Everyone treats AI as the thing that saves a struggling business. Oliver Merrick builds AI systems that run whole companies, and he says that's backwards. Before you touch a single tool: audit, delete, simplify. Then automate.

We get into why most owners are actually getting slower with AI, why your context (not the model you pick) is the real moat, how he taught his AI to think like Elon Musk, and the honest truth about creators faking "AI runs my ads on autopilot." It's a proper niche AI masterclass, with a blunt take on the entrepreneurship gold rush, the marketing games creators play, and a lot you can put to work in your own business today.

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Guest:
Oliver Merrick, builds AI operating systems for founders, e-commerce brands and creators. Made his first $5 online at 14 selling Instagram shout-outs, once hit 50 million views streaming FIFA, and now runs The Brain Dump, a weekly AI newsletter.
Oliver's studio: https://mez.studio
Oliver on LinkedIn: https://www.linkedin.com/in/oliver-merrick/
Oliver on Instagram: https://www.instagram.com/olivermerrick___/

Chapters:
00:00 Intro
02:00 Audit, delete, simplify, then add AI
03:30 Why your context is the moat
11:30 Teaching an AI to think like Elon Musk
17:30 The paper that says AI made owners slower
27:00 The AI ad creators who are faking it
29:20 The 100-plus AI skills he's built
40:00 Building a business like Lego
46:00 From a $5 shout-out at 14 to AI systems
53:30 How to predict 70% of the future
56:30 You're your own biggest limit
1:03:00 What AI still can't replace

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