Modern Chiropractic Mastery: Episode 8 - Economical Marketing Ideas

Release Date: January 9, 2025
Host: Dr. Kevin Christie

Introduction

In Episode 8 of Modern Chiropractic Mastery, Dr. Kevin Christie delves into eight economical marketing ideas tailored specifically for chiropractors looking to grow their practices without incurring hefty expenses. Drawing from a presentation delivered to a state association, Dr. Christie offers actionable strategies that blend modern marketing techniques with ethical practices, ensuring chiropractors can effectively reach and retain their patient base.

Background and Context

At the outset, Dr. Christie provides context for the episode, explaining that the content originates from a presentation conducted for a state association. This initiative aims to equip chiropractors with essential marketing skills through a complimentary academy funded by the association. He emphasizes the importance of practice growth coaching, highlighting a unique offering where coaching and marketing are seamlessly integrated. This comprehensive approach ensures that chiropractors receive support not only in marketing but also in areas like communication, finances, and overall business strategy.

Key Announcements:

• Coaching Services: Dr. Christie introduces a coaching program that combines practice growth coaching with "marketing done for you," providing a problem-solving team that includes marketing account coordinators and coaches.
• Upcoming Webinar: He announces a webinar titled "The Essential Marketing Blueprint for Evidence-Based Chiropractors" scheduled for January 10, 2025, aimed at helping chiropractors achieve their growth goals through actionable marketing strategies.

Eight Economical Marketing Ideas

Dr. Christie outlines eight cost-effective marketing strategies, providing detailed insights and practical tips for each. Below is a comprehensive breakdown of these ideas:

1. Email Marketing

Timestamp: 10:00

Email marketing emerges as a cornerstone strategy due to its affordability and effectiveness. Dr. Christie advocates for weekly content emails that focus on educational content, positioning chiropractors as valuable resources in their patients' inboxes.

Key Points:

• Consistency is Crucial: Weekly emails keep chiropractors top-of-mind, fostering patient reactivation and generating referrals.

  "Weekly content emails... help you stay top of mind with your patients." – Dr. Kevin Christie (10:05)

• Content Strategy: Emails should predominantly feature educational content rather than solely promotional material to maintain engagement and prevent unsubscribes.

• Tools & Execution: Platforms like Mailchimp are recommended for their affordability and ease of use. Designing a consistent template with a professional banner and clear scheduling information enhances readability and reinforces branding.

Best Practices:

• Avoid infrequent email blasts (e.g., quarterly updates) which are less effective.
• Incorporate blog content directly into emails to keep readers engaged without redirecting them to external websites.

2. Video Marketing

Timestamp: 15:30

Video marketing is highlighted as a dynamic tool for patient education and engagement. Dr. Christie emphasizes the versatility of video content across various platforms, including YouTube, websites, Instagram, and Facebook.

Key Points:

• Parasocial Relationships: Videos help build a sense of familiarity and trust, making patients feel connected to the chiropractor.

  "It's like if Brad Pitt walked in, you'd feel like you knew him because of all the video." – Dr. Kevin Christie (15:45)

• Content Ideas: Creating condition-specific videos (e.g., treating back pain, sports injuries) enhances SEO and provides valuable information to patients.

• Accessibility: Modern smartphones and affordable equipment like lapel mics make video production accessible for most practices.

Strategy Development:

• Decide on video formats (e.g., short Instagram reels vs. longer YouTube tutorials) based on target audience and platform.
• Incorporate video content into the practice’s overall marketing strategy to maximize reach and impact.

3. Instagram Reels

Timestamp: 22:10

Instagram Reels are presented as an effective method for reaching and engaging patients, capitalizing on the popularity of short-form video content.

Key Points:

• Short-Form Content: Reels under 90 seconds are ideal for capturing attention quickly and effectively.

• Competitive Edge: With platforms like TikTok influencing content trends, Reels offer a way to stay relevant and competitive.

Implementation Tips:

• Develop a consistent posting schedule to maintain visibility.
• Utilize the academy’s resources, including training on creating compelling Reels, to enhance content quality and engagement.

Success Stories: Dr. Christie shares examples of chiropractors who have successfully grown their practices through strategic use of Instagram Reels, highlighting increased patient followings and enhanced community presence.

4. Text Message Campaigns

Timestamp: 28:50

Text message marketing is introduced as a powerful tool for direct patient communication, offering higher engagement rates compared to traditional emails.

Key Points:

• Bulk Messaging Platforms: Utilize services that facilitate bulk texting, ensuring messages are professional and compliant with regulations.

• Content Variety: Campaigns can include appointment reminders, promotional offers, and health tips, keeping patients informed and engaged.

Advantages:

• Higher Open Rates: Text messages are typically read within minutes, providing timely communication.
• Opt-Out Flexibility: Patients can easily unsubscribe, maintaining a respectful and non-intrusive relationship.

Best Practices:

• Schedule monthly or quarterly campaigns to maintain consistent contact without overwhelming patients.
• Incorporate scripting from the academy to craft effective and engaging messages.

5. Allied Health Network

Timestamp: 35:20

Building a robust allied health network is emphasized as a strategy for fostering referrals and expanding professional connections within the healthcare community.

Key Points:

• Referral System: Establishing a network of trusted health and performance professionals ensures that patients receive comprehensive care referrals.

• Relationship Building: Proactively reaching out to specialists (e.g., orthopedic surgeons, acupuncturists) to introduce oneself and request referrals enhances trust and collaboration.

Implementation Steps:

• Utilize the provided dashboard to identify potential referral partners across various specialties and performance domains.
• Initiate contact by highlighting mutual benefits and the value of a collaborative referral network.

Outcome: A well-established allied health network not only benefits patients through integrated care but also increases referral traffic to the chiropractor’s practice.

6. Patient Appreciation Days

Timestamp: 41:15

Patient appreciation events are highlighted as a means to strengthen patient relationships and foster loyalty within the practice community.

Key Points:

• Event Planning: Organize events a few times a year to show gratitude, which can include workshops, free consultations, or social gatherings.

• Customization: Tailor appreciation days to suit the practice’s unique patient demographics and preferences.

Benefits:

• Enhances patient satisfaction and retention.
• Encourages word-of-mouth referrals as patients share their positive experiences.

Advice: Dr. Christie suggests utilizing the community outreach planner and related lessons in the academy to effectively plan and execute successful patient appreciation events.

7. Community Outreach

Timestamp: 47:00

Engaging with the local community through outreach programs is presented as a strategic method for building credibility and increasing visibility.

Key Points:

• Types of Outreach: Participate in events, conduct workshops, engage in public speaking, and attend local marketing meetings to establish presence.

• Credibility Enhancement: Active community involvement positions chiropractors as trusted health experts, fostering trust and attracting new patients.

Implementation Tips:

• Leverage resources from the academy, including the community outreach planner, to design impactful and relevant outreach initiatives.
• Focus on activities that highlight expertise and provide tangible value to the community.

Impact: Effective community outreach leads to increased brand recognition, stronger community ties, and a steady influx of new patients.

8. Website and Search Connection

Timestamp: 52:40

Optimizing the practice’s online presence is crucial for attracting and converting potential patients through organic search.

Key Points:

• SEO Optimization: Ensure the website includes condition-specific pages, blogs, and videos to improve search engine rankings.

• Compelling Messaging: The website should not merely serve as an online brochure but should engage visitors and compel them to schedule appointments.

• Google Business Profile: Maintain an active and visually appealing Google Business profile with high-quality images and regular posts to enhance local search visibility.

Best Practices:

• Incorporate effective SEO strategies to drive organic traffic without relying solely on paid advertisements.
• Regularly update website content to keep it fresh and relevant, ensuring continued engagement and improved search rankings.

Dr. Christie's Insight: While he advocates for economical marketing strategies, Dr. Christie acknowledges the value of paid ads such as Google Ads and Facebook Ads. However, he underscores that combining both paid and organic strategies yields the best marketing outcomes.

Conclusion

In wrapping up the episode, Dr. Kevin Christie reiterates the importance of a comprehensive and economical marketing plan. By implementing the eight strategies discussed—email marketing, video marketing, Instagram Reels, text message campaigns, allied health networking, patient appreciation days, community outreach, and website optimization—chiropractors can achieve sustainable growth without substantial financial investment.

He encourages listeners to explore the Modern Chiropractic Marketing Academy for deeper dives into each strategy, providing additional resources, training modules, and support to ensure successful implementation. Dr. Christie’s commitment to ethical and effective marketing empowers chiropractors to build thriving practices that prioritize patient care and community engagement.

For those interested in further enhancing their marketing efforts, Dr. Christie invites them to visit modernchiropracticmarketing.com to learn more about coaching services and available resources designed to propel their practices to new heights.

Notable Quotes:

• "Weekly content emails... help you stay top of mind with your patients." – Dr. Kevin Christie (10:05)
• "It's like if Brad Pitt walked in, you'd feel like you knew him because of all the video." – Dr. Kevin Christie (15:45)

This comprehensive summary encapsulates the key points, discussions, and actionable insights shared by Dr. Kevin Christie in Episode 8 of Modern Chiropractic Mastery, providing chiropractors with valuable strategies to enhance their marketing efforts sustainably and ethically.