Podcast
Minds On B2B
Hosted by Dan Harris · EN
Welcome to the Minds On B2B podcast, I’m your host Dan Harris, VP of Client Success here at Minds On. Our team has designed this show to be more than a podcast. It’s your audio classroom. The guests are our teachers and coaches. Our goal is to have them share their stories and passion for the profession, and at the same time teach us all something we can apply tomorrow.
10episodes
Episodes
Newest firstAll episodes
Episode 26: Showcase Episode with The Orange Effect Foundation - Pam and Joe Pulizzi
Aug 23, 201900:17:58Tap to summarizeABOUT THIS EPISODE: In this extraordinary episode, we are taking a break from marketing and sales conversations and showcasing a non-profit organization that is making a difference in our world. Joe and Pam Pulizzi, founders of The Orange Effect Foundation, share their stories. They provide insight into how the foundation is benefiting recipients and explain how you can apply for a grant, donate, or contribute to the cause. BIOS: Pam Pulizzi Pam is the co-founder and executive director for The Orange Effect Foundation. Her background originates as a social worker, and she is raising a son with autism, so the opportunity to start and direct this non-profit is a dream come true. She has been a critical leader in the OEF, the OEF Golf for Autism, and a champion for many other non-profit organizations. Joe Pulizzi Joe is co-founder and board member for The Orange Effect Foundation. His primary focus is actively fundraising for the Orange Effect Foundation, which he and his wife founded in 2014 to help children with speech disorders pay for therapy. Learn more: http://theorangeeffect.org/ Donate online today: via Paypal Donate by Check: Make check payable to The Orange Effect Foundation. Send it to: The Orange Effect Foundation 17040 Amber Drive, Cleveland, OH 44111 Email: info@theorangeeffect.org
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Episode 25: How To Get A 100% Response Rate with Contact Marketing - Stu Heinecke
Aug 22, 201900:32:17Tap to summarizeABOUT THIS EPISODE: In this episode, you will have a chance to hear from author and Wall Street Journal cartoonist, Stu Heinecke. Stu provides listeners with tips, ideas, and examples of contact marketing that has the potential to deliver 100% response rates. BIO: Stu Heinecke is a Wall Street Journal cartoonist, award-winning marketer, international best-selling author of How To Get A Meeting with Anyone - Available today. A new book titled Get The Meeting - Available in October 2019. You can pre-order that book today. Stu believes in creative, innovative, and imaginative approaches that producing unfair advantages for B2B sales teams using Contact Marketing. Connect on LinkedIn linkedin.com/in/stuheinecke Follow on Twitter: https://twitter.com/byStuHeinecke Visit the website: cartoonlink.com E-mail: stuheinecke@gmail.com
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Episode 24: How to Exceed Sales Goals Using Artificial Intelligence - Ilan Kasan - Exceed.ai
Aug 21, 201900:25:33Tap to summarizeABOUT THIS EPISODE: In this episode, Ilan Kasan, Co-founder and CEO for Exceed.ai, describes the key challenges facing marketing, sales development reps, and the opportunity lost due to the lack of nurturing and follow-up. He shares a solution to this challenge, and everyone will want to hear about it. If you're in sales and marketing, interested in exceeding your sales goals, this is a must-listen episode. Take a listen, and then share with your peers. You won't be sorry. BIO: Ilan is the co-founder and CEO of Exceed.ai. He is an accomplished product leader with proven successes in driving product, user experience, strategy, and execution. His passion is building products that users and enterprises love, such as Webex and others. With deep expertise in mobile, web, & application software & SaaS products, I have built an 18-year career in general management, product management for leading global technology companies including, Cisco, WebEx, Comeet and others. Connect on LinkedIn: linkedin.com/in/ilankasan Follow on Twitter: ilankasan Visit the website: https://exceed.ai/
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Episode 23: A CMO Perspective and Approach - The First Thirty Days - Alison Shurell
Aug 21, 201900:24:04Tap to summarizeABOUT THIS EPISODE: In this episode, Alison Shurell, the global market leader for Oracle's Health Science team, describes her systematic approach to the first thirty days in a leadership position. BIO: Business-to-business (B2B) software executive with a 20-year record of excellence leading marketing efforts to increase and sustain revenue contribution. Demonstrated success in launching new brands and new markets on a global level through rigorous market analysis, message development, go-to-market strategy, sales training, and effective marketing. Charismatic, energetic and sincere, able to motivate and lead both direct and cross-functional teams and build strong and lasting relationships with analysts, media, and the market. Connect on LinkedIn: https://www.linkedin.com/in/alisonshurell/
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Episode 22: Getting Tradeshow Results Starts With People Preparation and Process
Aug 6, 201900:17:25Tap to summarizeABOUT THIS EPISODE: In our last episode with Greg Lindsey, we covered how to build purpose-driven tradeshow events, In this follow-up episode on face-to-face marketing and trade shows, we’re going to turn our focus from purpose, to people and process, and sharing Ideas and insights event and marketing managers can apply immediately. BIO: Greg Lindsey is the vice president for New Albany-based Exhibitpro. He is nationally recognized as a leader in face-to-face marketing and trade show and event strategy. Greg has built his reputation as an industry leader in tradeshow marketing and client engagement. Greg has been asked by numerous clients to work with their on-site teams to maximize attendee engagement at corporate events and tradeshows, and has published articles to share his expertise. He can often be found on-site at our client’s tradeshows, offering consultation and making last-minute adjustments to maximize the experience. Connect on LinkedIn: https://www.linkedin.com/in/greglindseyna/ Visit the Exibitpro Website: https://www.exhibitpro.net/ Email Greg: glindsey@exhibitpro.net Prefer calling: 614-885-9541
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Episode 21: How to Build and Manage Purpose-Driven Tradeshow Events
Aug 2, 201900:26:31Tap to summarizeABOUT THIS EPISODE: In this installment, Greg Lindsey. VP at Exhibitpro and I discuss the importance of creating a face-to-face tradeshow experience with a purpose-driven mindset. Greg shares insights and great questions event teams should ask and answer before they invest in a tradeshow as a strategic and tactical initiative. BIO: Greg Lindsey is the vice president for New Albany-based Exhibitpro. He is nationally recognized as a leader in face-to-face marketing and trade show and event strategy. Greg has built his reputation as an industry leader in tradeshow marketing and client engagement. Greg has been asked by numerous clients to work with their on-site teams to maximize attendee engagement at corporate events and tradeshows, and has published articles to share his expertise. He can often be found on-site at our client’s tradeshows, offering consultation and making last-minute adjustments to maximize the experience. Connect on LinkedIn: https://www.linkedin.com/in/greglindseyna/ Visit the Exibitpro Website: https://www.exhibitpro.net/ Email Greg: glindsey@exhibitpro.net Prefer calling: 614-885-9541
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Episode 20: How The Content Marketing Institute Got Its Start - On A Napkin
Jul 29, 201900:24:11Tap to summarizeBIO: Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World. In 2014, Joe was honored with the John Caldwell Lifetime Achievement Award from the Content Council. Joe is a highly sought after public speaker and a 5x author, including Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. After selling CMI in 2016, Joe spends his time with his wife and two teenage boys and actively fundraises for the Orange Effect Foundation, which he and his wife founded in 2014 to help children with speech disorders pay for therapy. Joe loves the color orange and the city of Cleveland, where he’s an active ambassador to the city and a long-time season ticket holder of the Cleveland Browns. Connect on LinkedIn: https://www.linkedin.com/in/joepulizzi/ Catch Up On Twitter: @JoePulizzi Visit and Donate To The: Orange Effect Foundation
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Episode 19: Busting Five Myths About the Sales People
Jul 29, 201900:20:09Tap to summarizeABOUT THIS EPISODE: In this installment, Alan Minton, VP of Sales at Pacejet and I have a great time busting five myths about sales people. You also learn, I can’t keep count. We’ll walk through all five myths and you’ll hear his take on culture and the profession of sales. BIO: Alan Minton, Vice President of Sales at Pacejet is a 25+ year veteran in B2B sales and marketing creating and executing corporate strategy, as well as, sales and marketing programs that deliver consistent profitable growth and shareholder value. With significant expertise in developing and leading successful business development and account management teams. Alan is, successful at creating marketing campaigns that grow revenue, increase brand value and strengthen customer relationships. Requested public speaker, conference presenter and industry commentator. Career combines executive leadership of a federal agency, international expansion of a marketing communications firm, entrepreneurial growth of a technology company and strategic guidance of an IT consulting firm. CONNECT: Contact via Email: alan.minton@pacejet.com Connect on LinkedIn: https://www.linkedin.com/in/alanminton/ Read Alan’s Article: https://www.linkedin.com/pulse/myth-salesman-alan-minton/ Visit PaceJet: https://www.pacejet.com/
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Episode 18: How To Achieve User-Centered Product Design and Marketing With Charlotte O'Neal
Jul 21, 201900:33:56Tap to summarizeIn this episode, Charlotte and Dan share their vast experience in product design, innovation and explain the why behind user-center design and marketing. Charlotte guides us, and describes the importance of user stories and why involving customers in your process consistently delivers better results. With a diverse background and years of experience, Charlotte will share with us, the importance of engaging and getting your customer involved. After listening to this episode, you'll understand when a customer is involved, they are much more invested in the outcome and much more likely to buy your product or solutions, remain a customer and become loyal to your brand. BIO: Driving growth through a focus on the voice of the customer and agile, user-centered product design, marketing, and sales tools. I’ve learned how to drive growth. I know a model that works, no matter the industry. Even in an economic slow down. I was taught early on to think from the customer perspective. I’ve been applying this philosophy throughout my career to drive results in a number of industries. I’ve leveraged, created, mastered, and shared a number of tools for growth. Learn more about them at www.GrowByVOC.com. Specialties: • Strong advocate for leading from the customer perspective. • Data-driven, continual improvement mindset, always focused on improving the customer experience. • Research and user-centered product design, marketing strategies and sales tools. • Strategic writer and visual director with the ability to simplify complexities to create engaging stories. • Go-to-market strategist and execution lead, with expertise in all launch phases. Connect on Linkedin: https://www.linkedin.com/in/charlotteoneal/ Visit the website: https://www.growbyvoc.com/
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Episode 17: How to Become a Growth Multiplier in Sales with WINS
Jul 19, 201900:21:21Tap to summarizeABOUT THIS EPISODE: In this episode, James Rores, President of Floriss Group and Dan Harris discuss and share COLLECTING WINS™ which is a customer-centric sales platform. You'll learn, that this approach will help sales professionals better understand the WANTS, IMPACTS and NEEDS of their prospects and customers and help you, the sales person, become a Growth Multiplier. BIO: As a veteran top producer, coach, trainer, author and keynote speaker, I founded Floriss Group in 2006 to extend and scale my passion for helping sales and customer-facing teams compete and win as servant leaders. Eventually, our clients’ successes fostered the creation of the Growth Multiplier Movement™. Over the years, I have founded or invested in more than a dozen closely held and venture backed companies, resulting in multiple IPOs and liquidity events. I have trained or coached more than 6,500 CEOs and sales leaders from startups, family businesses and global enterprises across more than 100 industries — including many INC 500, Deloitte Fast 50, Deloitte Fast 500, Business First Fast 50 and Innovation Award winning companies. Today, I serve and lead clients and partners from our offices in Columbus, Ohio. My calendar is open to anyone who wants to #takethelead by taking control of growth. Connect with me here, or reach out to james@florissgroup.com. Connect on LinkedIn: https://www.linkedin.com/in/jamesrores/ Follow on Twitter: https://twitter.com/JamesRores1 Visit the Floriss Group Website: https://florissgroup.com/
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