Joining Mik in this episode of Mik + One is Professor Mohan Sawhney, Associate Dean of Digital Innovation and a Clinical Professor of Marketing at Northwestern University.

Sawhney discusses the evolution and importance of product management as a discipline. He emphasizes the need for formal training and frameworks in product management and highlights the role of product managers as mini CEOs and customer advocates. Sawhney also explores the challenges and opportunities in implementing product management in different industries, including technology companies, B2B industrial companies, and service-based organizations.

Listen as Mik and Sawhney explore the impact of generative AI on product management, and highlight its potential to enhance day-to-day tasks and improve efficiency and effectiveness

Key discussions include:

Understanding customer problems and exceeding customer needs
The product manager’s crucial role as orchestrator, mini CEO, and customer advocate
The discipline of product management
The potential for growth and adoption in various industries
Executive sponsorship and implementing organizational structure
Expansion of product management beyond tech companies to B2B and services industries
Rethinking structure, incentives, and process
Exploring how to implement product management in organizations
How Generative AI can improve persona development, wireframing, and roadmap optimization
AI Product management and how it is redefining efficiency for the future

Subscribe to the Mik + One podcast today so you never miss an episode and don’t forget to leave your review.

Follow Mik on Twitter:

@mik_kersten #MikPlusOne

Additional Resources:

Portfolio SAFe
Dean Leffingwell on the Mik + One Podcast: Part 1, Part 2
MarTech
Dave West - podcast episode
Scrum Studio
Greenfield project
Skunkworks
Bimodal IT
Agile Release Train
Mik + One Podcast Episode 20: Justin Watts
Join the Flow Framework Community