Podcast
Mobile Dev Memo Podcast
Hosted by MobileDevMemo · EN
Mobile Dev Memo is the site of record for mobile advertisers and app developers.
76episodes
Episodes
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Season 7, Episode 3: Understanding sovereign AI (with Alfred Succer)
Jan 2000:42:17Summary readyMy guest on this week's episode of the podcast is Alfred Succer, the founder of Nova Nuggets, which provides private, end-to-end secure operating environments for AI applications.The topic of our conversation is sovereign AI, or the importance of controlling the environment on which AI-based applications, but especially chatbots, operate. Among other things, we discuss:The definition of a sovereign AI systemThe privacy vulnerabilities inherent in web-scale LLMsThe purpose of hosting an LLM on-premises or within a company's own data environmentThe use cases that most necessitate private model training or hostingThe cost profile of private model hosting and trainingThe liabilities that companies face in sending sensitive data to publicly-accessible LLMs in their workflowsThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL. True attribution measures incrementality, always on.Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.Branch. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in advertising in the Mobile Dev Memo newsletter or podcast? Get in touch.
SummarySeason 7, Episode 2: Using AI for audience insights and analysis (with Francesco D'Orazio)
Jan 1400:58:21Tap to summarizeMy guest on this week's episode of the podcast is Francesco D'Orazio, the President and Chief Product Officer at Pulsar, an audience intelligence and insights platform. The topic of our conversation is the use of AI to develop an understanding of a product's existing audience for feature planning, marketing, and optimization. Among other things, we discuss:How AI is being applied to audience development and audience insights currentlyThe difference between audience analysis for existing users and audience analysis for advertising targeting, and whether these two use cases convergeHow a team should balance efforts across optimizing a product for an existing audience versus optimizing the product to onboard new, previously unserved audiencesWho in an organization typically owns audience insights, and whether that's optimalHow audience insights combine with user-level personalizationThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL. True attribution measures incrementality, always on.Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.Branch. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in advertising in the Mobile Dev Memo newsletter or podcast? Get in touch.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify
Transcribe →Season 7, Episode 1: GenAI in CTV advertising (with Jonathan Moffie)
Jan 600:35:30Tap to summarizeMy guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the largest independent SSP. Moffie joined Magnite when it acquired Streamr.io, which he founded, last year.The topic of our conversation is the application of generative AI to creative production for CTV. Among other things, we discuss:How GenAI is currently being used for ad production for CTV channels, and how it compares to socialWhether a higher quality bar is applied to GenAI-produced creative for CTV than for other channelsHow well-integrated with the specific CTV platforms GenAI creative production tools must beWhether specific aspects of CTV -- such as the opportunity for dynamic, in-stream product placements -- lend themselves to GenAI creativeThe most substantive barriers to entry for CTV for advertisersThe most pervasive misconception that advertisers have about CTVThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL. True attribution measures incrementality, always on.Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.Branch. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in advertising in the Mobile Dev Memo newsletter or podcast? Get in touch.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify
Transcribe →Season 6, Episode 23: Understanding the Shopify Product Network (with Amanda Engelman)
Dec 3000:35:15Tap to summarizeMy guest on this week's episode of the podcast is Amanda Engelman, Shopify's Director of Product for Advertising. The topic of the episode is the recently announced Shopify Product Network, which allows merchants to insert recommendations for products they don't sell into their own storefronts, sourced from other Shopify Merchants.But don't call it an ad network! In our discussion, among other things, we cover:An overview of the Shopify Product Network (SPN)How Shopify merchants have reacted to SPN since its launchHow payment works for merchants that host product recommendationsHow product exclusion and targeting are managedThe ultimate distribution potential for SPN and whether it serves as a complement to third-party ads or could replace them altogether for some merchantsWhether SPN could be expanded to third-party surfaces.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? Get in touch.
Transcribe →Season 6, Episode 15: MDM Mailbag #6 (with Sylvain Gauchet)
Oct 31Tap to summarizeThe sixth installment of the Mobile Dev Memo mailbag features app monetization expert Sylvain Gauchet. Sylvain formerly served as Babbel's US Director of Revenue Strategy and now works with a number of subscription apps on revenue growth as an advisor and fractional executive. Additionally, Sylvain runs the GrowthGems newsletter, for which he scours the internet for valuable content related to growth and surfaces the most relevant and actionable insights from it.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? Get in touch.
Transcribe →Season 6, Episode 2: MDM Mailbag #4 (with David Barnard)
Jul 22, 2025Tap to summarizeIn this week's episode, I speak with David Barnard, a well-known independent app developer, the host of the Sub Club podcast, and the Growth Advocate at RevenueCat. This is the fourth installment of the MDM Mailbag series, where questions for guests are sourced from the Mobile Dev Memo community.Among other things, we discuss:The viability of link-out following Apple's policy change and how developers are integrating it;How independent app developers can build sustainable businesses;Retention strategies for subscription apps;When developers should utilize subscription monetization versus other forms.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in advertising in the Mobile Dev Memo newsletter or podcast? Get in touch.
Transcribe →Season 5, Episode 27: Commerce at the limit
Jul 1, 2025Tap to summarizeIn this episode of the podcast, I argue that the total automation of digital advertising through AI enablement presents a radically economically expansive opportunity that, while certainly disruptive for certain segments of the digital advertising ecosystem, will ultimately confer significant benefits on consumers, advertisers, and advertising platforms alike.I term the complete, end-to-end automation of digital advertising Commerce at the limit: it represents not just the utmost optimization of advertisers' campaigns, but also the introduction of every business that could potentially derive value from it to the digital advertising economy. Commerce at the limit captures the maximum theoretical scale of advertising's impact of the economy: the AI-empowered apogee of digital commerce.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in advertising in the Mobile Dev Memo newsletter or podcast? Get in touch.Resources cited in this podcast:What comes next after Facebook’s VO campaign strategy? (Mobile Dev Memo)Understanding Google’s Universal App Campaign (UAC) changes (Mobile Dev Memo)Understanding conversion optimization in digital advertising (Mobile Dev Memo)“Black box” ad optimization and satisficer’s remorse (Mobile Dev Memo)The inflationary impact of AI-generated ad creative (Mobile Dev Memo)Ad Spend Forecast To Grow By 4.9% In 2025, Despite A Reduced Economic Outlook (Dentsu)Measuring the digital economy (IAB)The Rise of Digital Advertising and Its Economic Implications (St. Louis Fed) 2024 digital ad spend and video strategy report (IAB)What will it take for CTV ad spend to overtake linear? (The Drum)Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB (IAB)‘You Will’: A Macroeconomic Analysis of Digital AdvertisingThe Expansion of Varieties in the New Age of AdvertisingTargeted Advertising, Market Structure, and Consumer WelfareEstimating the Value of Offsite Data to Advertisers on MetaEvaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking TransparencyThe App Tracking Transparency recession (Mobile Dev Memo)Mobile Gaming in 2023: Still Cooling Down After a Red-Hot Run, the $107B Category Wasn’t Without Success Stories (Sensor Tower)
Transcribe →Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain)
Jun 17, 2025Tap to summarizeThis week’s episode of the podcast is in the MDM Mailbag format. I recruited Rishabh Jain, the CEO of eCommerce experience platform FERMÀT, to answer questions submitted by the MDM community. Among other topics, those questions related to:the "universal truths" of user acquisitiona viable "self-learning path" for acquiring data analytics / data science skillsthe role of technical media buyers going forwardthe purpose of the CMO rolewhat happens if Google is forced to divest part of its Network businessThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL. True attribution measures incrementality, always on.Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.Interested in advertising in the Mobile Dev Memo newsletter or podcast? Get in touch.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify
Transcribe →Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)
Feb 4, 202500:39:00Tap to summarizeMy guests on this week's episode of the podcast are John Lynch and JP Dube. John is the University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder, and JP is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. Together, along with a number of co-authors, they have written a draft paper titled The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing, which is the subject of our conversation. Among other things, we discuss: The various compromises that are inherent in instituting privacy-related data restrictions; What regulators and government officials get wrong about personalized advertising; The difference between consumers' stated and revealed privacy preferences; The benefits to consumers of privacy; The potential win-win proposition of personalized advertising and price discrimination; How the GDPR should be instructive for US policymakers. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL. True attribution measures incrementality, always on. Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free. ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
Transcribe →Season 5, Episode 5: The measurement myth
Jan 29, 202500:32:31Tap to summarize"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the context of his work, my view of the infamous quote attributed to John Wanamaker is that advertising measurement is fundamentally and necessarily uncertain, even in success. This surfaces another, in my view, invalid interpretation of the quote: that advertising is only effective when it can be measured perfectly, absolutely, and with total precision. To my mind, this has been the prevailing view within digital advertising sector: that advertising measurement is inherently defined by total, deterministic precision. This is the measurement myth. In this podcast, I’ll unpack the measurement myth and why I believe the digital advertising ecosystem is abandoning it in favor of more holistic, statistically sophisticated, and scalable approaches to advertising attribution and measurement. I’ll discuss some of the methodologies at the frontier of advertising attribution that are alleviating the need for deterministic identity in advertising measurement and how their use allows advertisers to materially expand the reach of their messaging, and what the implications of that are for the digital economy. Resources referenced / cited in this podcast: CapitalOne Mobile e-Commerce Statistics Sensor Tower 5 Year Market Forecast IAB 2025 Outlook Study Meta’s Renaissance Everything is an ad network Netflix and Disney+ advertising, two years in Flying blind Last-click attribution, deterministic measurement, and Wittgenstein’s ruler A Comprehensive Guide to Bayesian Marketing Mix Modeling Podcast: Understanding Interoperable Private Attribution (with Ben Savage) What is Federated Learning in digital advertising? Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts
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