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The restaurant business, like news media, is a tough industry to break into. So what does it take to succeed? In this episode, Mosh sits down with restaurateur Drew Nieporent--who helped build iconic restaurants like Nobu and Tribeca Grill--to discuss Drew's new book, ⁠⁠I'm Not Trying To Be Difficult: Stories from the Restaurant Trenches⁠⁠.

Drew traces his path from working at McDonald’s to opening 40 restaurants, explaining why most restaurants fail and how successful ones create experiences that bring people back for more. Plus, the history and changing trends of the industry: how Nobu brought sushi to the mainstream in the 1990s, what social media and delivery apps have meant for the restaurant business, and how you can get the best experience the next time you go dining out.

Mosheh Oinounou (⁠⁠⁠⁠⁠⁠@mosheh⁠⁠⁠⁠⁠⁠) is an Emmy and Murrow award-winning journalist. He has 20 years of experience at networks including Fox News, Bloomberg Television and CBS News, where he was the executive producer of the CBS Evening News and launched the network's 24 hour news channel. He founded the @mosheh Instagram news account in 2020 and the Mo News podcast and newsletter in 2022.