Podcast
Mixed Signals from Semafor Media
Hosted by Semafor Podcasts · EN
Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear.
Mixed Signals from Semafor Media is supported by Think with Google.
47episodes
Episodes
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Bret Baier on golfing with Trump, his 2028 predictions, and making the case for civility
5d ago00:42:00Summary readyFox News' Special Report host Bret Baier joins Mixed Signals to talk about what it's like to sit at the center of American political media. Max and Ben ask Bret how he navigates tough questions while maintaining access to President Trump, what he actually learned from the Fox News Dominion discovery process, and why he doesn't vote. They also get into his new book, his 2028 predictions, and whether CBS News has any shot at replicating what he's built. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com
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Audie Cornish & Ari Shapiro’s journey from radio to podcasts — and what amateurs can learn from pros
2w ago00:46:15Summary readyAudie Cornish and Ari Shapiro spent years together in the buttoned-up, professional audio journalism world of NPR co-hosting All Things Considered. Now, they’re reuniting at CNN for something very different — podcasting. The two join Max and Ben to talk about how their new show Engagement Party is really just a continuation of their off-mic dynamic from their NPR days, how they’ve both dealt with the pivots and shifts that come with a career in modern media, and whether the growing crop of amateur podcasters (us included…) can learn something from the audio pros that came before them. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltaniIf you have a tip or a comment, please email us mixedsignals@semafor.com
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Joe Weisenthal on the business of business media and why AI won’t replace podcasters
2w ago00:42:54Summary readyA note from Ben: We'll be back on Friday with our regularly scheduled episode of Mixed Signals, but I wanted to drop into your feed this week with an interview I think you'll like from another Semafor show — Compound Interest, Liz Hoffman and Rohan Goswami's great new show about how business is changing in both subtle and seismic ways. I sat down with Liz to guest host this week's episode — a conversation with Joe Weisenthal of Bloomberg's Odd Lots — to examine how the business of business media has evolved. We also talk about why X is still the place to be for finance and tech watchers, why he thinks Substack’s drive to monetize expert amateurism has made it worse, and why he’s optimistic that the age of AI may actually be good for journalism … or at least podcasts. Subscribe to get Compound Interest from Semafor Business, or watch it on YouTube.
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Flynn McGarry on growing up as a food prodigy and the waning power of restaurant reviews
3w ago00:42:28Summary readyChef and Cove owner Flynn McGarry joins Mixed Signals to talk about what it's like to navigate food media. He was first profiled as a teenaged chef prodigy and has since become a restaurant owner trying to figure out what actually drives people through the door in 2026. Max and Ben ask Flynn how early media attention shaped his sense of himself, how he missed years of TV development deals (including one with White Lotus creator Mike White), and how he learned what kinds of social media content drives traffic at his restaurants. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltaniIf you have a tip or a comment, please email us mixedsignals@semafor.com
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Angel Studios is crowdsourcing a "values-based" alternative to Hollywood
4w ago00:49:59Summary readyThe brothers behind Angel Studios, the faith-and-values-based studio behind increasingly popular blockbusters, join Mixed Signals to explain how their two-million-member Guild subverts the traditional greenlighting process. Max and Ben ask the Harmon brothers whether Angel Studios is a niche media company or something with genuine mainstream scale. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltaniIf you have a tip or a comment, please email us mixedsignals@semafor.com
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Johnny Harris on building a journalism project that doesn't sell out
May 100:54:06Summary readyYouTube creator and Newpress co-founder Johnny Harris joins Mixed Signals to break down how he went from selling his own plasma to running a YouTube channel with over 7 million subscribers. Max and Ben ask Johnny about how he built a sustainable business explaining difficult topics without chasing the outrage that drives so much attention online, and why millions of people are obsessed with longform video explainers. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com
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Maverick Carter on building the future of sports media
Apr 2700:30:56Summary readySports media mogul Maverick Carter joins Mixed Signals to discuss the next phase of athlete-led media, from scaling SpringHill Company into a global content powerhouse to rethinking how fans engage with sports. He also breaks down the NBA’s attention economy, his foray into live and digital entertainment, and why a more global basketball game could be the industry’s biggest opportunity. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com
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Patrick Radden Keefe on page-turning journalism, his own celebrity, and the humanity behind his work
Apr 1700:37:55Summary readyMax Tani and Ben Smith sit down with bestselling author and journalist Patrick Radden Keefe to discuss his gripping new book, London Falling. Keefe reveals how he finds his projects, and navigates his new, unexpected status as a celebrity journalist. They also discuss the art of true crime storytelling, adaptations of his work for film and TV, and how compelling human drama lies at the heart of every interesting topic. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltaniIf you have a tip or a comment, please email us mixedsignals@semafor.com
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Bluesky COO Rose Wang on building a better social network
Apr 1000:38:58Summary readyOn this week’s episode of Mixed Signals, Max and Ben chat with Bluesky COO Rose Wang about how the social media platform is rethinking social media through a more decentralized model. They discuss its rapid growth, reputation as a politically charged space, and the challenge of turning a utopian vision into a real business. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com
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Joanna Stern on quitting the Wall Street Journal and building a media business with AI
Apr 300:39:58Summary readyTech journalist Joanna Stern joins Mixed Signals to discuss leaving The Wall Street Journal after more than a decade to launch her own venture, “New Things,” and what it really takes to bet on yourself in today’s media landscape. Max and Ben ask how she’s using AI as a “co-founder,” and what she learned from immersing herself in artificial intelligence for her new book, I Am Not a Robot. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltaniIf you have a tip or a comment, please email us mixedsignals@semafor.com
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