Mike (21:27)
Before being a nurse. And I'm like, man, you are never going to get to the gym unless you have the energy to or the motivation. And people just like, kick yourself into motivation. I'm like, well, you're not going to do that if you don't have enough energy to get there. And so, you know, the creation of it was kind of by accident. I mean, me being a nurse, my full time gig was, you know, building up and scaling out, you know, simple nursing. And my brother, you know, full time firefighter, but we're both into longevity. My brother's way more so. And so he's always sending me like all these podcasts from, you know, all the leaders on Joe Rogan, you know, from Dr. Rhonda Patrick to Ben Greenfield to Dave Asprey, now Brian Johnson. And it's like, okay, well, every single person, Dr. Huberman, every single person has something that you should take. Right. Like Dr. Human, his biggest preaching point was, you know, salt and sunlight in the morning for 20 minutes. You're going to reset your adrenals, balance your cortisol levels, which is your stress hormone. And so if you have too high of cortisol, you're going to be, it's going to be firing off, you're going to be waking up at night, or if you have excess belly fat, it's probably a cortisol issue. So if you simply take salt and sunlight in the morning, you're going to balance that out instead of what we mostly do. Like we talked about, you know, chugging some caffeine, which again, punches, sucker punches, your adrenals, and it's gonna add insult to injury. So what ended up happening? And this is the origin story, I basically, you know, me being scientific, my brother's throwing at me like, oh my gosh, like 20 podcasts a week or I don't know, maybe a dozen. And so I'm like, okay, my analytical mind, I'm like, I'm gonna put it all on Excel spreadsheet. I'm like, okay. So Dr. Rhonda Patrick says, take this. Ben Greenfield says, take creatine for your brain health. Neuroprotectant also gives you better sleep. Dr. David Sinclair from Harvard in his book Lifespan was like, hey, take NMN and resveratrol. You're gonna boost NAD they did in rats. And the craziest part, a little excerpt that really got me sold on it, is in the book, he was saying that the equivalent of 60 year old rats were outrunning the 20 year old rats. Equivalently. Equivalently. They're basically running three times longer. And they kind of broke the machine. And I was like, holy moly. So, okay. I'm like, okay, it's gonna work for me. I'm in my mid-30s, but everything declines over time. So I was thinking my parents, I'm like, okay, I'm gonna test it on my parents. I'm gonna put all these things together in like a morning powder. And then I'm also going to do it for, you know, the coffee supplement. So we all know that. Actually, maybe we don't all know, but Paul Stamets on Joe Rogan, the leader in mushroom therapy, not just psilocybin, but all the mushrooms. Lion's mane, he says, is the number one thing to prevent dementia and brain damage. But you have to do it at max doses. See, if you look at like Four Sigma or like all these other brands that mix a bunch of proteins together or, sorry, a bunch of mushrooms together, they're only really. They're pixie dusting you, which basically means they're giving you like 300 at a time. So we give you guys that. I was like, not even. This is before we even made a product. I'm like, I want to take the maximum dose.
