In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss:

Experimentation as a concept in consumer products;
Whether experimentation should exist as a standalone team or be integrated into the workflow of a product team;
The tools needed for experimentation;
How to ensure that experiments don’t conflict with or negate each other;
Pricing experimentation;
The most severe mistakes teams make with experimentation.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Kayzen. A mobile-first DSP that is built to democratize programmatic advertising.
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Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)