By the time a family lands on your website, they’ve already done their homework. They’ve Googled, scrolled your social media, and asked around the neighborhood, so when they finally get to you, they’re not really browsing anymore. They’re evaluating. And the pages they land on first are either going to move them forward or send them somewhere else.

In this episode, we dig into which pages on your school website are doing the most work right now and what it actually takes to make them count. From your homepage to your often-neglected contact page, we talk through what families are looking for in 2026, where most schools are falling short, and how to use your own data to make smarter decisions this summer rather than just going on assumptions.

In This Episode, We Discuss:

How to pull your top pages report in Google Analytics, what the engagement time data is actually telling you, and why the numbers can be more surprising than you’d expect
Why families are visiting your faculty and staff page before they ever inquire, and what that means for how you build it
What your homepage needs to answer right away, and the common mistakes schools make by leading with history and awards instead of fit
Why hiding your tuition information tends to backfire, and how to use that page to build transparency and trust at the same time
What your about page is actually for and why a committee-written mission statement isn’t doing the job anymore
How to use AI as a collaborator on your website copy without losing your school’s voice or sounding like every other school out there
The quick wins worth prioritizing this summer if your plate is already full