Between 40 and 55% of millionaires in the United States are business owners. That's one of the biggest opportunities in wealth management right now... and most advisors are barely scratching the surface of it.

In this episode, recorded live and in person at the Fearless Investing Summit in Denver, Colorado, Mike Langford sat down with Cal Parker, Managing Director at BizEquity, to talk about why now is the perfect time for financial advisors to level up their game when it comes to serving business owner clients.

Cal drops some genuinely eye-opening stats and insights — including the fact that 60% of business owners have never even discussed their exit plans with their spouse. If you're not having the business valuation conversation with your clients, someone else eventually will.

What we cover in this episode:

Why advisors struggle to advise business owner clients beyond investment strategies — and what to do about it
How a single free business valuation can land a multi-million dollar client relationship
The new Exit Valuation Module from BizEquity and how it helps advisors have more proactive, forward-looking planning conversations
What "exit readiness" really means — and why it's about so much more than the numbers
The first-ever Private Company Valuation Index — launched in partnership with the American City Business Journals — and how advisors can use it for smarter prospecting
Cal's crystal ball take on where business owner planning is headed over the next 2–5 years

If you work with business owners — or you want to — this episode is for you. Connect with Cal on LinkedIn and learn more about what BizEquity is building at bizequity.com.

Chapters:

00:00 Teaser — Why advisors can't afford to ignore this conversation

01:19 Intro

02:42 Welcome & meeting in person at the Fearless Investing Summit

04:50 BizEquity's rebrand and what's new

06:45 Cal's new role leading BizEquity

07:40 The massive business owner opportunity advisors are missing

10:45 The Great Wealth Transfer — why the timing is now

12:05 The stat that should stop every advisor in their tracks

14:00 The risk of leaving this conversation on the table

17:00 The Exit Valuation Module — planning beyond today's number

18:45 What is exit readiness and why does it matter?

21:00 The Private Company Valuation Index explained

23:45 Using the index as a prospecting tool

26:00 Crystal ball — where is business owner planning headed?

27:45 The most surprisingly valuable businesses Cal has seen

30:00 Wrap up