In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss:

How the mobile programmatic space has evolved in recent years;
The misconceptions that advertisers have about mobile programmatic;
The mistakes that advertisers make when they first explore programmatic;
The targeting techniques that you see advertisers have the most success with in programmatic;
The typical platform budget split with programmatic;
The type of non-gaming inventory that is available in the programmatic sphere;
Whether gaming companies can be successful in buying non-gaming inventory programmatically;
The measurement challenges with mobile programmatic?

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)