People First, AI Second — with Catherine Rushton

Episode Overview:

Nathan Guerra and Emmalee Crellin are back to dive into the intersection of human intuition and machine learning. In this episode, they sit down with Catherine Rushton (affectionately known as "Crush"), the Chief Strategy Officer and Partner at ⁠This is Flow⁠. Crush shares how her agency uses AI to empower their team and why she believes human intuition remains the ultimate competitive advantage.

The TL;DR

The AI Breakup: Both Em and Crush discuss their recent "divorces" from ChatGPT in favour of Claude, citing better tone and writing capabilities — though they note Claude's high token consumption.
The "Happy People Project": Rather than a technology-first approach, This is Flow uses a people-first philosophy. They empower junior staff to audit their own workflows and identify "unhappy" manual tasks for AI automation — speeding up the menial so humans can slow down on what matters.

About Our Guest

Catherine Rushton is an award-winning strategist with over 15 years of experience driving high-impact communications for global brands like Dove, Chanel, and Volvo. Now a partner at This is Flow, she focuses on building elite, high-performing teams that can outperform algorithms by leveraging human intuition.

📚 Resources & Links from this Episode

Crush's Prompting Tip: "Outsource" your prompting by asking the AI itself to write the best prompt based on your verbalised thoughts. Take your AI for a walk!
Speech vs. Typing Efficiency: A Stanford University study found that speech recognition is over 3x faster than typing on mobile keyboards for English users. Level up your dictation game with Wispr Flow:⁠ https://wisprflow.ai/⁠
Switching to Claude?: Divorcing ChatGPT and flirting with Claude? Import your context and memory from other LLMs here:⁠ https://claude.com/import-memory⁠

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Mind the Model: Ep 012 Catherine Rushton