Season 2, Episode2

Hosts: Nathan Guerra & Emmalee Crellin

Guest: Martin Bertilsson (Founder of AIMSOO)

Is the AI bubble about to burst? Maybe, but it’s not 1999 all over again. In this episode, Nathan and Emmalee sit down with Martin, ex-Google veteran turned AI founder..

From the "devastation" of traditional creative work to the rise of the "AI Butler" who gatekeeps your customers, Martin lays out a future where Generative Engine Optimization (GEO) eats SEO for breakfast. If you aren't optimizing your data for the machines, you’re basically invisible.

The Meat & Potatoes:

RIP, SEO. Hello, GEO: Forget clicks. It’s about verifying your data so AI models (the new gatekeepers) trust you enough to serve your answer.
The "Butler" Effect: Marketing is no longer about convincing a human; it’s about convincing the AI assistant that summarizes the world for them.
Ad-pocalypse Now: Think AI is free forever? Think again. Martin predicts 2026-2027 will be the "golden years" for advertising as ads inevitably flood AI interfaces.

Quote of the Week:

"You must treat AI the way you treat death" — Martin

Mentioned Links & Resources:

AMSO: Martin’s startup solving the discovery problem for small businesses. Check out AIMSOO.ai
Check out Martin’s LinkedIn Newsletter: Feed the Machine: https://www.linkedin.com/newsletters/feed-the-machine-7343126532489388032/
Mind the Model: Got questions? Email the show at mindthemodelpod@gmail.com

Mind the Model: Episode 009: Martin Bertilsson