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In this episode, ⁠Adam Torres⁠ interviews ⁠Jennifer Gressman⁠, CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving marketing efficiency through hyper-targeted omni-channel campaigns.

Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule.

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⁠https://missionmatters.com/⁠

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