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This episode with Balazs Horvath explores how AI is shifting from hype to practical value in business applications. The core insight is that models are now good enough, but value comes from context, not tools. CRM is becoming a database, interfaces are disappearing, and skills like problem framing, signal detection, and prompting matter more than building apps. AI works best as a colleague when organisations invest in shared language, data foundations, and human judgement.

👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/824

🎙️ What you’ll learn

Why context, not models, is the real limiter of AI value
How CRM is shifting from interfaces to signal-driven systems
Where ERP and data platforms still have defensible moats
How reverse prompting improves thinking and outcomes
Why consulting skills matter more than coding in the AI era

✅ Highlights

"It’s been more hype than actual value."
"Models are good enough. It’s about the context that you give them."
"I haven’t logged into my CRM for the past two weeks."
"CRM will just become a database."
"Finance is audited, legislated, and hard to replicate."
"The way we interact with apps is changing."
"I flipped our academic program upside down."
"AI understands intent."
"Ask me 20 questions, one at a time."

🧰 Mentioned

Dynamics 365: https://www.microsoft.com/dynamics-365
Microsoft Power Platform: https://www.microsoft.com/power-platform
Business Central: https://www.microsoft.com/dynamics-365/business-central
Finance and Operations (Dynamics 365 Finance): https://www.microsoft.com/dynamics-365/finance
Power BI: https://www.microsoft.com/power-platform/products/power-bi
Microsoft Fabric: https://www.microsoft.com/microsoft-fabric
Dataverse: https://www.microsoft.com/power-platform/dataverse
Copilot: https://copilot.microsoft.com
Claude: https://claude.ai
Anthropic: https://www.anthropic.com
Microsoft Graph: https://learn.microsoft.com/graph
Vibe.powerapps.com: https://vibe.powerapps.com

✅Keywords
ai context, crm future, power platform, dynamics 365, copilot, anthropic, claude, reverse prompting, vibe coding, business central, microsoft fabric, applied ai

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

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Thanks for listening 🚀 - Mark Smith

AI Needs Context: Build Your Company “Core” File