Podcast
Modern Chiropractic Mastery
Hosted by Dr. Kevin Christie · EN
Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.
51episodes
Episodes
Newest firstAll episodes
Patient Communication in the Age of A.I. with Chris Chippendale DC
Mar 1900:34:46Tap to summarizeDr. Kevin Christie interviews UK chiropractor Dr. Chris Chippendale about why patient communication and overall patient experience will become even more important as AI adoption grows in healthcare. They also announce a one-day Patient Experience Masterclass in London on June 20, 2026.The masterclass will be co-taught by Dr. Chippendale (doctor communication and training) and Dr. Christie (designing a remarkable patient experience, including service vs. hospitality). Attendees will leave with a workbook and a clear patient experience plan for their clinic.They discuss the risks of AI—including generic “AI slop,” reduced engagement, and difficulty identifying true expertise—while also highlighting opportunities. Both argue that while AI will raise baseline communication expectations, it will also increase the value of genuine human connection.Dr. Chippendale shares how he uses AI scribing during new-patient visits to stay more present with patients, while Dr. Christie explains how he uses AI to research tissue-healing timelines and improve report-of-findings communication.Throughout the conversation, they emphasize that strong communication builds patient trust, drives referrals, and improves practitioner confidence and enjoyment.Learn more about Dr. Chippendale at patientcentered.co.uk.
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The Barriers for Patients
Mar 1200:24:21Tap to summarizeDr. Kevin Christie explores the common “barriers” clinics unintentionally create that add friction to the patient experience and lower conversions. He encourages practices to regularly audit their systems and decide which barriers are truly worth the tradeoff. He breaks down common obstacles within all chiropractic clinics. Dr. Christie explains that barriers can be offset by world-class clinical care, strong communication, an exceptional patient experience, and high demand. He also notes that many practices add barriers gradually over time—sometimes removing the ones that prove too costly.
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The Start-Up Practice Journey with Steven Reinlie DC
Mar 500:50:38Tap to summarizeDr. Kevin Christie interviews Dr. Steven Reinlie of Austin, Texas about his path after graduating from Parker in December 2021, working as an associate, and opening his own practice a little over a year ago.Dr. Reinlie describes negotiating a revenue-based split that pushed him to develop referral relationships, setting a goal of meeting 40 new contacts, and finding early clinic spaces through connections with personal trainers and other clinicians. He and Christie discuss the realities of practicing inside gyms, emphasizing that gym members are a “floor,” not a complete patient base, and the importance of having a plan to graduate to an independent clinic.Dr. Reinlie explains consolidating locations, moving into a 1300-square-foot space with multiple rooms, hiring his first full-time staff member, and focusing on efficiency, pricing, and reinvestment using profit-first principles. His advice centers on learning relationship-building and closely managing finances, supported by coaching and strong clinical competence.
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Evidence-based in clinic, Gut-feel in business
Feb 2600:26:22Tap to summarizeDr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching. The main discussion outlines seven reasons for coaching resistance:(1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship(2) the “I can figure it out myself” trap and trial-and-error costs(3) imposter syndrome and vulnerability around sharing business details(4) bad industry coaching experiences, hard sales, and cookie-cutter protocols, with a call for frameworks over forced systems(5) ROI skepticism, citing research showing ~6–8x returns and strong small-business impact(6) isolation and lack of peer sounding boards(7) the “timing” excuse Christie encourages aligned, values-based coaching and points listeners to modernchiropracticmastery.com.
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Entrepreneurial Alignment and Optimal Leadership with Shannon Waller
Feb 1900:57:16Tap to summarizeDr. Kevin Christie interviews Shannon Waller of Strategic Coach about entrepreneurial alignment and leadership for chiropractors. Shannon shares how she joined Strategic Coach after working in corporate training and dealer assessment programs, starting in sales and later moving into training design and building team programs. They discuss a key mindset shift: seeing yourself as an entrepreneur with a specialty in chiropractic care, not only a doctor focused on craft. Shannon explains Strategic Coach’s Unique Ability framework—activities range from incompetent and competent to the “excellent trap” (superior skill and strong reputation, but boredom), and finally Unique Ability (superior skill plus passion), which she describes as a 10x return. Shannon outlines a leadership model based on self-awareness, team awareness, and business awareness. They cover delegation extremes that sabotage teamwork: the “delegation death grip” and “drive-by delegation.” Shannon recommends Strategic Coach’s Impact Filter to clarify purpose, ideal outcome, risks, and success criteria. They close with Strategic Coach fit criteria (minimum $200,000 personal income and three years in business) and resources at strategiccoach.com and yourteamsuccess.com.
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The Non-Surgical Joint Replacement with Ben Fergus DC
Feb 1200:37:25Tap to summarizeIn this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Benjamin Fergus to discuss his innovative non-surgical joint replacement technique for knees, shoulders, and hips. Dr. Fergus shares the development of his evidence-based approach, which integrates advanced techniques, shockwave therapy, specific dietary protocols, and structured rehab exercises to address joint degeneration. The episode covers success rates, patient demographics, treatment frameworks, and the importance of combining clinical excellence with effective business practices.
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Cognitive Distortions
Feb 500:17:49Tap to summarizeIn this thought-provoking solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie dives deep into the hidden mental habits that quietly shape our decisions, confidence, and success—cognitive distortions. Drawing from Dr. Seth Gillihan’s work in Cognitive Behavioral Therapy, Dr. Christie breaks down common thinking traps like all-or-nothing thinking, catastrophizing, and emotional reasoning—and shows how they show up in everyday life and in practice ownership.You’ll learn a simple but powerful framework to regain control of your mindset: Catch it. Check it. Change it. Dr. Christie explains how this three-step process can help you challenge unhelpful thoughts, reduce stress, and make clearer, more intentional choices.He also reflects on the continued growth of Modern Chiropractic Mastery in 2025 and shares exciting opportunities ahead in 2026, including a London Masterclass. The episode wraps with a strong reminder that long-term success doesn’t happen in isolation—having a coach and a community of driven, like-minded professionals can be the difference between burnout and fulfillment.If you’re ready to sharpen your mindset, elevate your practice, and stop letting your thoughts run the show, this episode is a must-listen.
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The Current Landscape of Evidence-Based Practices with Curt Kippenberger DC
Jan 2900:42:18Tap to summarizeIn this episode of Modern Chiropractic Mastery, host Kevin Christie is joined by longtime coach and collaborator, Dr. Curt Kippenberger. The discussion explores the updated landscape of evidence-based chiropractic practices, highlighting both exciting trends and current challenges. They delve into strategies used by successful practices, including the integration of new technologies and the importance of mentorship. Additionally, they emphasize the value of financial acumen and maintaining a hybrid approach to insurance and cash-based models. Upcoming events, such as the June 20th masterclass in London, are also mentioned, aiming to enhance patient experience. Both hosts share personal reflections on their journeys, the impact of coaching, and their excitement for the future of chiropractic practice.
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Signal vs. Noise: How to Tune Out Distractions and Win in Business
Jan 2200:21:55Tap to summarizeIn this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the critical difference between signal and noise in business, using the metaphor of navigating a storm to illustrate how distractions can derail growth. He explains that successful chiropractors and entrepreneurs focus on high-leverage signals—key metrics like new patient numbers, office visits, revenue, and patient adherence—while filtering out low-value noise that consumes time and attention. Dr. Christie shares practical strategies for maintaining focus, including building noise filters, committing to deep work habits, and eliminating at least one source of noise each week, helping chiropractors maximize their limited business and marketing time.
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Is A.I. Search Finding Your Practice with Solomon Thimothy
Jan 1500:49:00Tap to summarizeIn this episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Solomon Thimothy to discuss the intersection of AI search and chiropractic marketing. They delve into how chiropractors can leverage AI search to be found by potential patients, emphasizing the importance of consistent content creation. Solomon shares his expertise in AI search optimization, detailing methodologies such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). They also explore practical tools like WriteSonic and Semrush for tracking AI prompts and improving search visibility. The conversation highlights actionable strategies for chiropractors to ensure their practice remains discoverable in the evolving digital landscape. Additionally, Solomon offers insights into conducting audits to assess and improve online visibility. This episode serves as a comprehensive guide for chiropractors looking to enhance their online presence through the latest in AI search technology.
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