In this episode of Midwest Microbrew, host sits down with Michael Williams, Brand Development Manager at Great Lakes Brewing Company, for their second conversation — and this time the focus shifts from the beer to the people who love it.
We dig into how Great Lakes Brewing Company has cultivated one of the most loyal craft beer communities in the Midwest, what it takes to grow a craft beer brand in today's competitive market, and the strategies behind turning first-time visitors into lifelong fans.
If you're a craft beer enthusiast, a brewery owner, or someone interested in beverage brand development — this episode is packed with insight.
🎙️ What we cover:

How Great Lakes Brewing Company builds and retains customer loyalty
Brand development strategies in the craft beer industry
Growing a craft beer audience in the Midwest market
What makes the Great Lakes community unique

📍 Great Lakes Brewing Company | Cleveland, Ohio
🎧 Subscribe for weekly craft beer stories, brewery interviews, and guides across the Midwest
#CraftBeer #GreatLakesBrewing #MidwestBeer #CraftBrewery #BeerPodcast #BreweryLife #MidwestMicrobrew #BrandDevelopment #CraftBeerCommunity #OhioBeer