How do you throw a funeral for a tree, host a butt-themed convention, and still outsmart legacy brands with zero budget? In Part 2 of our conversation, Miki Agrawal takes us deeper into the creative campaigns, fungi-powered inventions, and consciousness-first capitalism that have made her one of the boldest innovators in business today.

From unbleached baby diapers that biodegrade in 12 months to DIY anal bead invites (yes, really), Miki shares how shock value with soul can move the needle and the masses.

We explore:

🪦 Her legendary “Funeral for a Tree” activation
🍑 How “Butt-Con” built buzz for free
🍄 The fungi-powered diaper designed to eat plastic
🌍 What she learned from indigenous tribes in the Amazon
✨ Why “Soft Power” is the future of business and leadership
📉 The hidden environmental cost of everyday convenience
💡 Her Friday Thinking Days (and how YOU can spark better ideas)

This is a masterclass in creative rebellion, world-changing entrepreneurship, and building conscious companies that actually care.

🍼 Learn more about her latest innovation at HIROdiapers.com

🚽 Explore bidet brilliance at hellotushy.com

Follow all things Miki at MikiAgrawal.com

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

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Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

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#108 - Soft Power Pt. 2: How Miki Agrawal Creates Global Impact by Solving Unsexy Problems