, it's okay to start putting yourself out there. I have this on my, my phone background is a text where it says, I'm afraid of putting myself out there. And the response is cringe is in. You got to like, be uncomfortable for a little bit and then it will start to feel more normal.

Mick Hunt (17:11)

No, you're totally right. And you're, you're on point. I tell some of my clients that same thing. They're looking to grow their brand and to grow their scale. And I have to remind them that as a CEO, you actually are the brand now. Right. Because it used to be in the 70s, 80s, 90s, even the early 2000s, with the exception of the extremely popular CEOs and probably like the Fortune 100 companies, you didn't know who the CEOs of companies were. Like, you might know the name, but you never knew the face, right?

Dara Ladje (17:43)

Yeah.

Mick Hunt (17:43)

And you might know the picture, but you don't know who they are. You don't know what their values are. And so I tell everyone to start with this, state your core values and just talk about your core values. Because to me, that's how human connection starts. When I know what Dara stands for, either I connect or I don't. And if I do connect now, I'm probably going to follow. And now if I know how Dara thinks and I can use Delphi AI to interact with Dara, now I feel like I really know Dara. And so now when Dara goes and does a social post, I get it. I know where he's coming from. And I. I'm anticipating the next one. And if I say Dara speaking at this event, I want to go because now this person that I followed I can actually meet in person. And to me, that's the true evolution of human connection. And I think again, your product does that. Amazing.

Dara Ladje (18:34)

Thank you. Yeah. And I think you could see a tweet and a lot of people will project their own worldview. I think static content like blogs you can read and you can make all your own assumptions about. I think the great thing about having a digital mind is it almost allows people to immediately empathize because as soon as you can have a conversation, then you really start to understand, oh, this, this is not what they actually mean. So, yeah, it's been actually really cool to see a lot of our customers talk to my Delphi and then when I meet them in person, they already know the basic questions that I've answered over and over again. So we can have a more in depth conversation.

Mick Hunt (19:06)

Right, Right. What advice would you give to someone that's hesitant about embracing good AI? And I'm going to put an emphasis on good AI. What advice would you have?

Dara Ladje (19:19)

I mean, one, Pandora's box is open. It's never going to be closed. So I think that's, that's very important to think about. Two is start with the end in mind. There's a lot of shiny objects left and right. You shouldn't plan around what's possible today. You should think about what's possible a year from now and work backwards from there. That's going to set you up for the most success. And then three, use AI to automate things that you don't like doing. But don't forget what makes you human, as those are the things that allow you to connect with people and to own your data. Make sure you're using platforms that aren't using your data to train models. So those are my four tips.

Mick Hunt (19:55)

Good stuff. Good stuff. All right. I know how busy you are. I know you have a lot going on. I'm going to get you out of here on my quick five, my rapid five. So let's do it. Ready? Yeah. All right. Growing up in Houston, now you live in the Bay area. Who has better food? Houston Texans. Houston. Okay. Yeah. All right. What's your favorite meal? Houston based man.

Dara Ladje (20:16)

I mean, my parents home cooked meal, but in Houston, Houston has the best Tex Mex, Vietnamese, but I can't. Nothing competes with homemade Persian food.

Mick Hunt (20:27)

Okay, good stuff, good stuff. What is your go to productivity app notion?

Dara Ladje (20:33)

My entire life is on notion Huge fan of Notion.

Mick Hunt (20:35)

Also one of our advertisers on the show. So shout out to Notion AI, like, love them dearly. Changes everything that we're doing right now. What's a hobby or activity that you use or go to to unwind after a busy week?

Dara Ladje (20:48)

To be honest, I just hang out with friends and family. I don't really do hobbies. I read books. But whenever I have free time, I use that time to spend it with the people that are important to me.

Mick Hunt (20:58)

I love it. I love it. When the story of Dara is being written and we're at the last chapter, last paragraph, last sentence, what's one word? You want to define your legacy?

Dara Ladje (21:10)

This is a really good question. One word. Resilience.

Mick Hunt (21:14)

I love it because my man keeps going. That's what I love about you, bro. Even when I talk and sometimes I know I challenge you with, hey, can we get this feature added or can we do this? Like, you're always resilient, right? Like, you always keep going whenever there's obstacles you. You always fight to overcome. And I think that's what I probably appreciate about you the most, is because I have that same. That same fire instinct. And I know you have it. So I appreciate you, brother.

Dara Ladje (21:38)

Appreciate that. Mickey.

Mick Hunt (21:39)

Yes, sir. So where can people find and follow both the real Dara and then also the digital mind of Dara?

Dara Ladje (21:47)

Yes. So on X, I'm D A R A L A D J E and then to chat with my Delphi, you can go to Delphi AI. D A R A.

Mick Hunt (21:56)

Great stuff. I'm going to have links to all of that in the show notes and description. I'm not saying do me a favor, I'm saying do yourself a favor. Go on Delphi AI right now, look at the product. Not only am I an advocate, I'm a proud user and subscriber. Dar. I have what, like four businesses that. We all have different business accounts that are on the platform. That's how much I care about it and what we do. If you care about legacy, at a minimum, you should have a product with Delphi AI. If you want to pass down generational information, you should have a product on Delphi AI. And if you're a business owner, business leader, your business should definitely look at utilizing Delphi AI. Dara, brother, I appreciate you more than you know. Always honored when I can bend your ear and chat with you a little bit. So thank you for being on the show today, man.

Dara Ladje (22:46)

Thank you so much, Mick.

Mick Hunt (22:47)

And for all the viewers and listeners, remember your. Because is your superpower. Go unleash it.

Rudy Rush (22:54)

That's another powerful conversation on Mick Unplugged. If this episode moved you, and I'm sure it did, follow the show wherever you listen. Share it with someone who needs that spark, and leave a review so more people can find there. Because I'm Rudy Rush. And until next time, stay driven, stay focused, and stay unplugged.